MIT Technology Review Audience in United States

MIT Technology Review has an estimated audience of 1,685,530 people in United States. 50.2% are female, 49.8% are male, average age 43.6. Top regions: California, New York, Massachusetts. Top brand affinities: Google Drive, Eurostar, Sharp Aquos, Autism Awareness, Diabetes mellitus awareness.

The average MIT Technology Review fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Google Drive, Eurostar, Sharp Aquos, with strongest over-indexing on Google Drive (58.16× the country average). Demographically, the MIT Technology Review audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of MIT Technology Review fans

Demographic split for MIT Technology Review audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.6
Estimated audience size1,685,530

Audience persona

The typical MIT Technology Review fan in United States is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for MIT Technology Review in United States
RegionReachAffinity
California358,4631.93×
New York207,1142.2×
Massachusetts164,9984.97×
Texas120,0760.83×
Florida75,9800.67×
Illinois67,9431.21×
Virginia62,1821.51×
Washington59,6181.76×
New Jersey58,7561.37×
Pennsylvania57,9871.02×
North Carolina51,2671.01×
Georgia40,8730.79×
Maryland38,7991.34×
Michigan33,5660.76×
Colorado29,3971.11×
Ohio29,2870.56×
Oregon27,7461.44×
Washington, District of Columbia25,8355.1×
Connecticut25,0351.48×
Arizona21,3130.62×
Indiana19,9730.65×
Tennessee17,8510.53×
Minnesota17,7280.73×
Missouri15,9180.59×
Wisconsin14,8810.59×
Utah12,7290.84×
South Carolina11,7450.46×
Nevada10,9900.67×
Louisiana9,2160.42×
New Hampshire8,1641.23×
Kentucky7,6970.36×
Alabama7,4500.32×
Rhode Island6,2711.17×
Kansas6,2400.47×
Maine6,0881.01×
Iowa5,7260.41×
New Mexico5,6030.66×
Hawaii5,3640.74×
Oklahoma5,2140.28×
Arkansas4,3620.31×
Vermont4,2291.43×
Idaho3,9510.47×
Mississippi3,5460.26×
Nebraska3,2700.39×
West Virginia3,1530.4×
Alaska2,6970.75×
Delaware2,5670.55×
Montana2,3510.5×
South Dakota2,3200.6×
North Dakota2,2590.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MIT Technology Review audience
BrandAffinityCategory
Google Drive58.16×Technology & Electronics
Eurostar156.36×Cars & Mobility
Sharp Aquos201.92×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Bordeaux wine43.92×Food & Beverages
Dropbox (service)17.81×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Paperless Post28.59×Shopping
The UPS Store5.29×Shopping
Income tax13.19×Business & Career
LibreOffice48.05×Technology & Electronics
Key Food18.71×Shopping
Casino games8.1×Games
Holly Willoughby63.56×Movies & TV
Bachelor of Business Administration34.89×Business & Career
WordPress15.14×Technology & Electronics
Whole grain13.01×Food & Beverages
Product Hunt40.23×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MIT Technology Review audience
TraitClusterScore
Early Adopter MentalityPOWER4.08
LGBTQ+ IdentityOPEN2.54
Luxury OrientationPREMIUM2.45
Risk AppetiteTHRILL2.08
SustainabilityBALANCE1.96
Family OrientationCONSERVATISM1.79

Worldwide distribution

Worldwide audience distribution share by country for MIT Technology Review
CountryShare
United States49.0%
Japan9.3%
United Kingdom8.3%

See MIT Technology Review audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MIT Technology Review have in United States?

MIT Technology Review has an estimated audience of 1,685,530 people in United States, concentrated in California and New York.

What is the gender split and age of MIT Technology Review fans?

50.2% of MIT Technology Review fans are female, 49.8% are male, with an average age of 43.6 years.

Which brands do MIT Technology Review fans like most?

MIT Technology Review fans show strongest brand affinity for Google Drive (58.16×), Eurostar (156.36×), and Sharp Aquos (201.92×) over the country average.

Where do MIT Technology Review fans live in United States?

MIT Technology Review fans in United States are most concentrated in California (reach 358,463), New York (reach 207,114), and Massachusetts (reach 164,998). These three regions account for the largest share of the active audience.

What other brands do MIT Technology Review fans also like?

Beyond MIT Technology Review itself, the audience over-indexes on Eurostar (156.36×), Sharp Aquos (201.92×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MIT Technology Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.