The Block (Australian TV series) Audience in Germany

The Block (Australian TV series) has an estimated audience of 359,335 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Australian Securities Exchange, Snorkeling, Spiegel Online, Missha, ICloud.

The Block (Australian TV series) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Australian Securities Exchange. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Australian Securities Exchange, Snorkeling, Spiegel Online, with strongest over-indexing on Australian Securities Exchange (55.88× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Block (Australian TV series) fans

Demographic split for The Block (Australian TV series) audience in Germany
MetricValue
Estimated audience size359,335

Audience persona

The typical The Block (Australian TV series) fan in Germany shows strong Healthy Lifestyle tendencies and a notable affinity for Australian Securities Exchange.

Top regions in Germany

Top regions ranked by reach for The Block (Australian TV series) in Germany
RegionReachAffinity
Nordrhein-Westfalen99,5231.06×
Bayern66,5560.97×
Baden-Württemberg51,9030.89×
Niedersachsen42,3971.02×
Hessen31,5530.97×
Sachsen24,1071.15×
Rheinland-Pfalz21,4471×
Berlin18,9270.99×
Schleswig-Holstein15,8161.03×
Brandenburg14,5611.1×
Sachsen-Anhalt12,2721.11×
Thüringen11,6901.07×
Mecklenburg-Vorpommern8,8281.08×
Hamburg8,5750.89×
Saarland4,9490.94×
Bremen3,3540.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Block (Australian TV series) audience
BrandAffinityCategory
Australian Securities Exchange55.88×Business & Career
Snorkeling7.27×Sports
Spiegel Online2.12×News
Missha39.35×Beauty & Wellness
ICloud4.57×Technology & Electronics
Thomas Sabo8.98×Fashion & Accessoires
Do it yourself (DIY)2.04×Home & Garden
Property finder3.52×Home & Garden
BB cream6.37×Beauty & Wellness
Airbnb2.15×Travel & Leisure
TikTok1.62×Internet & Social Media
Skyscanner3.75×Travel & Leisure
Residential area4.24×Home & Garden
Livemusic2.69×Music & Radio
Backpacking (travel)3.62×Travel & Leisure
Iittala8.7×Home & Garden
Pet store2.74×Pets & Animals
Victoria Beckham7.84×Fashion & Accessoires
Outdoors3.11×Travel & Leisure
Pixi9.86×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Block (Australian TV series) audience
TraitClusterScore
Healthy LifestyleBALANCE3.26
SustainabilityBALANCE2.12
Luxury OrientationPREMIUM1.85
Urban LifestyleOPEN1.64
Sports ActivityPOWER1.64
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for The Block (Australian TV series)
CountryShare
United States52.0%
Australia25.7%
Italy3.8%

See The Block (Australian TV series) audiences in other countries

More Movies & TV audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Block (Australian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.