Rascasse Audience Intelligence

The Block (Australian TV series) Audience in United States

A data profile of the people who buy, follow and care about The Block (Australian TV series) in United States — modelled from more than twelve digital signal sources. The Block (Australian TV series) has an estimated audience of 5,619,095 people in United States.

#168among Movie / TV Show / Series in United States#572in Movies & TV

The Block (Australian TV series) fans in United States are concentrated in California, with strong brand affinity for La-Z-Boy.

The audience is concentrated in California, Texas, New Mexico.

Top brand affinities include La-Z-Boy, Roof shingle, Shabby chic, with strongest over-indexing on La-Z-Boy (19.35× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Block (Australian TV series) fan in United States shows strong Quality Awareness tendencies and a notable affinity for La-Z-Boy.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Block (Australian TV series) profile in United States.

Audience size
5.6M
in United States
Country rank
#6030
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Block (Australian TV series) viewers

Fig. 02

Gender split

Demographic split for The Block (Australian TV series) audience in United States
MetricValue
Estimated audience size5,619,095
Fig. 04

Worldwide distribution

50.9%

of the worldwide The Block (Australian TV series) audience comes from United States.

Worldwide audience distribution share by country for The Block (Australian TV series)
CountryShare
United States50.9%
Australia22.3%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Block (Australian TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Block (Australian TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~400K15.71×
02Montana~90K6.49×
03Minnesota~400K5.34×
04Michigan~400K2.99×
05Oregon~100K2.23×
06Utah~80K1.77×
07Virginia~200K1.58×
08Washington, District of Columbia~20K1.30×
09North Carolina~200K1.20×
10Florida~400K1.14×
11California~600K1.09×
12Missouri~80K1.05×
13Mississippi~40K1.03×
14Texas~400K0.94×
15Maryland~80K0.91×
16Alaska~9K0.81×
17Vermont~7K0.79×
18South Dakota~9K0.75×
19North Dakota~8K0.75×
20Maine~10K0.69×
21Rhode Island~10K0.69×
22Indiana~60K0.67×
23Colorado~50K0.67×
24Delaware~9K0.67×
25New Jersey~80K0.63×
26West Virginia~10K0.61×
27Hawaii~10K0.61×
28New Hampshire~10K0.61×
29Idaho~10K0.58×
30Nebraska~10K0.57×
31Arkansas~20K0.49×
32Iowa~20K0.47×
33Kansas~20K0.46×
34Louisiana~30K0.45×
35Kentucky~30K0.45×
36Oklahoma~20K0.44×
37Nevada~20K0.44×
38New York~100K0.43×
39Connecticut~20K0.42×
40Alabama~30K0.40×
41Arizona~40K0.38×
42Massachusetts~40K0.38×
43South Carolina~30K0.37×
44Wisconsin~30K0.36×
45Pennsylvania~60K0.35×
46Tennessee~30K0.34×
47Washington~30K0.33×
48Illinois~50K0.30×
49Ohio~50K0.30×
50Georgia~50K0.29×
Fig. 06

Affinity by region

Affinity by region — The Block (Australian TV series), United States
0.29×1.00×15.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Block (Australian TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Block (Australian TV series) audience
#·InterestCategoryAffinity×
01La-Z-BoyHome & Garden19.35×
02Roof shingleHome & Garden16.95×
03Property BrothersMovies & TV12.76×
04Shabby chicHome & Garden10.34×
05VolarisTravel & Leisure9.68×
06Hollywood SignTravel & Leisure8.01×
07KTLAMovies & TV7.58×
08MariachiMusic & Radio4.99×
09Moving companyHome & Garden4.68×
10CookbookFood & Beverages3.92×
11RedfinHome & Garden3.74×
12FarmhouseTravel & Leisure3.19×
13Ace HardwareHome & Garden2.88×
14PatioHome & Garden2.58×
15MexicoTravel & Leisure1.86×
16Old NavyFashion & Accessoires1.78×
17CostcoShopping1.57×
18Whole Foods MarketShopping1.55×
19Kohl'sShopping1.54×
20AldiShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Block (Australian TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Block (Australian TV series) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.06×
Design AffinityPREMIUM1.69×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Block (Australian TV series) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Convenience OrientationPREMIUM0.82×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Block (Australian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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