Rascasse Audience Intelligence

MIT Technology Review Audience in United States

A data profile of the people who buy, follow and care about MIT Technology Review in United States — modelled from more than twelve digital signal sources. MIT Technology Review has an estimated audience of 1,685,966 people in United States.

#503among Website / Newspaper / Magazine in United States#567in Technology & Electronics

The average MIT Technology Review fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Massachusetts.

Top brand affinities include Google Drive, Eurostar, Dropbox (service), with strongest over-indexing on Google Drive (61.83× the country average).

Demographically, the MIT Technology Review audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MIT Technology Review fan in United States is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MIT Technology Review profile in United States.

Audience size
1.7M
in United States
Gender
50.2%♀
49.8% male
Age
43.6
average years
Country rank
#16255
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MIT Technology Review

50.2% are female, 49.8% are male, average age 43.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for MIT Technology Review audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.6
Estimated audience size1,685,966
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the MIT Technology Review audience in United States
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

48.9%

of the worldwide MIT Technology Review audience comes from United States.

Worldwide audience distribution share by country for MIT Technology Review
CountryShare
United States48.9%
Japan9.3%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MIT Technology Review audience in United States is strongest.

Fig. 05

Top regions by affinity

MIT Technology Review fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K4.54×
02Washington, District of Columbia~20K4.20×
03New York~200K2.00×
04California~300K1.79×
05Washington~50K1.61×
06Virginia~60K1.41×
07New Jersey~60K1.37×
08Connecticut~20K1.32×
09Maryland~40K1.27×
10Oregon~20K1.20×
11New Hampshire~8K1.15×
12Vermont~3K1.15×
13Illinois~60K1.14×
14Rhode Island~6K1.09×
15Colorado~30K1.08×
16Maine~7K1.08×
17Pennsylvania~60K0.97×
18Alaska~3K0.96×
19North Carolina~50K0.94×
20North Dakota~3K0.94×
21South Dakota~4K0.93×
22Utah~10K0.91×
23Montana~4K0.91×
24Delaware~4K0.91×
25Hawaii~7K0.90×
26New Mexico~8K0.89×
27West Virginia~7K0.87×
28Idaho~7K0.86×
29Texas~100K0.85×
30Mississippi~10K0.85×
31Nebraska~7K0.84×
32Georgia~40K0.82×
33Arkansas~10K0.82×
34Minnesota~20K0.81×
35Nevada~10K0.81×
36Kansas~10K0.81×
37Michigan~40K0.80×
38Iowa~10K0.79×
39Oklahoma~10K0.77×
40Indiana~20K0.76×
41Missouri~20K0.76×
42Wisconsin~20K0.76×
43Louisiana~20K0.75×
44Kentucky~20K0.75×
45Arizona~30K0.74×
46Alabama~20K0.73×
47Tennessee~20K0.72×
48South Carolina~20K0.72×
49Florida~80K0.71×
50Ohio~40K0.68×
Fig. 06

Affinity by region

Affinity by region — MIT Technology Review, United States
0.68×1.00×4.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MIT Technology Review audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MIT Technology Review audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics141.05×
02EurostarCars & Mobility135.52×
03LibreOfficeTechnology & Electronics62.59×
04Google DriveTechnology & Electronics61.83×
05Bordeaux wineFood & Beverages42.95×
06A Million Ways to Die in the WestMovies & TV38.47×
07AngelListBusiness & Career33.34×
08LiveScienceBusiness & Career33.18×
09Dropbox (service)Technology & Electronics24.57×
10American Museum of Natural HistoryArts & Culture21.58×
11Key FoodShopping20.74×
12WordPressTechnology & Electronics16.59×
13Sustainable energyHome & Garden11.90×
14Business schoolBusiness & Career9.16×
15Casino gamesGames8.54×
16Renewable energyBusiness & Career8.48×
17LinkedInInternet & Social Media7.33×
18InnovationBusiness & Career6.58×
19NASDAQBusiness & Career5.73×
20The UPS StoreShopping4.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MIT Technology Review audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MIT Technology Review audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.90×
SustainabilityBALANCE3.30×
Family OrientationCONSERVATISM2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MIT Technology Review audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MIT Technology Review have in United States?

MIT Technology Review has an estimated audience of 1,685,966 people in United States, concentrated in California and New York.

02

What is the gender split and age of MIT Technology Review fans?

50.2% of MIT Technology Review fans are female, 49.8% are male, with an average age of 43.6 years.

03

Which brands do MIT Technology Review fans like most?

MIT Technology Review fans show strongest brand affinity for Google Drive (61.83×), Eurostar (135.52×), and Dropbox (service) (24.57×) over the country average.

04

Where do MIT Technology Review fans live in United States?

MIT Technology Review fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Massachusetts (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MIT Technology Review fans also like?

Beyond MIT Technology Review itself, the audience over-indexes on Eurostar (135.52×), Dropbox (service) (24.57×), Sustainable energy (11.9×), and Bordeaux wine (42.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See MIT Technology Review audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MIT Technology Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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