zZounds Audience in United States

zZounds has an estimated audience of 873,815 people in United States. 41.5% are female, 58.5% are male, average age 34.8. Top regions: Texas, California, Florida. Top brand affinities: Lindsey Vonn, Livemusic, Autism Awareness, Society6, Diabetes mellitus awareness.

The average zZounds fan in United States is 34.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lindsey Vonn, Livemusic, Autism Awareness, with strongest over-indexing on Lindsey Vonn (20× the country average). Demographically, the zZounds audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Music instrument

Demographics of zZounds fans

Demographic split for zZounds audience in United States
MetricValue
Female41.5%
Male58.5%
Average age34.8
Estimated audience size873,815

Audience persona

The typical zZounds fan in United States is more male, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Lindsey Vonn.

Top regions in United States

Top regions ranked by reach for zZounds in United States
RegionReachAffinity
Texas86,7851.16×
California63,6200.66×
Florida58,3870.99×
New York39,8040.82×
Ohio38,9301.45×
Pennsylvania33,9921.16×
Georgia33,9601.26×
North Carolina33,6671.28×
Tennessee27,9131.59×
Illinois27,3280.94×
Michigan23,3841.02×
Virginia20,3790.96×
Indiana20,3031.27×
Alabama19,1451.57×
Kentucky18,6321.7×
New Jersey17,6130.79×
Missouri17,5821.25×
South Carolina16,9531.29×
Arizona15,1290.85×
Louisiana14,4861.29×
Mississippi14,0801.96×
Massachusetts13,6020.79×
Maryland13,0170.87×
Washington12,2660.7×
Arkansas11,7941.64×
Oklahoma11,3591.17×
Colorado11,2220.81×
Wisconsin9,9890.76×
Oregon9,0500.9×
West Virginia8,9672.2×
Connecticut8,1600.93×
Minnesota7,2900.58×
Nevada6,6420.79×
Kansas5,1330.75×
Iowa5,0870.71×
New Mexico4,7451.08×
Maine4,0981.31×
New Hampshire3,8811.13×
Utah3,8500.49×
Nebraska3,5100.8×
Idaho2,9750.68×
Rhode Island2,9111.05×
Hawaii2,7440.73×
Delaware2,3230.96×
Vermont1,3250.86×
Montana1,3240.55×
Alaska1,1710.63×
Washington, District of Columbia1,1190.43×
North Dakota9260.52×
Wyoming8330.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for zZounds audience
BrandAffinityCategory
Lindsey Vonn20×Sports
Livemusic9.29×Music & Radio
Autism Awareness12.91×Health
Society630.47×Shopping
Diabetes mellitus awareness8.51×Health
FIS Alpine Ski World Cup20×Sports
Taron Egerton19.84×Movies & TV
Singer-songwriter3.94×Music & Radio
Microblogging8.69×Technology & Electronics
Kia Sportage20×Cars & Mobility
Planet Fitness3.58×Sports
Financial Times15.14×News
Income tax9.03×Business & Career
Diaper bag4.59×Kids & Family
Honda HR-V17.57×Cars & Mobility
NASDAQ3.83×Business & Career
Golf Channel3.75×Sports
Tackle Warehouse12.77×Shopping
Pre-school playgroup20×Kids & Family
United Parcel Service2.99×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by zZounds audience
TraitClusterScore
IndulgenceJOY2.34
Need for SecurityCONSERVATISM1.78
Pet OwnershipJOY1.43
Design AffinityPREMIUM1.34
TraditionCONSERVATISM1.27
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for zZounds
CountryShare
United States91.4%
Brazil1.0%
India0.9%

See zZounds audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does zZounds have in United States?

zZounds has an estimated audience of 873,815 people in United States, concentrated in Texas and California.

What is the gender split and age of zZounds fans?

41.5% of zZounds fans are female, 58.5% are male, with an average age of 34.8 years.

Which brands do zZounds fans like most?

zZounds fans show strongest brand affinity for Lindsey Vonn (20×), Livemusic (9.29×), and Autism Awareness (12.91×) over the country average.

Where do zZounds fans live in United States?

zZounds fans in United States are most concentrated in Texas (reach 86,785), California (reach 63,620), and Florida (reach 58,387). These three regions account for the largest share of the active audience.

What other brands do zZounds fans also like?

Beyond zZounds itself, the audience over-indexes on Livemusic (9.29×), Autism Awareness (12.91×), Society6 (30.47×), and Diabetes mellitus awareness (8.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for zZounds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.