Rascasse Audience Intelligence

Nebraska Furniture Mart Target Market in United States

A data profile of the people who buy, follow and care about Nebraska Furniture Mart in United States — modelled from more than twelve digital signal sources. Nebraska Furniture Mart has an estimated audience of 3,668,120 people in United States.

#899among Brand in United States#182in Shopping

The average Nebraska Furniture Mart fan in United States is 45.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Kansas, Missouri.

Top brand affinities include The Nut Job, HomeSense, DLF Emporio, with strongest over-indexing on The Nut Job (98.68× the country average).

Demographically, the Nebraska Furniture Mart audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nebraska Furniture Mart fan in United States is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for The Nut Job.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nebraska Furniture Mart profile in United States.

Audience size
3.7M
in United States
Gender
69.5%♀
30.5% male
Age
45.0
average years
Country rank
#8660
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nebraska Furniture Mart

69.5% are female, 30.5% are male, average age 45.0.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Nebraska Furniture Mart audience in United States
MetricValue
Female69.5%
Male30.5%
Average age45.0
Estimated audience size3,668,120
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Nebraska Furniture Mart audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Nebraska Furniture Mart audience comes from United States.

Worldwide audience distribution share by country for Nebraska Furniture Mart
CountryShare
United States96.9%
China0.7%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nebraska Furniture Mart audience in United States is strongest.

Fig. 05

Top regions by affinity

Nebraska Furniture Mart customers by region in United States
#RegionReachAffinity×
01Nebraska~300K18.16×
02Kansas~400K13.99×
03Missouri~400K6.33×
04Iowa~100K4.85×
05Texas~1M3.69×
06South Dakota~8K0.96×
07Vermont~4K0.67×
08Alaska~4K0.53×
09Oklahoma~20K0.52×
10Rhode Island~6K0.52×
11Delaware~5K0.50×
12West Virginia~8K0.47×
13Maine~6K0.47×
14New Hampshire~7K0.46×
15Montana~4K0.35×
16Hawaii~5K0.32×
17North Dakota~2K0.32×
18Idaho~6K0.31×
19Arkansas~9K0.30×
20Washington, District of Columbia~3K0.25×
21Connecticut~8K0.24×
22New Mexico~4K0.21×
23Colorado~10K0.20×
24Mississippi~6K0.20×
25Louisiana~8K0.17×
26Kentucky~8K0.17×
27Utah~6K0.17×
28Oregon~7K0.16×
29Nevada~5K0.16×
30South Carolina~8K0.15×
31Minnesota~8K0.15×
32Maryland~9K0.14×
33Alabama~7K0.14×
34Illinois~20K0.13×
35Massachusetts~9K0.13×
36Tennessee~8K0.12×
37Indiana~8K0.12×
38Wisconsin~7K0.12×
39New Jersey~10K0.11×
40Arizona~8K0.11×
41Michigan~9K0.10×
42Washington~7K0.10×
43Pennsylvania~10K0.09×
44Ohio~10K0.09×
45Georgia~10K0.09×
46North Carolina~10K0.09×
47Virginia~8K0.09×
48Florida~20K0.07×
49New York~10K0.06×
50California~20K0.05×
Fig. 06

Affinity by region

Affinity by region — Nebraska Furniture Mart, United States
0.05×1.00×18.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nebraska Furniture Mart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nebraska Furniture Mart audience
#·InterestCategoryAffinity×
01The Nut JobMovies & TV98.68×
02DLF EmporioShopping18.70×
03HomeSenseHome & Garden15.31×
04Jordan's FurnitureHome & Garden13.45×
05Bassett FurnitureHome & Garden9.16×
06American Furniture WarehouseShopping8.40×
07Coldwater CreekFashion & Accessoires8.27×
08Rooms To GoHome & Garden7.84×
09Ethan Allen (furniture company)Home & Garden7.79×
10La-Z-BoyHome & Garden6.89×
11U-HaulBusiness & Career2.98×
12Ashley Furniture HomeStoresHome & Garden2.91×
13Nordstrom rackFashion & Accessoires2.63×
14MenardsHome & Garden2.61×
15YouTube MusicInternet & Social Media2.45×
16Dollar TreeShopping2.22×
17WalgreensShopping1.85×
18GodPolitics & Society1.68×
19Macy'sShopping1.64×
20Hobby LobbyHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nebraska Furniture Mart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nebraska Furniture Mart audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.50×
Quality AwarenessPREMIUM1.33×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nebraska Furniture Mart audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
Early Adopter MentalityPOWER0.99×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nebraska Furniture Mart's target market in United States?

Nebraska Furniture Mart's target market in United States covers an estimated 3,668,120 people, concentrated in Texas and Kansas.

02

What is the gender split and age of Nebraska Furniture Mart customers?

69.5% of the Nebraska Furniture Mart audience are female, 30.5% are male, with an average age of 45.0 years.

03

Which brands do Nebraska Furniture Mart fans like most?

Nebraska Furniture Mart fans show strongest brand affinity for The Nut Job (98.68×), HomeSense (15.31×), and DLF Emporio (18.7×) over the country average.

04

Where do Nebraska Furniture Mart fans live in United States?

Nebraska Furniture Mart fans in United States are most concentrated in Texas (reach ~1M), Kansas (reach ~400K), and Missouri (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nebraska Furniture Mart fans also like?

Beyond Nebraska Furniture Mart itself, the audience over-indexes on HomeSense (15.31×), DLF Emporio (18.7×), Rooms To Go (7.84×), and Nordstrom rack (2.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Furniture Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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