San Diego County, California Audience in United States

San Diego County, California logo

San Diego County, California has an estimated audience of 13,935,848 people in United States. 54.7% are female, 45.3% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Hibachi, Vocal harmony.

The average San Diego County, California fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.94× the country average). Demographically, the San Diego County, California audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of San Diego County, California fans

Demographic split for San Diego County, California audience in United States
MetricValue
Female54.7%
Male45.3%
Average age42.6
Estimated audience size13,935,848

Audience persona

The typical San Diego County, California fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for San Diego County, California in United States
RegionReachAffinity
California10,451,8869.71×
Texas1,072,6170.9×
Florida721,0780.76×
Arizona604,9422.13×
New York499,2790.64×
Washington468,1981.67×
Illinois381,6950.82×
Virginia323,3150.95×
North Carolina320,7520.76×
Georgia297,4810.69×
Nevada276,7612.05×
Ohio275,2330.64×
Colorado267,6741.22×
Oregon261,5651.64×
Pennsylvania253,5950.54×
New Jersey214,7590.61×
Michigan211,1090.58×
Massachusetts194,3800.71×
Tennessee187,3620.67×
Minnesota175,6370.88×
Maryland166,9850.7×
Utah162,2951.3×
Missouri160,4310.71×
Indiana152,9870.6×
Wisconsin130,4580.62×
South Carolina110,0120.52×
Oklahoma105,4460.68×
Iowa99,8820.87×
Alabama90,9330.47×
Louisiana90,8730.51×
Idaho90,5781.3×
Kansas89,6240.82×
Kentucky87,3890.5×
Connecticut84,1170.6×
Hawaii80,0141.34×
New Mexico72,8011.04×
Arkansas66,9630.58×
Washington, District of Columbia62,3981.49×
Mississippi57,4900.5×
Nebraska55,3130.79×
Montana36,7000.95×
New Hampshire35,6300.65×
Maine25,9980.52×
West Virginia23,2030.36×
Rhode Island22,6570.51×
South Dakota19,9230.62×
North Dakota17,6350.62×
Delaware17,2840.45×
Alaska15,7870.53×
Wyoming15,3570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego County, California audience
BrandAffinityCategory
Goop12.94×Internet & Social Media
Governor of Michigan14.73×Politics & Society
Wok12.26×Food & Beverages
Hibachi13.05×Food & Beverages
Vocal harmony7.47×Music & Radio
Google Home10.53×Technology & Electronics
Nationality3.43×Politics & Society
Grinch6.37×Movies & TV
headspace13.53×Health
Cherish (group)14.99×Music & Radio
Progressive rock2.8×Music & Radio
Grace Slick10.9×Music & Radio
Hipster11.89×Politics & Society
Fairy godmother8.11×Literature
Cam Ward4.01×Sports
El Paso County, Colorado12.96×Travel & Leisure
Pro-Ject4.05×Music & Radio
No Escape (1994 film)11.13×Movies & TV
TV Fanatic10.35×Movies & TV
Guitarist (magazine)10.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego County, California audience
TraitClusterScore
PatriotismCONSERVATISM1.47
Community OrientationOPEN1.3
TravellingTHRILL1.29
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.25
SpiritualityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for San Diego County, California
CountryShare
United States77.8%
Mexico2.8%
Canada2.5%

See San Diego County, California audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does San Diego County, California have in United States?

San Diego County, California has an estimated audience of 13,935,848 people in United States, concentrated in California and Texas.

What is the gender split and age of San Diego County, California fans?

54.7% of San Diego County, California fans are female, 45.3% are male, with an average age of 42.6 years.

Which brands do San Diego County, California fans like most?

San Diego County, California fans show strongest brand affinity for Goop (12.94×), Governor of Michigan (14.73×), and Wok (12.26×) over the country average.

Where do San Diego County, California fans live in United States?

San Diego County, California fans in United States are most concentrated in California (reach 10,451,886), Texas (reach 1,072,617), and Florida (reach 721,078). These three regions account for the largest share of the active audience.

What other brands do San Diego County, California fans also like?

Beyond San Diego County, California itself, the audience over-indexes on Governor of Michigan (14.73×), Wok (12.26×), Hibachi (13.05×), and Vocal harmony (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.