MIT Technology Review Audience in United States

MIT Technology Review logo

MIT Technology Review has an estimated audience of 1,685,530 people in United States. 50.2% are female, 49.8% are male, average age 43.6. Top regions: California, New York, Massachusetts. Top brand affinities: Lulu 黃路梓茵, Mount Kilimanjaro, The Devil's Rejects, Morphine (band), Alaska.

The average MIT Technology Review fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Lulu 黃路梓茵, Mount Kilimanjaro, The Devil's Rejects, with strongest over-indexing on Lulu 黃路梓茵 (48.05× the country average). Demographically, the MIT Technology Review audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of MIT Technology Review fans

Demographic split for MIT Technology Review audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.6
Estimated audience size1,685,530

Audience persona

The typical MIT Technology Review fan in United States is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for MIT Technology Review in United States
RegionReachAffinity
California358,4631.93×
New York207,1142.2×
Massachusetts164,9984.97×
Texas120,0760.83×
Florida75,9800.67×
Illinois67,9431.21×
Virginia62,1821.51×
Washington59,6181.76×
New Jersey58,7561.37×
Pennsylvania57,9871.02×
North Carolina51,2671.01×
Georgia40,8730.79×
Maryland38,7991.34×
Michigan33,5660.76×
Colorado29,3971.11×
Ohio29,2870.56×
Oregon27,7461.44×
Washington, District of Columbia25,8355.1×
Connecticut25,0351.48×
Arizona21,3130.62×
Indiana19,9730.65×
Tennessee17,8510.53×
Minnesota17,7280.73×
Missouri15,9180.59×
Wisconsin14,8810.59×
Utah12,7290.84×
South Carolina11,7450.46×
Nevada10,9900.67×
Louisiana9,2160.42×
New Hampshire8,1641.23×
Kentucky7,6970.36×
Alabama7,4500.32×
Rhode Island6,2711.17×
Kansas6,2400.47×
Maine6,0881.01×
Iowa5,7260.41×
New Mexico5,6030.66×
Hawaii5,3640.74×
Oklahoma5,2140.28×
Arkansas4,3620.31×
Vermont4,2291.43×
Idaho3,9510.47×
Mississippi3,5460.26×
Nebraska3,2700.39×
West Virginia3,1530.4×
Alaska2,6970.75×
Delaware2,5670.55×
Montana2,3510.5×
South Dakota2,3200.6×
North Dakota2,2590.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MIT Technology Review audience
BrandAffinityCategory
Lulu 黃路梓茵48.05×Movies & TV
Mount Kilimanjaro156.36×Travel & Leisure
The Devil's Rejects63.56×Movies & TV
Morphine (band)23.4×Music & Radio
Alaska3.35×Travel & Leisure
Atkins diet9.92×Health
Business English9.94×Business & Career
Hoonigan11.82×Cars & Mobility
Albany County, New York14.68×Travel & Leisure
Lindy Hop12.43×Music & Radio
Home construction1.72×Home & Garden
Wikia3.89×Internet & Social Media
Israel2.29×Travel & Leisure
Natural rubber2.23×Cars & Mobility
Hypertext6.12×Technology & Electronics
edureka34.89×Business & Career
Jesse Plemons3.19×Movies & TV
Nebraska Cornhuskers7.78×Sports
Sailor4.43×Travel & Leisure
Urban horticulture3.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MIT Technology Review audience
TraitClusterScore
Early Adopter MentalityPOWER4.08
LGBTQ+ IdentityOPEN2.54
Luxury OrientationPREMIUM2.45
Risk AppetiteTHRILL2.08
SustainabilityBALANCE1.96
Family OrientationCONSERVATISM1.79

Worldwide distribution

Worldwide audience distribution share by country for MIT Technology Review
CountryShare
United States49.0%
Japan9.3%
United Kingdom8.3%

See MIT Technology Review audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MIT Technology Review have in United States?

MIT Technology Review has an estimated audience of 1,685,530 people in United States, concentrated in California and New York.

What is the gender split and age of MIT Technology Review fans?

50.2% of MIT Technology Review fans are female, 49.8% are male, with an average age of 43.6 years.

Which brands do MIT Technology Review fans like most?

MIT Technology Review fans show strongest brand affinity for Lulu 黃路梓茵 (48.05×), Mount Kilimanjaro (156.36×), and The Devil's Rejects (63.56×) over the country average.

Where do MIT Technology Review fans live in United States?

MIT Technology Review fans in United States are most concentrated in California (reach 358,463), New York (reach 207,114), and Massachusetts (reach 164,998). These three regions account for the largest share of the active audience.

What other brands do MIT Technology Review fans also like?

Beyond MIT Technology Review itself, the audience over-indexes on Mount Kilimanjaro (156.36×), The Devil's Rejects (63.56×), Morphine (band) (23.4×), and Alaska (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MIT Technology Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.