Rascasse Audience Intelligence

zZounds Audience in United States

A data profile of the people who buy, follow and care about zZounds in United States — modelled from more than twelve digital signal sources. zZounds has an estimated audience of 879,970 people in United States.

#805among Website / Newspaper / Magazine in United States#403in Shopping

The average zZounds fan in United States is 34.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lindsey Vonn, Society6, United Parcel Service, with strongest over-indexing on Lindsey Vonn (20× the country average).

Demographically, the zZounds audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical zZounds fan in United States is more male, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Lindsey Vonn.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the zZounds profile in United States.

Audience size
880K
in United States
Gender
41.5%♀
58.5% male
Age
34.8
average years
Country rank
#25796
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of zZounds

41.5% are female, 58.5% are male, average age 34.8.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for zZounds audience in United States
MetricValue
Female41.5%
Male58.5%
Average age34.8
Estimated audience size879,970
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the zZounds audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

90.1%

of the worldwide zZounds audience comes from United States.

Worldwide audience distribution share by country for zZounds
CountryShare
United States90.1%
Germany1.5%
Brazil1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the zZounds audience in United States is strongest.

Fig. 05

Top regions by affinity

zZounds fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K2.17×
02Mississippi~10K1.95×
03Kentucky~20K1.75×
04Arkansas~10K1.67×
05Alabama~20K1.54×
06Tennessee~30K1.52×
07Ohio~40K1.36×
08Louisiana~10K1.33×
09Maine~4K1.30×
10South Carolina~20K1.27×
11North Carolina~30K1.25×
12Indiana~20K1.24×
13Georgia~30K1.21×
14Rhode Island~3K1.21×
15Missouri~20K1.20×
16Oklahoma~10K1.17×
17New Hampshire~4K1.15×
18Texas~80K1.12×
19Pennsylvania~30K1.09×
20New Mexico~5K1.07×
21Michigan~20K1.04×
22Florida~60K0.97×
23Delaware~2K0.97×
24Virginia~20K0.92×
25Connecticut~8K0.92×
26Illinois~30K0.91×
27Maryland~10K0.91×
28Vermont~1K0.91×
29Oregon~9K0.87×
30Nebraska~4K0.85×
31Wisconsin~10K0.82×
32Nevada~7K0.80×
33Arizona~10K0.79×
34New York~40K0.78×
35Massachusetts~10K0.77×
36Colorado~10K0.77×
37Kansas~5K0.77×
38New Jersey~20K0.76×
39Alaska~1K0.75×
40Iowa~5K0.72×
41Hawaii~3K0.71×
42Idaho~3K0.70×
43Washington~10K0.69×
44California~60K0.65×
45North Dakota~1K0.65×
46Montana~2K0.64×
47Minnesota~8K0.61×
48South Dakota~1K0.54×
49Utah~4K0.52×
50Washington, District of Columbia~1K0.50×
Fig. 06

Affinity by region

Affinity by region — zZounds, United States
0.50×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the zZounds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for zZounds audience
#·InterestCategoryAffinity×
01Chevrolet BlazerCars & Mobility51.30×
02Society6Shopping28.62×
03American Musical SupplyShopping23.53×
04Lindsey VonnSports20.00×
05FIS Alpine Ski World CupSports20.00×
06Mikaela ShiffrinSports20.00×
07Tackle WarehouseShopping17.03×
08HoneywellHome & Garden17.01×
09Taron EgertonMovies & TV15.54×
10Qatar AirwaysTravel & Leisure12.78×
11NASDAQBusiness & Career5.97×
12United Parcel ServiceBusiness & Career5.74×
13Discount TireShopping4.39×
14LivemusicMusic & Radio3.61×
15TelecommunicationTechnology & Electronics2.94×
16Planet FitnessSports2.63×
17BankingBusiness & Career2.50×
18SmartphonesTechnology & Electronics2.41×
19InsuranceBusiness & Career2.41×
20Home improvementHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the zZounds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by zZounds audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.98×
Need for SecurityCONSERVATISM2.34×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by zZounds audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
ExtroversionTHRILL0.61×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does zZounds have in United States?

zZounds has an estimated audience of 879,970 people in United States, concentrated in Texas and California.

02

What is the gender split and age of zZounds fans?

41.5% of zZounds fans are female, 58.5% are male, with an average age of 34.8 years.

03

Which brands do zZounds fans like most?

zZounds fans show strongest brand affinity for Lindsey Vonn (20×), Society6 (28.62×), and United Parcel Service (5.74×) over the country average.

04

Where do zZounds fans live in United States?

zZounds fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do zZounds fans also like?

Beyond zZounds itself, the audience over-indexes on Society6 (28.62×), United Parcel Service (5.74×), FIS Alpine Ski World Cup (20×), and Taron Egerton (15.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for zZounds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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