Nebraska Furniture Mart Audience in United States

Nebraska Furniture Mart logo

Nebraska Furniture Mart has an estimated audience of 3,589,640 people in United States. 69.5% are female, 30.5% are male, average age 45.0. Top regions: Texas, Kansas, Missouri. Top brand affinities: The Nut Job, HomeSense, DLF Emporio, Rooms To Go, Nordstrom rack.

The average Nebraska Furniture Mart fan in United States is 45.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Kansas, Missouri. Top brand affinities include The Nut Job, HomeSense, DLF Emporio, with strongest over-indexing on The Nut Job (98.68× the country average). Demographically, the Nebraska Furniture Mart audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Nebraska Furniture Mart fans

Demographic split for Nebraska Furniture Mart audience in United States
MetricValue
Female69.5%
Male30.5%
Average age45.0
Estimated audience size3,589,640

Audience persona

The typical Nebraska Furniture Mart fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for The Nut Job.

Top regions in United States

Top regions ranked by reach for Nebraska Furniture Mart in United States
RegionReachAffinity
Texas1,151,0163.73×
Kansas394,59913.95×
Missouri382,2606.61×
Nebraska314,87317.49×
Iowa148,2895.01×
Oklahoma21,2820.53×
Illinois16,3990.14×
California16,1700.04×
Colorado12,4190.22×
Florida12,0230.05×
Arkansas8,5140.29×
South Dakota7,9200.95×
New York6,9310.03×
Minnesota6,3110.12×
Louisiana6,1070.13×
Georgia5,7440.05×
Arizona5,1910.07×
Tennessee5,1670.07×
North Carolina4,7140.04×
Virginia4,4650.05×
Ohio4,4010.04×
Michigan3,8530.04×
Wisconsin3,6570.07×
Washington3,5110.05×
Pennsylvania3,3910.03×
Alabama3,1300.06×
New Jersey2,8480.03×
Indiana2,8030.04×
Mississippi2,6290.09×
South Carolina2,0970.04×
Kentucky2,0330.05×
Nevada1,9630.06×
Maryland1,9000.03×
Massachusetts1,8920.03×
Oregon1,6300.04×
Utah1,5410.05×
New Mexico1,3190.07×
Connecticut8480.02×
North Dakota7710.1×
Idaho6990.04×
Washington, District of Columbia6660.06×
Hawaii6520.04×
Montana6020.06×
Wyoming5120.1×
West Virginia3550.02×
Alaska3250.04×
New Hampshire3220.02×
Maine2820.02×
Rhode Island2630.02×
Delaware2150.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nebraska Furniture Mart audience
BrandAffinityCategory
The Nut Job98.68×Movies & TV
HomeSense15.31×Home & Garden
DLF Emporio18.7×Shopping
Rooms To Go7.84×Home & Garden
Nordstrom rack2.63×Fashion & Accessoires
Dollar Tree2.22×Shopping
Menards2.61×Home & Garden
Lowe's1.8×Shopping
Jordan's Furniture13.45×Home & Garden
Walgreens1.85×Shopping
La-Z-Boy6.89×Home & Garden
American Furniture Warehouse8.4×Shopping
YouTube Music2.45×Internet & Social Media
Ethan Allen (furniture company)7.79×Home & Garden
God1.68×Politics & Society
Coldwater Creek8.27×Fashion & Accessoires
U-Haul2.98×Business & Career
Bassett Furniture9.16×Home & Garden
Macy's1.64×Shopping
Hobby Lobby1.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nebraska Furniture Mart audience
TraitClusterScore
IndulgenceJOY2.22
Pet OwnershipJOY1.67
Design AffinityPREMIUM1.63
Family OrientationCONSERVATISM1.45
DIY MentalityTHRILL1.4
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Nebraska Furniture Mart
CountryShare
United States96.9%
China0.7%
Canada0.5%

See Nebraska Furniture Mart audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Nebraska Furniture Mart have in United States?

Nebraska Furniture Mart has an estimated audience of 3,589,640 people in United States, concentrated in Texas and Kansas.

What is the gender split and age of Nebraska Furniture Mart fans?

69.5% of Nebraska Furniture Mart fans are female, 30.5% are male, with an average age of 45.0 years.

Which brands do Nebraska Furniture Mart fans like most?

Nebraska Furniture Mart fans show strongest brand affinity for The Nut Job (98.68×), HomeSense (15.31×), and DLF Emporio (18.7×) over the country average.

Where do Nebraska Furniture Mart fans live in United States?

Nebraska Furniture Mart fans in United States are most concentrated in Texas (reach 1,151,016), Kansas (reach 394,599), and Missouri (reach 382,260). These three regions account for the largest share of the active audience.

What other brands do Nebraska Furniture Mart fans also like?

Beyond Nebraska Furniture Mart itself, the audience over-indexes on HomeSense (15.31×), DLF Emporio (18.7×), Rooms To Go (7.84×), and Nordstrom rack (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Furniture Mart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.