Rascasse Audience Intelligence

San Diego County, California Audience in United States

A data profile of the people who buy, follow and care about San Diego County, California in United States — modelled from more than twelve digital signal sources. San Diego County, California has an estimated audience of 13,935,848 people in United States.

#49among Region in United States#143among POI in United States#228in Travel & Leisure

The average San Diego County, California fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hollywood Sign, FIFA World Cup, Planet Fitness, with strongest over-indexing on Hollywood Sign (12.03× the country average).

Demographically, the San Diego County, California audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego County, California fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Hollywood Sign.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego County, California profile in United States.

Audience size
13.9M
in United States
Gender
54.7%♀
45.3% male
Age
42.6
average years
Country rank
#2538
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego County, California fans

54.7% are female, 45.3% are male, average age 42.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for San Diego County, California audience in United States
MetricValue
Female54.7%
Male45.3%
Average age42.6
Estimated audience size13,935,848
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the San Diego County, California audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4925%
50+25%
Fig. 04

Worldwide distribution

77.8%

of the worldwide San Diego County, California audience comes from United States.

Worldwide audience distribution share by country for San Diego County, California
CountryShare
United States77.8%
Mexico2.8%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego County, California audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego County, California fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~400K11.81×
02California~10M8.90×
03Arizona~500K1.77×
04Nevada~200K1.65×
05Washington~400K1.39×
06Oregon~200K1.36×
07Washington, District of Columbia~50K1.22×
08Utah~100K1.11×
09Hawaii~70K1.11×
10Idaho~80K1.10×
11Colorado~200K1.05×
12North Dakota~30K1.05×
13New Mexico~70K0.97×
14Nebraska~70K0.96×
15Montana~40K0.96×
16Alaska~30K0.92×
17Vermont~20K0.92×
18Iowa~100K0.89×
19Kansas~100K0.88×
20Virginia~300K0.87×
21Minnesota~200K0.87×
22New Hampshire~50K0.86×
23Rhode Island~40K0.86×
24Delaware~30K0.85×
25West Virginia~50K0.84×
26Maine~40K0.84×
27Mississippi~90K0.80×
28Arkansas~90K0.79×
29Texas~900K0.78×
30Oklahoma~100K0.77×
31Illinois~300K0.75×
32Missouri~200K0.74×
33Connecticut~100K0.73×
34Maryland~200K0.72×
35Louisiana~100K0.72×
36North Carolina~300K0.71×
37Tennessee~200K0.71×
38Kentucky~100K0.71×
39Massachusetts~200K0.70×
40Wisconsin~100K0.70×
41Florida~700K0.69×
42Alabama~100K0.69×
43South Carolina~100K0.68×
44Georgia~300K0.67×
45Indiana~200K0.67×
46Ohio~300K0.64×
47New Jersey~200K0.63×
48Michigan~200K0.62×
49New York~500K0.59×
50Pennsylvania~300K0.57×
Fig. 06

Affinity by region

Affinity by region — San Diego County, California, United States
0.57×1.00×11.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego County, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego County, California audience
#·InterestCategoryAffinity×
01Hollywood SignTravel & Leisure12.03×
02Ligue 1Sports7.70×
03Web serverTechnology & Electronics3.88×
04La LigaSports3.73×
05Anne HathawayMovies & TV3.08×
06Diaper bagKids & Family2.57×
07Solar energyHome & Garden2.40×
08FIFA World CupSports2.16×
09FedExBusiness & Career2.06×
10Planet FitnessSports1.99×
11Discount storesShopping1.97×
12Nordstrom rackFashion & Accessoires1.83×
13Las VegasTravel & Leisure1.78×
14Mortgage loansBusiness & Career1.72×
15T-MobileTechnology & Electronics1.69×
16Panda ExpressFood & Beverages1.68×
17Shopping mallsShopping1.66×
18Pizza HutFood & Beverages1.64×
19Domino's PizzaFood & Beverages1.60×
20SubwayFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego County, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego County, California audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Urban LifestyleOPEN1.43×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego County, California audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego County, California have in United States?

San Diego County, California has an estimated audience of 13,935,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Diego County, California fans?

54.7% of San Diego County, California fans are female, 45.3% are male, with an average age of 42.6 years.

03

Which brands do San Diego County, California fans like most?

San Diego County, California fans show strongest brand affinity for Hollywood Sign (12.03×), FIFA World Cup (2.16×), and Planet Fitness (1.99×) over the country average.

04

Where do San Diego County, California fans live in United States?

San Diego County, California fans in United States are most concentrated in California (reach ~10M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego County, California fans also like?

Beyond San Diego County, California itself, the audience over-indexes on FIFA World Cup (2.16×), Planet Fitness (1.99×), Web server (3.88×), and T-Mobile (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See San Diego County, California audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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