Rascasse Audience Intelligence

Western United States Audience in United States

A data profile of the people who buy, follow and care about Western United States in United States — modelled from more than twelve digital signal sources. Western United States has an estimated audience of 29,456,043 people in United States.

#23among Region in United States#44among POI in United States#80in Travel & Leisure

The average Western United States fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, FedEx, Pinterest, with strongest over-indexing on Renewable energy (3.56× the country average).

Demographically, the Western United States audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western United States fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western United States profile in United States.

Audience size
29.5M
in United States
Gender
53.0%♀
47.0% male
Age
43.0
average years
Country rank
#957
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western United States fans

53.0% are female, 47.0% are male, average age 43.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Western United States audience in United States
MetricValue
Female53.0%
Male47.0%
Average age43.0
Estimated audience size29,456,043
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Western United States audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Western United States audience comes from United States.

Worldwide audience distribution share by country for Western United States
CountryShare
United States66.8%
Mexico4.3%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Western United States fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.98×
02Idaho~300K1.85×
03Wyoming~70K1.53×
04Montana~100K1.47×
05Arizona~800K1.40×
06Oregon~500K1.39×
07Nevada~400K1.34×
08Washington~800K1.32×
09California~4.5M1.31×
10Colorado~600K1.31×
11New Mexico~200K1.21×
12South Dakota~80K1.11×
13Alaska~70K1.08×
14Maine~100K1.04×
15North Dakota~60K1.04×
16Oklahoma~300K1.01×
17Mississippi~200K1.01×
18Kansas~200K1.01×
19Iowa~200K0.98×
20Indiana~500K0.97×
21Nebraska~100K0.97×
22Kentucky~400K0.95×
23West Virginia~100K0.94×
24Hawaii~100K0.93×
25Missouri~400K0.92×
26Alabama~400K0.92×
27South Carolina~400K0.89×
28Arkansas~200K0.89×
29Rhode Island~80K0.89×
30Tennessee~500K0.88×
31Delaware~70K0.88×
32New Hampshire~100K0.87×
33Minnesota~400K0.85×
34Illinois~800K0.84×
35Washington, District of Columbia~70K0.84×
36Wisconsin~400K0.82×
37Texas~2M0.81×
38North Carolina~700K0.81×
39Louisiana~300K0.81×
40Maryland~400K0.80×
41Connecticut~200K0.80×
42Pennsylvania~800K0.78×
43Michigan~600K0.78×
44Massachusetts~500K0.78×
45Virginia~500K0.76×
46Georgia~700K0.74×
47Ohio~700K0.73×
48New Jersey~500K0.72×
49Florida~1.5M0.69×
50New York~1M0.64×
Fig. 06

Affinity by region

Affinity by region — Western United States, United States
0.64×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western United States audience
#·InterestCategoryAffinity×
01KTLAMovies & TV6.76×
02Renewable energyBusiness & Career3.56×
03Weather forecastingHome & Garden3.45×
04MongoliaTravel & Leisure3.27×
05Sustainable energyHome & Garden3.01×
06FedExBusiness & Career2.81×
07Solar energyHome & Garden2.64×
08QVCMovies & TV2.40×
09Microwave ovenHome & Garden2.24×
10Real propertyHome & Garden2.19×
11Mortgage loansBusiness & Career1.94×
12InnovationBusiness & Career1.89×
13Discount storesShopping1.79×
14LodgingTravel & Leisure1.74×
15PinterestInternet & Social Media1.70×
16GeneticsKids & Family1.68×
17Subscription business modelShopping1.68×
18LivestockPets & Animals1.61×
19SubwayFood & Beverages1.61×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western United States audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western United States audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western United States have in United States?

Western United States has an estimated audience of 29,456,043 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western United States fans?

53.0% of Western United States fans are female, 47.0% are male, with an average age of 43.0 years.

03

Which brands do Western United States fans like most?

Western United States fans show strongest brand affinity for Renewable energy (3.56×), FedEx (2.81×), and Pinterest (1.7×) over the country average.

04

Where do Western United States fans live in United States?

Western United States fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Western United States fans also like?

Beyond Western United States itself, the audience over-indexes on FedEx (2.81×), Pinterest (1.7×), Solar energy (2.64×), and Mortgage loans (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Western United States audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →