Western United States Audience in United States

Western United States logo

Western United States has an estimated audience of 29,456,043 people in United States. 53.0% are female, 47.0% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Google Home.

The average Western United States fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.48× the country average). Demographically, the Western United States audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Western United States fans

Demographic split for Western United States audience in United States
MetricValue
Female53.0%
Male47.0%
Average age43.0
Estimated audience size29,456,043

Audience persona

The typical Western United States fan in United States is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Western United States in United States
RegionReachAffinity
California4,810,8331.49×
Texas2,098,8140.83×
Florida1,370,6160.69×
New York1,054,2410.64×
Arizona975,3261.62×
Washington879,1411.49×
Illinois760,2610.77×
Colorado671,5571.45×
Pennsylvania658,2440.66×
North Carolina653,0040.74×
Georgia644,8550.71×
Utah630,9342.39×
Ohio572,9990.63×
Oregon563,3181.67×
Michigan556,1550.72×
Tennessee543,6760.92×
Virginia532,8280.74×
Indiana457,8680.85×
Nevada442,0161.55×
Massachusetts423,9600.73×
New Jersey419,9850.56×
Missouri404,4800.85×
Kentucky360,6810.98×
Alabama359,1950.87×
Minnesota352,3160.83×
Maryland345,6380.68×
South Carolina342,9230.77×
Idaho337,0442.28×
Wisconsin320,5680.72×
Oklahoma306,5820.94×
Louisiana259,6580.68×
Iowa220,2150.91×
Kansas219,5940.95×
Mississippi210,9160.87×
Connecticut202,3180.68×
New Mexico201,5681.36×
Arkansas194,5810.8×
Montana160,2121.96×
Nebraska132,3820.9×
West Virginia120,5450.88×
Hawaii103,3850.82×
Wyoming94,8052.17×
South Dakota80,5051.18×
Alaska80,1971.27×
Maine71,8890.68×
North Dakota69,9871.16×
New Hampshire66,2160.57×
Washington, District of Columbia53,4020.6×
Rhode Island42,6270.45×
Vermont41,9260.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western United States audience
BrandAffinityCategory
Goop14.48×Internet & Social Media
Governor of Michigan15.9×Politics & Society
Wok13.14×Food & Beverages
Vocal harmony8.03×Music & Radio
Google Home11.23×Technology & Electronics
Hibachi13.62×Food & Beverages
Israel3.56×Travel & Leisure
headspace15.11×Health
Grinch6.45×Movies & TV
Cherish (group)16.34×Music & Radio
Grace Slick12.83×Music & Radio
Hipster12.01×Politics & Society
Fairy godmother9.04×Literature
El Paso County, Colorado13.99×Travel & Leisure
No Escape (1994 film)11.83×Movies & TV
Kikar HaShabbat17.11×News
TV Fanatic11.04×Movies & TV
Guitarist (magazine)11.58×Music & Radio
Gift registry11.64×Kids & Family
La Jolla8.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western United States audience
TraitClusterScore
SustainabilityBALANCE1.39
ExtroversionTHRILL1.35
PatriotismCONSERVATISM1.35
Community OrientationOPEN1.29
Sports ActivityPOWER1.25
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Western United States
CountryShare
United States66.8%
Mexico4.3%
Canada3.4%

See Western United States audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Western United States have in United States?

Western United States has an estimated audience of 29,456,043 people in United States, concentrated in California and Texas.

What is the gender split and age of Western United States fans?

53.0% of Western United States fans are female, 47.0% are male, with an average age of 43.0 years.

Which brands do Western United States fans like most?

Western United States fans show strongest brand affinity for Goop (14.48×), Governor of Michigan (15.9×), and Wok (13.14×) over the country average.

Where do Western United States fans live in United States?

Western United States fans in United States are most concentrated in California (reach 4,810,833), Texas (reach 2,098,814), and Florida (reach 1,370,616). These three regions account for the largest share of the active audience.

What other brands do Western United States fans also like?

Beyond Western United States itself, the audience over-indexes on Governor of Michigan (15.9×), Wok (13.14×), Vocal harmony (8.03×), and Google Home (11.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.