Rascasse Audience Intelligence

Estonia Audience in United States

A data profile of the people who buy, follow and care about Estonia in United States — modelled from more than twelve digital signal sources. Estonia has an estimated audience of 1,252,557 people in United States.

#143among Country in United States#1731among POI in United States#1522in Travel & Leisure

The average Estonia fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BoA, Park Bo-gum, Kim Soo-hyun, with strongest over-indexing on BoA (271.28× the country average).

Demographically, the Estonia audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Estonia fan in United States is more male, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for BoA.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Estonia profile in United States.

Audience size
1.3M
in United States
Gender
39.7%♀
60.3% male
Age
43.7
average years
Country rank
#20235
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Estonia fans

39.7% are female, 60.3% are male, average age 43.7.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Estonia audience in United States
MetricValue
Female39.7%
Male60.3%
Average age43.7
Estimated audience size1,252,557
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Estonia audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3917%
40-4923%
50+32%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Estonia audience comes from United States.

Worldwide audience distribution share by country for Estonia
CountryShare
United States8.5%
Germany5.7%
Finland4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Estonia audience in United States is strongest.

Fig. 05

Top regions by affinity

Estonia fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.31×
02Washington, District of Columbia~5K1.25×
03Vermont~3K1.23×
04Washington~30K1.22×
05Oregon~20K1.17×
06Montana~4K1.17×
07New Hampshire~6K1.16×
08Maine~5K1.16×
09Utah~10K1.14×
10Virginia~30K1.13×
11Massachusetts~30K1.13×
12Colorado~20K1.12×
13Minnesota~20K1.10×
14Idaho~7K1.07×
15North Dakota~3K1.06×
16New York~70K1.05×
17Connecticut~10K1.05×
18California~100K1.03×
19Rhode Island~4K1.02×
20Kansas~10K1.01×
21Iowa~10K1.00×
22Illinois~40K0.99×
23Maryland~20K0.99×
24North Carolina~40K0.98×
25Kentucky~20K0.98×
26Florida~80K0.97×
27Pennsylvania~40K0.97×
28New Jersey~30K0.97×
29Wisconsin~20K0.97×
30Oklahoma~10K0.97×
31Texas~100K0.96×
32Hawaii~5K0.96×
33Missouri~20K0.95×
34Nebraska~6K0.95×
35Arizona~20K0.94×
36Ohio~40K0.92×
37Michigan~30K0.92×
38Indiana~20K0.92×
39South Dakota~3K0.91×
40Georgia~30K0.90×
41Tennessee~20K0.89×
42South Carolina~20K0.88×
43Nevada~10K0.88×
44West Virginia~5K0.88×
45Arkansas~9K0.85×
46Delaware~3K0.85×
47New Mexico~5K0.84×
48Louisiana~10K0.79×
49Alabama~10K0.75×
50Mississippi~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Estonia, United States
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Estonia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Estonia audience
#·InterestCategoryAffinity×
01Tallinn, EstoniaTravel & Leisure332.85×
02BoAMusic & Radio271.28×
03Club SocialGames267.97×
04Tower HeistMovies & TV252.13×
05Park Bo-gumMovies & TV210.25×
06Kim Soo-hyunMovies & TV159.32×
07TVXQMusic & Radio112.31×
08Sister ActMovies & TV108.06×
09LatviaTravel & Leisure85.71×
10Hamilton Beach BrandsHome & Garden60.34×
11Mary Elizabeth WinsteadMovies & TV58.94×
12Beethoven (film)Movies & TV50.59×
13byu basketballSports34.07×
14Jewel (singer)Music & Radio22.28×
15Alexandra DaddarioMovies & TV20.00×
16Gerard ButlerMovies & TV17.76×
17Ed HarrisMovies & TV16.01×
18Obsessed (2009 film)Movies & TV12.00×
19Madea's Class ReunionMovies & TV9.10×
20JesusPolitics & Society5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Estonia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Estonia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.83×
Luxury OrientationPREMIUM1.79×
MindfulnessBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Estonia audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
ExtroversionTHRILL0.85×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Estonia have in United States?

Estonia has an estimated audience of 1,252,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Estonia fans?

39.7% of Estonia fans are female, 60.3% are male, with an average age of 43.7 years.

03

Which brands do Estonia fans like most?

Estonia fans show strongest brand affinity for BoA (271.28×), Park Bo-gum (210.25×), and Kim Soo-hyun (159.32×) over the country average.

04

Where do Estonia fans live in United States?

Estonia fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Estonia fans also like?

Beyond Estonia itself, the audience over-indexes on Park Bo-gum (210.25×), Kim Soo-hyun (159.32×), Tower Heist (252.13×), and Latvia (85.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Estonia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Estonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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