Latvia Audience in United States
Latvia has an estimated audience of 1,585,954 people in United States. 40.1% are female, 59.9% are male, average age 42.4. Top regions: California, Texas, Florida.
The average Latvia fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Latvia audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Latvia fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 42.4 |
| Estimated audience size | 1,585,954 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 198,870 | 1.14× |
| Texas | 133,755 | 0.98× |
| Florida | 113,291 | 1.06× |
| New York | 103,482 | 1.17× |
| Illinois | 52,972 | 1× |
| Pennsylvania | 51,416 | 0.96× |
| Georgia | 48,344 | 0.99× |
| North Carolina | 47,306 | 0.99× |
| Massachusetts | 46,671 | 1.49× |
| Virginia | 45,642 | 1.18× |
| Washington | 44,420 | 1.4× |
| Ohio | 42,355 | 0.87× |
| New Jersey | 42,030 | 1.04× |
| Michigan | 40,837 | 0.98× |
| Maryland | 29,354 | 1.08× |
| Colorado | 28,395 | 1.14× |
| Arizona | 27,954 | 0.86× |
| Tennessee | 27,836 | 0.87× |
| Indiana | 26,105 | 0.9× |
| Minnesota | 25,009 | 1.1× |
| Oregon | 23,019 | 1.27× |
| Missouri | 22,694 | 0.89× |
| Wisconsin | 21,488 | 0.9× |
| South Carolina | 20,464 | 0.86× |
| Connecticut | 17,655 | 1.11× |
| Kentucky | 16,591 | 0.83× |
| Alabama | 15,725 | 0.71× |
| Oklahoma | 15,243 | 0.87× |
| Utah | 14,934 | 1.05× |
| Louisiana | 14,880 | 0.73× |
| Nevada | 13,349 | 0.87× |
| Iowa | 11,588 | 0.89× |
| Kansas | 11,549 | 0.92× |
| Arkansas | 10,905 | 0.83× |
| Mississippi | 8,893 | 0.68× |
| New Hampshire | 7,919 | 1.27× |
| Idaho | 7,746 | 0.97× |
| Nebraska | 7,306 | 0.92× |
| Maine | 7,271 | 1.28× |
| New Mexico | 7,259 | 0.91× |
| Washington, District of Columbia | 7,177 | 1.51× |
| Hawaii | 6,820 | 1× |
| Rhode Island | 5,523 | 1.09× |
| West Virginia | 5,495 | 0.74× |
| Montana | 4,568 | 1.04× |
| Alaska | 3,797 | 1.12× |
| Delaware | 3,686 | 0.84× |
| South Dakota | 3,343 | 0.91× |
| Vermont | 3,012 | 1.08× |
| North Dakota | 2,744 | 0.84× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 18.45 |
| Risk Appetite | THRILL | 2.95 |
| Spirituality | BALANCE | 1.63 |
| Pet Ownership | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Germany | 6.2% |
| Latvia | 5.4% |
See Latvia audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for Latvia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.