Rascasse Audience Intelligence

Honeywell Target Market in United States

A data profile of the people who buy, follow and care about Honeywell in United States — modelled from more than twelve digital signal sources. Honeywell has an estimated audience of 1,633,124 people in United States.

#1718among Brand in United States#898in Home & Garden

The average Honeywell fan in United States is 46.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thermostat, The Nut Job, t3, with strongest over-indexing on Thermostat (24.87× the country average).

Demographically, the Honeywell audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honeywell fan in United States is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Thermostat.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honeywell profile in United States.

Audience size
1.6M
in United States
Gender
38.3%♀
61.7% male
Age
46.1
average years
Country rank
#16640
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Honeywell

38.3% are female, 61.7% are male, average age 46.1.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Honeywell audience in United States
MetricValue
Female38.3%
Male61.7%
Average age46.1
Estimated audience size1,633,124
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Honeywell audience in United States
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4925%
50+36%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Honeywell audience comes from United States.

Worldwide audience distribution share by country for Honeywell
CountryShare
United States26.7%
India10.0%
China7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honeywell audience in United States is strongest.

Fig. 05

Top regions by affinity

Honeywell customers by region in United States
#RegionReachAffinity×
01Arizona~100K2.95×
02Minnesota~50K2.13×
03Kansas~20K1.92×
04Missouri~50K1.77×
05North Carolina~90K1.76×
06Georgia~80K1.61×
07Washington, District of Columbia~6K1.31×
08Louisiana~30K1.29×
09Texas~200K1.25×
10Illinois~70K1.24×
11South Carolina~30K1.21×
12Ohio~60K1.15×
13Indiana~30K1.12×
14Nebraska~9K1.11×
15New York~100K1.10×
16New Jersey~50K1.09×
17Florida~100K1.07×
18Virginia~40K1.06×
19Colorado~30K1.06×
20Connecticut~20K1.06×
21New Mexico~8K1.02×
22Massachusetts~30K1.01×
23Washington~30K0.96×
24Pennsylvania~50K0.95×
25California~200K0.89×
26Iowa~10K0.88×
27Michigan~40K0.84×
28Rhode Island~4K0.84×
29New Hampshire~5K0.82×
30Maryland~20K0.81×
31Delaware~4K0.78×
32North Dakota~3K0.78×
33Wisconsin~20K0.77×
34Kentucky~20K0.77×
35Alabama~20K0.75×
36Oregon~10K0.75×
37Alaska~3K0.72×
38Vermont~2K0.72×
39Tennessee~20K0.71×
40Nevada~10K0.69×
41Utah~10K0.69×
42South Dakota~3K0.69×
43Idaho~6K0.68×
44Montana~3K0.68×
45Oklahoma~10K0.67×
46Maine~4K0.67×
47Arkansas~9K0.64×
48West Virginia~5K0.60×
49Hawaii~4K0.59×
50Mississippi~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Honeywell, United States
0.58×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honeywell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honeywell audience
#·InterestCategoryAffinity×
01The Nut JobMovies & TV80.95×
02Honeywell AerospaceBusiness & Career42.47×
03Temperature controlHome & Garden38.84×
04t3Technology & Electronics25.13×
05ThermostatHome & Garden24.87×
06Paul MitchellBeauty & Wellness24.11×
07EcobeeTechnology & Electronics22.40×
08Hamilton Beach BrandsHome & Garden21.56×
09zZoundsShopping17.01×
10MIT Technology ReviewTechnology & Electronics11.46×
11Smart lockTechnology & Electronics10.13×
12Groovy (programming language)Technology & Electronics4.87×
13TreadmillSports4.46×
14Micro CenterShopping4.06×
15The UPS StoreShopping3.05×
16HVACHome & Garden2.69×
17AutoZoneCars & Mobility2.48×
18MenardsHome & Garden2.35×
19Best BuyShopping2.27×
20Dollar GeneralShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honeywell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honeywell audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.82×
Early Adopter MentalityPOWER1.69×
Need for SecurityCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honeywell audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.01×
Pet OwnershipJOY1.03×
ExtroversionTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Honeywell's target market in United States?

Honeywell's target market in United States covers an estimated 1,633,124 people, concentrated in Texas and California.

02

What is the gender split and age of Honeywell customers?

38.3% of the Honeywell audience are female, 61.7% are male, with an average age of 46.1 years.

03

Which brands do Honeywell fans like most?

Honeywell fans show strongest brand affinity for Thermostat (24.87×), The Nut Job (80.95×), and t3 (25.13×) over the country average.

04

Where do Honeywell fans live in United States?

Honeywell fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Honeywell fans also like?

Beyond Honeywell itself, the audience over-indexes on The Nut Job (80.95×), t3 (25.13×), Temperature control (38.84×), and Honeywell Aerospace (42.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Honeywell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honeywell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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