Rascasse Audience Intelligence

Hamilton Beach Brands Target Market in United States

A data profile of the people who buy, follow and care about Hamilton Beach Brands in United States — modelled from more than twelve digital signal sources. Hamilton Beach Brands has an estimated audience of 608,512 people in United States.

#3362among Brand in United States#1375in Home & Garden

The average Hamilton Beach Brands fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kitchenware, Estonia, Mary Elizabeth Winstead, with strongest over-indexing on Kitchenware (15.33× the country average).

Demographically, the Hamilton Beach Brands audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamilton Beach Brands fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamilton Beach Brands profile in United States.

Audience size
609K
in United States
Gender
58.7%♀
41.3% male
Age
40.5
average years
Country rank
#32530
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hamilton Beach Brands

58.7% are female, 41.3% are male, average age 40.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Hamilton Beach Brands audience in United States
MetricValue
Female58.7%
Male41.3%
Average age40.5
Estimated audience size608,512
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Hamilton Beach Brands audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Hamilton Beach Brands audience comes from United States.

Worldwide audience distribution share by country for Hamilton Beach Brands
CountryShare
United States56.4%
Canada10.0%
Mexico8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamilton Beach Brands audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamilton Beach Brands customers by region in United States
#RegionReachAffinity×
01Mississippi~10K2.81×
02Virginia~30K2.06×
03Maine~4K1.85×
04New York~50K1.56×
05Tennessee~20K1.48×
06Arkansas~6K1.18×
07Massachusetts~10K1.14×
08California~70K1.09×
09North Carolina~20K1.09×
10New Jersey~20K1.08×
11Connecticut~6K1.04×
12Michigan~20K0.99×
13Wisconsin~9K0.99×
14New Hampshire~2K0.98×
15South Carolina~9K0.97×
16Vermont~1K0.96×
17Kansas~5K0.95×
18Texas~50K0.94×
19Pennsylvania~20K0.94×
20Florida~40K0.93×
21Ohio~20K0.93×
22Maryland~10K0.93×
23Rhode Island~2K0.93×
24Delaware~2K0.93×
25North Dakota~1K0.93×
26Minnesota~8K0.92×
27Iowa~5K0.92×
28Montana~2K0.92×
29South Dakota~1K0.92×
30Illinois~20K0.91×
31Indiana~10K0.91×
32Oklahoma~6K0.91×
33New Mexico~3K0.91×
34Idaho~3K0.91×
35West Virginia~3K0.90×
36Alaska~1K0.90×
37Oregon~6K0.89×
38Nebraska~3K0.89×
39Washington~10K0.88×
40Missouri~9K0.88×
41Louisiana~7K0.88×
42Kentucky~7K0.88×
43Georgia~20K0.85×
44Arizona~10K0.85×
45Hawaii~2K0.85×
46Colorado~8K0.84×
47Alabama~7K0.84×
48Nevada~5K0.84×
49Utah~5K0.84×
50Washington, District of Columbia~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Hamilton Beach Brands, United States
0.84×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamilton Beach Brands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamilton Beach Brands audience
#·InterestCategoryAffinity×
01EstoniaTravel & Leisure60.34×
02Mary Elizabeth WinsteadMovies & TV36.77×
03VitamixHome & Garden25.17×
04CuisinartHome & Garden24.50×
05HoneywellHome & Garden21.56×
06KitchenwareHome & Garden15.33×
07Gerard ButlerMovies & TV13.14×
08QVCMovies & TV8.93×
09LotteryGames7.41×
10FedExBusiness & Career6.90×
11Weather forecastingHome & Garden6.32×
12Sustainable energyHome & Garden5.97×
13Renewable energyBusiness & Career5.64×
14Discount storesShopping5.00×
15Dollar TreeShopping4.41×
16Pizza HutFood & Beverages3.82×
17Mortgage loansBusiness & Career3.64×
18SubwayFood & Beverages3.43×
19Home AppliancesHome & Garden3.23×
20PinterestInternet & Social Media2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamilton Beach Brands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamilton Beach Brands audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.04×
Family OrientationCONSERVATISM3.01×
Convenience OrientationPREMIUM2.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamilton Beach Brands audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
MindfulnessBALANCE0.83×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hamilton Beach Brands's target market in United States?

Hamilton Beach Brands's target market in United States covers an estimated 608,512 people, concentrated in California and New York.

02

What is the gender split and age of Hamilton Beach Brands customers?

58.7% of the Hamilton Beach Brands audience are female, 41.3% are male, with an average age of 40.5 years.

03

Which brands do Hamilton Beach Brands fans like most?

Hamilton Beach Brands fans show strongest brand affinity for Kitchenware (15.33×), Estonia (60.34×), and Mary Elizabeth Winstead (36.77×) over the country average.

04

Where do Hamilton Beach Brands fans live in United States?

Hamilton Beach Brands fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hamilton Beach Brands fans also like?

Beyond Hamilton Beach Brands itself, the audience over-indexes on Estonia (60.34×), Mary Elizabeth Winstead (36.77×), FedEx (6.9×), and QVC (8.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hamilton Beach Brands audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton Beach Brands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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