Rascasse Audience Intelligence

La-Z-Boy Target Market in United States

A data profile of the people who buy, follow and care about La-Z-Boy in United States — modelled from more than twelve digital signal sources. La-Z-Boy has an estimated audience of 4,395,549 people in United States.

#8among Furniture in United States#761among Brand in United States#492in Home & Garden

The average La-Z-Boy fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rooms To Go, The Block (Australian TV series), Ashley Furniture HomeStores, with strongest over-indexing on Rooms To Go (16.53× the country average).

Demographically, the La-Z-Boy audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La-Z-Boy fan in United States is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Rooms To Go.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La-Z-Boy profile in United States.

Audience size
4.4M
in United States
Gender
70.4%♀
29.6% male
Age
45.4
average years
Country rank
#7422
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La-Z-Boy

70.4% are female, 29.6% are male, average age 45.4.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for La-Z-Boy audience in United States
MetricValue
Female70.4%
Male29.6%
Average age45.4
Estimated audience size4,395,549
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the La-Z-Boy audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

79.8%

of the worldwide La-Z-Boy audience comes from United States.

Worldwide audience distribution share by country for La-Z-Boy
CountryShare
United States79.8%
Canada8.3%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La-Z-Boy audience in United States is strongest.

Fig. 05

Top regions by affinity

La-Z-Boy customers by region in United States
#RegionReachAffinity×
01Michigan~200K1.50×
02Arkansas~50K1.40×
03Arizona~100K1.38×
04Maryland~100K1.35×
05Ohio~200K1.31×
06New Hampshire~20K1.30×
07Colorado~90K1.28×
08Oregon~60K1.26×
09Virginia~100K1.24×
10New Mexico~30K1.24×
11Alabama~70K1.21×
12Tennessee~100K1.20×
13North Carolina~200K1.19×
14Illinois~200K1.18×
15Washington~100K1.17×
16Missouri~80K1.16×
17Mississippi~40K1.15×
18Indiana~90K1.14×
19Pennsylvania~200K1.12×
20South Carolina~70K1.11×
21Wisconsin~70K1.07×
22Delaware~10K1.05×
23Kentucky~60K1.03×
24Florida~300K1.02×
25Georgia~100K1.02×
26Connecticut~40K1.01×
27Texas~400K0.98×
28Louisiana~50K0.98×
29Kansas~30K0.97×
30West Virginia~20K0.97×
31Maine~20K0.97×
32Massachusetts~80K0.94×
33Rhode Island~10K0.92×
34Nevada~40K0.91×
35California~400K0.90×
36New Jersey~100K0.89×
37Iowa~30K0.89×
38Utah~30K0.86×
39Idaho~20K0.85×
40Vermont~7K0.85×
41South Dakota~8K0.81×
42Alaska~8K0.81×
43Montana~10K0.80×
44North Dakota~7K0.79×
45Minnesota~50K0.78×
46Washington, District of Columbia~10K0.77×
47New York~200K0.73×
48Nebraska~20K0.69×
49Oklahoma~30K0.68×
50Hawaii~10K0.62×
Fig. 06

Affinity by region

Affinity by region — La-Z-Boy, United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La-Z-Boy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La-Z-Boy audience
#·InterestCategoryAffinity×
01The Block (Australian TV series)Movies & TV19.35×
02Rooms To GoHome & Garden16.53×
03Bassett FurnitureHome & Garden14.13×
04American Furniture WarehouseShopping13.91×
05Ethan Allen (furniture company)Home & Garden13.86×
06ReclinerHome & Garden12.66×
07Nebraska Furniture MartShopping11.08×
08Ashley Furniture HomeStoresHome & Garden7.90×
09HouzzHome & Garden6.47×
10West ElmHome & Garden5.32×
11HomeGoodsHome & Garden4.82×
12WayfairHome & Garden3.61×
13Pottery BarnHome & Garden3.59×
14The UPS StoreShopping3.40×
15MarshallsFashion & Accessoires2.76×
16IKEAHome & Garden2.72×
17Kohl'sShopping2.67×
18Dollar GeneralShopping2.62×
19Macy'sShopping2.58×
20Old NavyFashion & Accessoires2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La-Z-Boy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La-Z-Boy audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.87×
Design AffinityPREMIUM1.87×
Price SensitivityPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La-Z-Boy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.11×
Urban LifestyleOPEN1.13×
Healthy LifestyleBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La-Z-Boy's target market in United States?

La-Z-Boy's target market in United States covers an estimated 4,395,549 people, concentrated in California and Texas.

02

What is the gender split and age of La-Z-Boy customers?

70.4% of the La-Z-Boy audience are female, 29.6% are male, with an average age of 45.4 years.

03

Which brands do La-Z-Boy fans like most?

La-Z-Boy fans show strongest brand affinity for Rooms To Go (16.53×), The Block (Australian TV series) (19.35×), and Ashley Furniture HomeStores (7.9×) over the country average.

04

Where do La-Z-Boy fans live in United States?

La-Z-Boy fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do La-Z-Boy fans also like?

Beyond La-Z-Boy itself, the audience over-indexes on The Block (Australian TV series) (19.35×), Ashley Furniture HomeStores (7.9×), Recliner (12.66×), and HomeGoods (4.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See La-Z-Boy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La-Z-Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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