Rascasse Audience Intelligence

Idris Elba Audience in Germany

A data profile of the people who buy, follow and care about Idris Elba in Germany — modelled from more than twelve digital signal sources. Idris Elba has an estimated audience of 632,266 people in Germany.

#559among Actor Actress or TV Star in Germany#1698among Person in Germany#1398in Movies & TV

The average Idris Elba fan in Germany is 25.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emma Roberts, Kevin Costner, Heidi Klum, with strongest over-indexing on Emma Roberts (26.31× the country average).

Demographically, the Idris Elba audience skews more female with an average age of 25.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Idris Elba fan in Germany is more female, around 25.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Emma Roberts.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idris Elba profile in Germany.

Audience size
632K
in Germany
Gender
72.1%♀
27.9% male
Age
25.5
average years
Country rank
#9674
Person in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idris Elba fans

72.1% are female, 27.9% are male, average age 25.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Idris Elba audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age25.5
Estimated audience size632,266
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Idris Elba audience in Germany
Age bracketShare%
16-1967%
20-2914%
30-399%
40-497%
50+3%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Idris Elba audience comes from Germany.

Worldwide audience distribution share by country for Idris Elba
CountryShare
United States37.3%
United Kingdom10.6%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idris Elba audience in Germany is strongest.

Fig. 05

Top regions by affinity

Idris Elba fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.33×
02Hamburg~10K1.09×
03Nordrhein-Westfalen~100K1.07×
04Hessen~50K1.06×
05Bremen~5K1.04×
06Rheinland-Pfalz~30K1.02×
07Schleswig-Holstein~20K0.99×
08Brandenburg~20K0.98×
09Niedersachsen~60K0.97×
10Sachsen-Anhalt~10K0.96×
11Bayern~90K0.95×
12Saarland~7K0.95×
13Baden-Württemberg~80K0.94×
14Mecklenburg-Vorpommern~10K0.90×
15Sachsen~30K0.89×
16Thüringen~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Idris Elba, Germany
0.88×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idris Elba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idris Elba audience
#·InterestCategoryAffinity×
01Emma RobertsMovies & TV26.31×
02Leighton MeesterMovies & TV19.56×
03Grande FratelloMovies & TV17.90×
04Rebecca FergusonMovies & TV16.82×
05Jessica AlbaMovies & TV15.52×
06Kevin CostnerMovies & TV15.05×
07Western United StatesTravel & Leisure14.79×
08Gwyneth PaltrowMovies & TV14.14×
09Rede RecordMovies & TV13.78×
10Ashton KutcherMovies & TV11.68×
11Lindsay LohanMovies & TV11.59×
12Shaquille O’NealMusic & Radio11.03×
13Zac EfronMovies & TV10.53×
14Steve BuscemiMovies & TV9.81×
15Hugh JackmanMovies & TV9.43×
16Julianne MooreMovies & TV9.11×
17Heidi KlumFashion & Accessoires8.69×
18Leonardo DiCaprioMovies & TV5.36×
19Organic productFood & Beverages4.37×
20Child developmentBusiness & Career4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idris Elba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idris Elba audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.47×
Early Adopter MentalityPOWER1.23×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idris Elba audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.90×
Sports ActivityPOWER0.92×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idris Elba have in Germany?

Idris Elba has an estimated audience of 632,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Idris Elba fans?

72.1% of Idris Elba fans are female, 27.9% are male, with an average age of 25.5 years.

03

Which brands do Idris Elba fans like most?

Idris Elba fans show strongest brand affinity for Emma Roberts (26.31×), Kevin Costner (15.05×), and Heidi Klum (8.69×) over the country average.

04

Where do Idris Elba fans live in Germany?

Idris Elba fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Idris Elba fans also like?

Beyond Idris Elba itself, the audience over-indexes on Kevin Costner (15.05×), Heidi Klum (8.69×), Jessica Alba (15.52×), and Leighton Meester (19.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Idris Elba audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Idris Elba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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