Rascasse Audience Intelligence

The Nut Job Audience in United States

A data profile of the people who buy, follow and care about The Nut Job in United States — modelled from more than twelve digital signal sources. The Nut Job has an estimated audience of 253,732 people in United States.

#230among Animation in United States#4677among Movie / TV Show / Series in United States#9359in Movies & TV

The average The Nut Job fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nebraska Furniture Mart, Honeywell, KB Home, with strongest over-indexing on Nebraska Furniture Mart (98.68× the country average).

Demographically, the The Nut Job audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Nut Job fan in United States is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Nebraska Furniture Mart.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nut Job profile in United States.

Audience size
254K
in United States
Gender
51.0%♀
49.0% male
Age
34.4
average years
Country rank
#52461
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Nut Job viewers

51.0% are female, 49.0% are male, average age 34.4.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for The Nut Job audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.4
Estimated audience size253,732
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the The Nut Job audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

59.6%

of the worldwide The Nut Job audience comes from United States.

Worldwide audience distribution share by country for The Nut Job
CountryShare
United States59.6%
United Kingdom5.6%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nut Job audience in United States is strongest.

Fig. 05

Top regions by affinity

The Nut Job fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.28×
02Idaho~2K1.27×
03New Mexico~2K1.25×
04West Virginia~1K1.25×
05Washington~6K1.18×
06Utah~3K1.17×
07Iowa~2K1.17×
08Missouri~5K1.15×
09Arkansas~2K1.15×
10Texas~30K1.14×
11Kansas~2K1.14×
12Louisiana~4K1.10×
13Vermont<1K1.10×
14Indiana~5K1.08×
15Nebraska~1K1.05×
16Montana<1K1.05×
17Kentucky~3K1.04×
18Arizona~5K1.03×
19South Dakota<1K1.03×
20North Dakota<1K1.03×
21Michigan~7K1.02×
22Ohio~8K1.01×
23Oregon~3K1.01×
24Maine<1K1.00×
25Wisconsin~4K0.99×
26Alabama~4K0.99×
27Mississippi~2K0.99×
28Georgia~8K0.98×
29Tennessee~5K0.98×
30California~30K0.97×
31Illinois~8K0.97×
32North Carolina~7K0.96×
33South Carolina~4K0.96×
34Minnesota~3K0.95×
35Nevada~2K0.95×
36Alaska<1K0.95×
37Colorado~4K0.92×
38Rhode Island<1K0.91×
39Florida~20K0.89×
40Pennsylvania~8K0.88×
41Connecticut~2K0.88×
42Hawaii<1K0.88×
43Delaware<1K0.88×
44Maryland~4K0.87×
45New Hampshire<1K0.86×
46Virginia~5K0.84×
47New Jersey~5K0.78×
48Washington, District of Columbia<1K0.76×
49Massachusetts~4K0.74×
50New York~10K0.73×
Fig. 06

Affinity by region

Affinity by region — The Nut Job, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nut Job audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nut Job audience
#·InterestCategoryAffinity×
01KB HomeHome & Garden102.44×
02Nebraska Furniture MartShopping98.68×
03HoneywellHome & Garden80.95×
04Bette DavisMovies & TV36.71×
05Klein ToolsHome & Garden23.11×
06RyobiCars & Mobility22.23×
07Kelly OsbourneMusic & Radio16.34×
08Channing TatumMovies & TV9.64×
09Jason StathamMovies & TV9.08×
10Mark WahlbergMovies & TV7.87×
11HeadphonesTechnology & Electronics6.73×
12Adam SandlerMovies & TV6.65×
13romantic comediesMovies & TV6.62×
14KFCFood & Beverages5.42×
15Internet celebrityInternet & Social Media4.86×
16Britney SpearsMusic & Radio4.04×
17Wendy'sFood & Beverages3.68×
18SubwayFood & Beverages3.28×
19RadioTechnology & Electronics3.19×
20Burger KingFood & Beverages3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nut Job audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nut Job audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.24×
PatriotismCONSERVATISM2.14×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nut Job audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.49×
Healthy LifestyleBALANCE0.69×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nut Job have in United States?

The Nut Job has an estimated audience of 253,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Nut Job viewers?

51.0% of The Nut Job fans are female, 49.0% are male, with an average age of 34.4 years.

03

Which brands do The Nut Job fans like most?

The Nut Job fans show strongest brand affinity for Nebraska Furniture Mart (98.68×), Honeywell (80.95×), and KB Home (102.44×) over the country average.

04

Where do The Nut Job fans live in United States?

The Nut Job fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Nut Job fans also like?

Beyond The Nut Job itself, the audience over-indexes on Honeywell (80.95×), KB Home (102.44×), Kelly Osbourne (16.34×), and Bette Davis (36.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See The Nut Job audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nut Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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