Rascasse Audience Intelligence

Western United States Audience in Germany

A data profile of the people who buy, follow and care about Western United States in Germany — modelled from more than twelve digital signal sources. Western United States has an estimated audience of 600,040 people in Germany.

#97among Region in Germany#829among POI in Germany#788in Travel & Leisure

The average Western United States fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Idris Elba, Family, with strongest over-indexing on Robert Redford (6.19× the country average).

Demographically, the Western United States audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Western United States fan in Germany is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Robert Redford.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western United States profile in Germany.

Audience size
600K
in Germany
Gender
62.9%♀
37.1% male
Age
39.4
average years
Country rank
#10104
POI in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western United States fans

62.9% are female, 37.1% are male, average age 39.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Western United States audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age39.4
Estimated audience size600,040
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Western United States audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4926%
50+16%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Western United States audience comes from Germany.

Worldwide audience distribution share by country for Western United States
CountryShare
United States66.8%
Mexico4.3%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western United States audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western United States fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.50×
02Saarland~10K1.36×
03Mecklenburg-Vorpommern~10K1.12×
04Thüringen~20K1.10×
05Sachsen-Anhalt~20K1.05×
06Brandenburg~20K0.98×
07Schleswig-Holstein~20K0.95×
08Hamburg~10K0.94×
09Rheinland-Pfalz~30K0.89×
10Sachsen~30K0.87×
11Berlin~20K0.85×
12Hessen~40K0.84×
13Niedersachsen~50K0.79×
14Baden-Württemberg~60K0.74×
15Bayern~70K0.73×
16Nordrhein-Westfalen~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Western United States, Germany
0.68×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western United States audience
#·InterestCategoryAffinity×
01Idris ElbaMovies & TV14.79×
02Krefeld PinguineSports9.21×
03Robert RedfordMovies & TV6.19×
04Adventure parkKids & Family5.59×
05SnorkelingSports5.00×
06Cats (musical)Music & Radio4.80×
07National parkTravel & Leisure4.68×
08Non-alcoholic beverageFood & Beverages4.68×
09SkyscannerTravel & Leisure3.43×
10Ski resortTravel & Leisure2.97×
11Pet sittingPets & Animals2.97×
12HugendubelShopping2.53×
13Müller (company)Food & Beverages2.52×
14FamilyKids & Family2.28×
15NatureHome & Garden2.22×
16EmailTechnology & Electronics2.09×
17TagesschauMovies & TV1.97×
18VacationsTravel & Leisure1.96×
19GermanyTravel & Leisure1.62×
20Netto Marken-DiscountShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western United States audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.16×
Pet OwnershipJOY1.98×
Community OrientationOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western United States audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.66×
CreativityOPEN0.89×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western United States have in Germany?

Western United States has an estimated audience of 600,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western United States fans?

62.9% of Western United States fans are female, 37.1% are male, with an average age of 39.4 years.

03

Which brands do Western United States fans like most?

Western United States fans show strongest brand affinity for Robert Redford (6.19×), Idris Elba (14.79×), and Family (2.28×) over the country average.

04

Where do Western United States fans live in Germany?

Western United States fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Western United States fans also like?

Beyond Western United States itself, the audience over-indexes on Idris Elba (14.79×), Family (2.28×), Müller (company) (2.52×), and Germany (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Western United States audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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