Western United States Audience in Germany
Western United States has an estimated audience of 600,040 people in Germany. 62.9% are female, 37.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Škoda Kodiaq, Product design, 3D printing, Collectable.
The average Western United States fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Škoda Kodiaq, Product design, with strongest over-indexing on Dog breed (1.71× the country average). Demographically, the Western United States audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Western United States fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 39.4 |
| Estimated audience size | 600,040 |
Audience persona
The typical Western United States fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,648 | 0.45× |
| Bayern | 48,757 | 0.51× |
| Baden-Württemberg | 35,127 | 0.43× |
| Hessen | 32,452 | 0.71× |
| Niedersachsen | 26,585 | 0.46× |
| Thüringen | 19,628 | 1.28× |
| Berlin | 18,804 | 0.7× |
| Rheinland-Pfalz | 18,238 | 0.61× |
| Sachsen-Anhalt | 18,196 | 1.17× |
| Schleswig-Holstein | 17,040 | 0.79× |
| Saarland | 16,529 | 2.24× |
| Mecklenburg-Vorpommern | 16,461 | 1.44× |
| Brandenburg | 16,062 | 0.86× |
| Bremen | 15,612 | 3.04× |
| Sachsen | 15,148 | 0.51× |
| Hamburg | 10,746 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.71× | Pets & Animals |
| Škoda Kodiaq | 3.28× | Cars & Mobility |
| Product design | 2.32× | Business & Career |
| 3D printing | 2.8× | Technology & Electronics |
| Collectable | 2× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.74× | Home & Garden |
| Nurse education | 2.57× | Kids & Family |
| Hepsiburada | 6.94× | Shopping |
| Jaguar F-Pace | 6.32× | Cars & Mobility |
| Buying a House | 5.9× | Home & Garden |
| Minestrone | 2.4× | Food & Beverages |
| Hypertext | 2.68× | Technology & Electronics |
| Eindhoven | 1.89× | Travel & Leisure |
| Elgato Gaming | 7.67× | Games |
| JDSU | 2.86× | Business & Career |
| Nationality | 2.4× | Politics & Society |
| Este, Veneto | 2.03× | Travel & Leisure |
| Sixx | 2.57× | Movies & TV |
| Commercial mortgage | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.28 |
| Travelling | THRILL | 1.99 |
| Sustainability | BALANCE | 1.95 |
| Spirituality | BALANCE | 1.8 |
| Quality Awareness | PREMIUM | 1.77 |
| Sports Activity | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.8% |
| Mexico | 4.3% |
| Canada | 3.4% |
See Western United States audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Western United States have in Germany?
Western United States has an estimated audience of 600,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Western United States fans?
62.9% of Western United States fans are female, 37.1% are male, with an average age of 39.4 years.
Which brands do Western United States fans like most?
Western United States fans show strongest brand affinity for Dog breed (1.71×), Škoda Kodiaq (3.28×), and Product design (2.32×) over the country average.
Where do Western United States fans live in Germany?
Western United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,648), Bayern (reach 48,757), and Baden-Württemberg (reach 35,127). These three regions account for the largest share of the active audience.
What other brands do Western United States fans also like?
Beyond Western United States itself, the audience over-indexes on Škoda Kodiaq (3.28×), Product design (2.32×), 3D printing (2.8×), and Collectable (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.