Estonia Audience in United States
Estonia has an estimated audience of 1,252,557 people in United States. 39.7% are female, 60.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: BoA, Park Bo-gum, Kim Soo-hyun, Tower Heist, Latvia.
The average Estonia fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BoA, Park Bo-gum, Kim Soo-hyun, with strongest over-indexing on BoA (271.28× the country average). Demographically, the Estonia audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Estonia fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 43.7 |
| Estimated audience size | 1,252,557 |
Audience persona
The typical Estonia fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for BoA.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 153,112 | 1.11× |
| Texas | 105,784 | 0.98× |
| Florida | 88,094 | 1.04× |
| New York | 78,146 | 1.12× |
| Illinois | 44,140 | 1.06× |
| Pennsylvania | 40,441 | 0.96× |
| North Carolina | 37,544 | 1× |
| Ohio | 36,786 | 0.95× |
| Georgia | 36,737 | 0.95× |
| Virginia | 34,411 | 1.13× |
| New Jersey | 32,601 | 1.02× |
| Washington | 31,615 | 1.26× |
| Michigan | 30,885 | 0.94× |
| Massachusetts | 28,936 | 1.17× |
| Arizona | 25,008 | 0.98× |
| Colorado | 23,774 | 1.2× |
| Tennessee | 23,013 | 0.92× |
| Maryland | 21,634 | 1× |
| Indiana | 20,734 | 0.91× |
| Missouri | 19,763 | 0.98× |
| Minnesota | 19,133 | 1.07× |
| Wisconsin | 17,712 | 0.94× |
| Oregon | 17,398 | 1.21× |
| Kentucky | 16,698 | 1.06× |
| South Carolina | 16,240 | 0.86× |
| Connecticut | 13,464 | 1.07× |
| Louisiana | 13,230 | 0.82× |
| Oklahoma | 12,803 | 0.92× |
| Alabama | 12,670 | 0.72× |
| Utah | 12,287 | 1.1× |
| Nevada | 11,150 | 0.92× |
| Iowa | 10,305 | 1× |
| Kansas | 9,764 | 0.99× |
| Arkansas | 8,122 | 0.79× |
| Mississippi | 7,061 | 0.68× |
| Idaho | 6,752 | 1.07× |
| Nebraska | 5,847 | 0.93× |
| New Hampshire | 5,713 | 1.16× |
| New Mexico | 5,081 | 0.81× |
| Hawaii | 4,980 | 0.93× |
| Maine | 4,959 | 1.11× |
| Washington, District of Columbia | 4,922 | 1.31× |
| West Virginia | 4,825 | 0.83× |
| Montana | 4,018 | 1.16× |
| Rhode Island | 3,966 | 0.99× |
| Alaska | 3,271 | 1.22× |
| Delaware | 2,773 | 0.8× |
| Vermont | 2,648 | 1.2× |
| South Dakota | 2,454 | 0.85× |
| North Dakota | 2,424 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BoA | 271.28× | Music & Radio |
| Park Bo-gum | 210.25× | Movies & TV |
| Kim Soo-hyun | 159.32× | Movies & TV |
| Tower Heist | 252.13× | Movies & TV |
| Latvia | 85.71× | Travel & Leisure |
| Mary Elizabeth Winstead | 58.94× | Movies & TV |
| Sister Act | 108.06× | Movies & TV |
| Tallinn, Estonia | 332.85× | Travel & Leisure |
| Beethoven (film) | 50.59× | Movies & TV |
| byu basketball | 34.07× | Sports |
| Alexandra Daddario | 20× | Movies & TV |
| Club Social | 267.97× | Games |
| Hamilton Beach Brands | 60.34× | Home & Garden |
| TVXQ | 112.31× | Music & Radio |
| Gerard Butler | 17.76× | Movies & TV |
| Jesus | 5.63× | Politics & Society |
| F(x) (band) | 20× | Music & Radio |
| Jewel (singer) | 22.28× | Music & Radio |
| Lithuania | 27.32× | Travel & Leisure |
| Candice Patton | 57.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.28 |
| Risk Appetite | THRILL | 1.44 |
| Travelling | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
| Early Adopter Mentality | POWER | 1.18 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.5% |
| Germany | 5.7% |
| Finland | 4.6% |
See Estonia audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Estonia have in United States?
Estonia has an estimated audience of 1,252,557 people in United States, concentrated in California and Texas.
What is the gender split and age of Estonia fans?
39.7% of Estonia fans are female, 60.3% are male, with an average age of 43.7 years.
Which brands do Estonia fans like most?
Estonia fans show strongest brand affinity for BoA (271.28×), Park Bo-gum (210.25×), and Kim Soo-hyun (159.32×) over the country average.
Where do Estonia fans live in United States?
Estonia fans in United States are most concentrated in California (reach 153,112), Texas (reach 105,784), and Florida (reach 88,094). These three regions account for the largest share of the active audience.
What other brands do Estonia fans also like?
Beyond Estonia itself, the audience over-indexes on Park Bo-gum (210.25×), Kim Soo-hyun (159.32×), Tower Heist (252.13×), and Latvia (85.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Estonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.