The Block (Australian TV series) Audience in United States

The Block (Australian TV series) logo

The Block (Australian TV series) has an estimated audience of 4,990,070 people in United States. Top regions: California, Minnesota, Michigan. Top brand affinities: Product design, Lulu 黃路梓茵, UK garage, Fairy godmother, Vocal harmony.

The Block (Australian TV series) fans in United States are concentrated in California, with strong brand affinity for Product design. The audience is concentrated in California, Minnesota, Michigan. Top brand affinities include Product design, Lulu 黃路梓茵, UK garage, with strongest over-indexing on Product design (12× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Block (Australian TV series) fans

Demographic split for The Block (Australian TV series) audience in United States
MetricValue
Estimated audience size4,990,070

Audience persona

The typical The Block (Australian TV series) fan in United States shows strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for The Block (Australian TV series) in United States
RegionReachAffinity
California699,9521.28×
Minnesota448,4506.27×
Michigan385,0282.95×
Texas383,4020.89×
New Mexico328,74513.14×
Florida233,8740.69×
Virginia226,7801.87×
North Carolina211,3781.41×
New York134,6410.48×
Missouri94,3831.17×
Montana92,8536.71×
New Jersey88,0160.69×
Utah83,7891.88×
Maryland80,3510.94×
Oregon77,2461.35×
Pennsylvania60,0290.36×
Colorado58,5800.74×
Indiana54,7990.6×
Illinois46,8610.28×
Ohio36,5480.24×
Georgia36,1290.24×
Arizona35,8850.35×
Washington25,9390.26×
Massachusetts25,0500.25×
Tennessee22,4610.22×
Kentucky21,4350.34×
Washington, District of Columbia21,4111.43×
Louisiana21,0610.33×
Alabama17,7640.25×
Nevada16,7670.35×
Wisconsin15,8500.21×
Mississippi15,7220.38×
South Carolina13,8840.18×
Oklahoma12,2210.22×
Connecticut10,5690.21×
Maine10,3280.58×
Hawaii9,8140.46×
Iowa9,1050.22×
Arkansas8,9930.22×
Kansas8,5070.22×
Idaho6,7640.27×
West Virginia4,7600.2×
Nebraska3,6570.15×
New Hampshire3,4420.18×
Wyoming3,4390.46×
Rhode Island2,4980.16×
Delaware2,2240.16×
South Dakota1,7170.15×
North Dakota1,5830.15×
Alaska1,4250.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Block (Australian TV series) audience
BrandAffinityCategory
Product design12×Business & Career
Lulu 黃路梓茵12.19×Movies & TV
UK garage10.5×Music & Radio
Fairy godmother13.82×Literature
Vocal harmony7.62×Music & Radio
Pro-Ject6.55×Music & Radio
Isometric exercise13.27×Sports
Goop8.05×Internet & Social Media
Governor of Michigan10.94×Politics & Society
Kendra Scott4.03×Fashion & Accessoires
Bank account3.01×Business & Career
Historic site4.95×Arts & Culture
Hipster11.13×Politics & Society
Natural rubber2.37×Cars & Mobility
Staycation3.5×Home & Garden
9NEWS (KUSA)4.93×Movies & TV
Stamp collecting4.75×Home & Garden
Mathcore7.83×Music & Radio
Home equity1.77×Home & Garden
Cam Ward3.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Block (Australian TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM2.32
Sports ActivityPOWER1.57
SustainabilityBALANCE1.55
DIY MentalityTHRILL1.53
Design AffinityPREMIUM1.52
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for The Block (Australian TV series)
CountryShare
United States52.0%
Australia25.7%
Italy3.8%

See The Block (Australian TV series) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Block (Australian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.