Rascasse Audience Intelligence

The Block (Australian TV series) Audience in Germany

A data profile of the people who buy, follow and care about The Block (Australian TV series) in Germany — modelled from more than twelve digital signal sources. The Block (Australian TV series) has an estimated audience of 437,149 people in Germany.

#720among Movie / TV Show / Series in Germany#2103in Movies & TV

The Block (Australian TV series) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Isabel Marant.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Isabel Marant, Australian Securities Exchange, Snorkeling, with strongest over-indexing on Isabel Marant (10.79× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Block (Australian TV series) fan in Germany shows strong Sustainability tendencies and a notable affinity for Isabel Marant.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Block (Australian TV series) profile in Germany.

Audience size
437K
in Germany
Country rank
#13052
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Block (Australian TV series) viewers

Fig. 02

Gender split

Demographic split for The Block (Australian TV series) audience in Germany
MetricValue
Estimated audience size437,149
Fig. 04

Worldwide distribution

4.0%

of the worldwide The Block (Australian TV series) audience comes from Germany.

Worldwide audience distribution share by country for The Block (Australian TV series)
CountryShare
United States50.9%
Australia22.3%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Block (Australian TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Block (Australian TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.13×
02Sachsen-Anhalt~10K1.11×
03Thüringen~10K1.11×
04Mecklenburg-Vorpommern~9K1.10×
05Brandenburg~10K1.09×
06Nordrhein-Westfalen~100K1.06×
07Schleswig-Holstein~20K1.04×
08Niedersachsen~40K1.02×
09Rheinland-Pfalz~20K1.00×
10Saarland~5K0.99×
11Berlin~20K0.94×
12Bremen~3K0.94×
13Bayern~60K0.92×
14Hessen~30K0.92×
15Hamburg~8K0.88×
16Baden-Württemberg~50K0.87×
Fig. 06

Affinity by region

Affinity by region — The Block (Australian TV series), Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Block (Australian TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Block (Australian TV series) audience
#·InterestCategoryAffinity×
01Australian Securities ExchangeBusiness & Career54.28×
02Home Renovation ShowsMovies & TV39.22×
03MisshaBeauty & Wellness29.24×
04MoonshineFood & Beverages20.00×
05TrolliFood & Beverages18.79×
06Isabel MarantFashion & Accessoires10.79×
07SnorkelingSports6.91×
08ArmedangelsFashion & Accessoires6.41×
09Maite KellyMusic & Radio4.99×
10BB creamBeauty & Wellness4.98×
11Vegetable GardeningFood & Beverages4.47×
12SkyscannerTravel & Leisure4.44×
13Standup paddleboardingSports4.32×
14Residential areaHome & Garden3.51×
15First-time buyerShopping3.47×
16Backpacking (travel)Travel & Leisure3.33×
17Unique GiftsShopping3.17×
18ZaraShopping2.53×
19Women's clothingFashion & Accessoires1.73×
20AirbnbTravel & Leisure1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Block (Australian TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Block (Australian TV series) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.80×
Design AffinityPREMIUM1.68×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Block (Australian TV series) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Need for SecurityCONSERVATISM0.82×
IndulgenceJOY0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for The Block (Australian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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