Honeywell Audience in United States

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Honeywell has an estimated audience of 1,643,521 people in United States. 38.3% are female, 61.7% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Thermostat, The Nut Job, t3, Temperature control, Honeywell Aerospace.

The average Honeywell fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thermostat, The Nut Job, t3, with strongest over-indexing on Thermostat (24.87× the country average). Demographically, the Honeywell audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Honeywell fans

Demographic split for Honeywell audience in United States
MetricValue
Female38.3%
Male61.7%
Average age46.1
Estimated audience size1,643,521

Audience persona

The typical Honeywell fan in United States is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Thermostat.

Top regions in United States

Top regions ranked by reach for Honeywell in United States
RegionReachAffinity
California177,5700.98×
Texas174,8821.24×
Florida117,2611.05×
New York106,5341.16×
North Carolina89,7121.81×
Arizona88,8802.65×
Illinois72,9541.33×
Georgia70,3601.39×
Ohio54,8161.08×
Minnesota53,5732.27×
Pennsylvania51,1030.92×
Missouri48,0131.81×
New Jersey46,3791.11×
Virginia44,9221.12×
Michigan36,3460.85×
Massachusetts35,1751.09×
Washington33,6601.02×
Indiana33,4421.11×
South Carolina31,0341.26×
Louisiana28,2731.33×
Colorado28,1691.09×
Kansas24,7811.91×
Tennessee23,7470.72×
Maryland22,7070.8×
Wisconsin19,6930.8×
Alabama17,3900.76×
Connecticut17,3281.05×
Kentucky16,1700.78×
Oregon14,5230.77×
Oklahoma12,2680.67×
Iowa11,8040.87×
Nevada11,3240.71×
Utah10,2410.7×
Nebraska9,4051.14×
New Mexico8,6411.05×
Arkansas8,1260.6×
Mississippi7,0600.52×
Washington, District of Columbia6,4611.31×
Idaho5,4040.66×
New Hampshire5,1840.8×
Rhode Island4,4810.86×
West Virginia3,8970.51×
Maine3,5590.6×
Hawaii3,4380.49×
Delaware3,2380.71×
Montana2,7360.6×
North Dakota2,2140.66×
South Dakota2,1150.56×
Alaska2,0770.59×
Vermont1,6830.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honeywell audience
BrandAffinityCategory
Thermostat24.87×Home & Garden
The Nut Job80.95×Movies & TV
t325.13×Technology & Electronics
Temperature control38.84×Home & Garden
Honeywell Aerospace42.47×Business & Career
The UPS Store3.05×Shopping
Ecobee22.4×Technology & Electronics
Paul Mitchell24.11×Beauty & Wellness
AutoZone2.48×Cars & Mobility
Best Buy2.27×Shopping
Hamilton Beach Brands21.56×Home & Garden
zZounds17.01×Shopping
Micro Center4.06×Shopping
Lowe's1.78×Shopping
MIT Technology Review11.46×Technology & Electronics
Menards2.35×Home & Garden
Smart lock10.13×Technology & Electronics
HVAC2.69×Home & Garden
Dollar General1.74×Shopping
Treadmill4.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honeywell audience
TraitClusterScore
Need for SecurityCONSERVATISM3.72
Early Adopter MentalityPOWER1.94
DIY MentalityTHRILL1.56
Quality AwarenessPREMIUM1.45
Convenience OrientationPREMIUM1.42
Career OrientationPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Honeywell
CountryShare
United States27.0%
India9.9%
China7.8%

See Honeywell audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Honeywell have in United States?

Honeywell has an estimated audience of 1,643,521 people in United States, concentrated in California and Texas.

What is the gender split and age of Honeywell fans?

38.3% of Honeywell fans are female, 61.7% are male, with an average age of 46.1 years.

Which brands do Honeywell fans like most?

Honeywell fans show strongest brand affinity for Thermostat (24.87×), The Nut Job (80.95×), and t3 (25.13×) over the country average.

Where do Honeywell fans live in United States?

Honeywell fans in United States are most concentrated in California (reach 177,570), Texas (reach 174,882), and Florida (reach 117,261). These three regions account for the largest share of the active audience.

What other brands do Honeywell fans also like?

Beyond Honeywell itself, the audience over-indexes on The Nut Job (80.95×), t3 (25.13×), Temperature control (38.84×), and Honeywell Aerospace (42.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honeywell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.