The Nut Job Audience in United States

The Nut Job has an estimated audience of 256,126 people in United States. 51.0% are female, 49.0% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Honeywell, Nebraska Furniture Mart, Autism Awareness, Diabetes mellitus awareness, KB Home.

The average The Nut Job fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honeywell, Nebraska Furniture Mart, Autism Awareness, with strongest over-indexing on Honeywell (82.58× the country average). Demographically, the The Nut Job audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The Nut Job fans

Demographic split for The Nut Job audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.4
Estimated audience size256,126

Audience persona

The typical The Nut Job fan in United States is balanced, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Honeywell.

Top regions in United States

Top regions ranked by reach for The Nut Job in United States
RegionReachAffinity
California29,9141.06×
Texas26,4381.2×
Florida16,1410.93×
New York10,9140.76×
Illinois8,7041.02×
Ohio8,0641.02×
Georgia7,9251×
Pennsylvania7,8580.91×
North Carolina7,3320.95×
Michigan6,7881.01×
Washington6,5141.27×
Virginia5,2470.84×
Missouri5,2391.27×
Indiana5,1541.1×
Tennessee5,0810.99×
New Jersey5,0520.78×
Arizona4,9410.94×
Oklahoma3,9671.39×
Wisconsin3,9401.02×
Maryland3,7570.85×
Massachusetts3,7420.74×
South Carolina3,7110.96×
Colorado3,6420.9×
Minnesota3,6280.99×
Louisiana3,4521.05×
Alabama3,3000.92×
Kentucky3,2701.02×
Oregon3,0981.06×
Iowa2,5171.19×
Utah2,5161.1×
Nevada2,4881×
Connecticut2,3820.93×
Arkansas2,3271.1×
Kansas2,2711.13×
Mississippi1,9470.92×
West Virginia1,7221.44×
New Mexico1,6131.26×
Idaho1,5291.19×
Nebraska1,3121.02×
Hawaii9030.82×
Maine8900.97×
New Hampshire7730.77×
Rhode Island7540.92×
Montana7161.01×
South Dakota6161.04×
Vermont6061.35×
Delaware5180.73×
Washington, District of Columbia4770.62×
North Dakota4400.84×
Alaska3820.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Nut Job audience
BrandAffinityCategory
Honeywell82.58×Home & Garden
Nebraska Furniture Mart36.5×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
KB Home86.42×Home & Garden
Bette Davis30×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ryobi25.2×Cars & Mobility
Molly Ringwald20×Movies & TV
Income tax13.19×Business & Career
Jason Statham11.26×Movies & TV
Diane Keaton6.27×Movies & TV
Headphones7.04×Technology & Electronics
Klein Tools24.26×Home & Garden
Superman2.58×Movies & TV
Capital One3.75×Business & Career
Google Maps3.64×Internet & Social Media
Adam Sandler6.58×Movies & TV
CarGurus4.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Nut Job audience
TraitClusterScore
ExtroversionTHRILL1.7
Convenience OrientationPREMIUM1.53
IndulgenceJOY1.44
SpiritualityBALANCE1.41
Need for SecurityCONSERVATISM1.4
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for The Nut Job
CountryShare
United States62.3%
United Kingdom6.0%
Australia5.0%

See The Nut Job audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The Nut Job have in United States?

The Nut Job has an estimated audience of 256,126 people in United States, concentrated in California and Texas.

What is the gender split and age of The Nut Job fans?

51.0% of The Nut Job fans are female, 49.0% are male, with an average age of 34.4 years.

Which brands do The Nut Job fans like most?

The Nut Job fans show strongest brand affinity for Honeywell (82.58×), Nebraska Furniture Mart (36.5×), and Autism Awareness (19.03×) over the country average.

Where do The Nut Job fans live in United States?

The Nut Job fans in United States are most concentrated in California (reach 29,914), Texas (reach 26,438), and Florida (reach 16,141). These three regions account for the largest share of the active audience.

What other brands do The Nut Job fans also like?

Beyond The Nut Job itself, the audience over-indexes on Nebraska Furniture Mart (36.5×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and KB Home (86.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nut Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.