La-Z-Boy Audience in United States

La-Z-Boy logo

La-Z-Boy has an estimated audience of 4,360,260 people in United States. 70.4% are female, 29.6% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Rooms To Go, The Block (Australian TV series), Ashley Furniture HomeStores, Recliner, HomeGoods.

The average La-Z-Boy fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rooms To Go, The Block (Australian TV series), Ashley Furniture HomeStores, with strongest over-indexing on Rooms To Go (16.53× the country average). Demographically, the La-Z-Boy audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of La-Z-Boy fans

Demographic split for La-Z-Boy audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.4
Estimated audience size4,360,260

Audience persona

The typical La-Z-Boy fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Rooms To Go.

Top regions in United States

Top regions ranked by reach for La-Z-Boy in United States
RegionReachAffinity
California476,9150.99×
Texas373,9391×
Florida293,1790.99×
Illinois193,5501.33×
New York185,8730.76×
Ohio181,2091.35×
Michigan180,3921.58×
Pennsylvania168,8781.15×
North Carolina164,2781.25×
Virginia140,0521.32×
Georgia139,7351.04×
Arizona119,2801.34×
New Jersey109,7460.99×
Washington108,9511.25×
Tennessee107,7751.23×
Maryland97,0701.29×
Colorado93,6471.36×
Indiana91,9311.15×
Massachusetts82,0420.96×
Missouri80,5771.15×
South Carolina75,9041.16×
Alabama74,2301.22×
Wisconsin65,8391×
Oregon60,8511.22×
Kentucky56,7101.04×
Louisiana54,7200.97×
Minnesota49,7350.8×
Arkansas47,7951.33×
Connecticut44,6481.02×
Nevada38,5130.91×
Mississippi35,2160.98×
Kansas34,2981×
Utah32,9930.84×
Iowa31,6830.88×
Oklahoma29,8350.62×
New Mexico26,9041.23×
New Hampshire23,7711.38×
West Virginia19,7890.97×
Idaho17,0420.78×
Maine14,4980.93×
Delaware12,4761.04×
Rhode Island12,4280.9×
Nebraska12,2440.56×
Washington, District of Columbia9,6950.74×
Montana7,7370.64×
Vermont5,9160.77×
South Dakota5,8710.58×
Hawaii5,4920.29×
Alaska5,2140.56×
North Dakota5,1120.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La-Z-Boy audience
BrandAffinityCategory
Rooms To Go16.53×Home & Garden
The Block (Australian TV series)19.35×Movies & TV
Ashley Furniture HomeStores7.9×Home & Garden
Recliner12.66×Home & Garden
HomeGoods4.82×Home & Garden
Ethan Allen (furniture company)13.86×Home & Garden
American Furniture Warehouse13.91×Shopping
West Elm5.32×Home & Garden
The UPS Store3.4×Shopping
Kohl's2.67×Shopping
Houzz6.47×Home & Garden
Dollar General2.62×Shopping
Nebraska Furniture Mart11.08×Shopping
Bassett Furniture14.13×Home & Garden
Lowe's2.36×Shopping
Macy's2.58×Shopping
Pottery Barn3.59×Home & Garden
Marshalls2.76×Fashion & Accessoires
IKEA2.72×Home & Garden
Wayfair3.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La-Z-Boy audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
Design AffinityPREMIUM1.93
IndulgenceJOY1.64
Quality AwarenessPREMIUM1.49
Luxury OrientationPREMIUM1.41
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for La-Z-Boy
CountryShare
United States79.8%
Canada8.3%
Australia4.1%

See La-Z-Boy audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does La-Z-Boy have in United States?

La-Z-Boy has an estimated audience of 4,360,260 people in United States, concentrated in California and Texas.

What is the gender split and age of La-Z-Boy fans?

70.4% of La-Z-Boy fans are female, 29.6% are male, with an average age of 45.4 years.

Which brands do La-Z-Boy fans like most?

La-Z-Boy fans show strongest brand affinity for Rooms To Go (16.53×), The Block (Australian TV series) (19.35×), and Ashley Furniture HomeStores (7.9×) over the country average.

Where do La-Z-Boy fans live in United States?

La-Z-Boy fans in United States are most concentrated in California (reach 476,915), Texas (reach 373,939), and Florida (reach 293,179). These three regions account for the largest share of the active audience.

What other brands do La-Z-Boy fans also like?

Beyond La-Z-Boy itself, the audience over-indexes on The Block (Australian TV series) (19.35×), Ashley Furniture HomeStores (7.9×), Recliner (12.66×), and HomeGoods (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La-Z-Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.