Hamilton Beach Brands Audience in United States
Hamilton Beach Brands has an estimated audience of 609,924 people in United States. 58.7% are female, 41.3% are male, average age 40.5. Top brand affinities: Regional styles of Mexican music, Hoonigan, Kansas, Cherish (group), Historic site.
Top brand affinities include Regional styles of Mexican music, Hoonigan, Kansas, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Hamilton Beach Brands audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Family Orientation.
Category: Home & Garden · Type: Brand
Demographics of Hamilton Beach Brands fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.5 |
| Estimated audience size | 609,924 |
Audience persona
The typical Hamilton Beach Brands fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 20× | Music & Radio |
| Hoonigan | 22.52× | Cars & Mobility |
| Kansas | 5.6× | Travel & Leisure |
| Cherish (group) | 18.52× | Music & Radio |
| Historic site | 4× | Arts & Culture |
| Pillow | 2.02× | Home & Garden |
| Product design | 1.79× | Business & Career |
| Mothercare | 2.94× | Kids & Family |
| Vocal harmony | 3.97× | Music & Radio |
| Women's empowerment | 3.2× | Politics & Society |
| Natural rubber | 1.56× | Cars & Mobility |
| Jingoism | 1.52× | Politics & Society |
| Goop | 3.68× | Internet & Social Media |
| Governor of Michigan | 4.57× | Politics & Society |
| headspace | 5.62× | Health |
| Grinch | 2.4× | Movies & TV |
| Fairy godmother | 4.34× | Literature |
| Mathcore | 4.47× | Music & Radio |
| Layne Staley | 3.51× | Music & Radio |
| Cachorro | 2.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.92 |
| Family Orientation | CONSERVATISM | 2.03 |
| Pet Ownership | JOY | 1.83 |
| Design Affinity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.66 |
| Price Sensitivity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.6% |
| Canada | 10.1% |
| Mexico | 8.4% |
See Hamilton Beach Brands audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hamilton Beach Brands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.