Idris Elba Audience in Germany
Idris Elba has an estimated audience of 588,002 people in Germany. 72.1% are female, 27.9% are male, average age 25.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emma Roberts, Heidi Klum, Kevin Costner, Jessica Alba, Leighton Meester.
The average Idris Elba fan in Germany is 25.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emma Roberts, Heidi Klum, Kevin Costner, with strongest over-indexing on Emma Roberts (26.31× the country average). Demographically, the Idris Elba audience skews more female with an average age of 25.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Idris Elba fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 25.5 |
| Estimated audience size | 588,002 |
Audience persona
The typical Idris Elba fan in Germany is more female, around 25.5 years old, with strong Tradition tendencies and a notable affinity for Emma Roberts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,535 | 1.08× |
| Bayern | 93,121 | 0.99× |
| Baden-Württemberg | 78,510 | 0.98× |
| Niedersachsen | 52,961 | 0.93× |
| Hessen | 50,127 | 1.12× |
| Berlin | 36,501 | 1.39× |
| Rheinland-Pfalz | 30,299 | 1.03× |
| Sachsen | 25,575 | 0.89× |
| Schleswig-Holstein | 20,385 | 0.97× |
| Brandenburg | 17,290 | 0.95× |
| Hamburg | 14,819 | 1.12× |
| Sachsen-Anhalt | 13,805 | 0.91× |
| Thüringen | 12,865 | 0.86× |
| Mecklenburg-Vorpommern | 9,863 | 0.88× |
| Saarland | 6,518 | 0.9× |
| Bremen | 5,204 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emma Roberts | 26.31× | Movies & TV |
| Heidi Klum | 8.69× | Fashion & Accessoires |
| Kevin Costner | 15.05× | Movies & TV |
| Jessica Alba | 15.52× | Movies & TV |
| Leighton Meester | 19.56× | Movies & TV |
| Rebecca Ferguson | 16.82× | Movies & TV |
| Zac Efron | 10.53× | Movies & TV |
| Gwyneth Paltrow | 14.14× | Movies & TV |
| Western United States | 14.79× | Travel & Leisure |
| Lindsay Lohan | 11.59× | Movies & TV |
| Child development | 4.11× | Business & Career |
| Organic product | 4.37× | Food & Beverages |
| Steve Buscemi | 9.81× | Movies & TV |
| Ashton Kutcher | 11.68× | Movies & TV |
| Julianne Moore | 9.11× | Movies & TV |
| Leonardo DiCaprio | 5.36× | Movies & TV |
| Hugh Jackman | 9.43× | Movies & TV |
| Grande Fratello | 17.9× | Movies & TV |
| Robbie Williams | 4.68× | Music & Radio |
| Rede Record | 13.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.42 |
| Patriotism | CONSERVATISM | 1.37 |
| Sustainability | BALANCE | 1.25 |
| Extroversion | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| United Kingdom | 10.2% |
| Brazil | 6.7% |
See Idris Elba audiences in other countries
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Frequently asked questions
How many fans does Idris Elba have in Germany?
Idris Elba has an estimated audience of 588,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Idris Elba fans?
72.1% of Idris Elba fans are female, 27.9% are male, with an average age of 25.5 years.
Which brands do Idris Elba fans like most?
Idris Elba fans show strongest brand affinity for Emma Roberts (26.31×), Heidi Klum (8.69×), and Kevin Costner (15.05×) over the country average.
Where do Idris Elba fans live in Germany?
Idris Elba fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,535), Bayern (reach 93,121), and Baden-Württemberg (reach 78,510). These three regions account for the largest share of the active audience.
What other brands do Idris Elba fans also like?
Beyond Idris Elba itself, the audience over-indexes on Heidi Klum (8.69×), Kevin Costner (15.05×), Jessica Alba (15.52×), and Leighton Meester (19.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Idris Elba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.