Rascasse Audience Intelligence

Tower Heist Audience in United States

A data profile of the people who buy, follow and care about Tower Heist in United States — modelled from more than twelve digital signal sources. Tower Heist has an estimated audience of 347,439 people in United States.

#3984among Movie / TV Show / Series in United States#8167in Movies & TV

The average Tower Heist fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Estonia, Mary Elizabeth Winstead, Gerard Butler, with strongest over-indexing on Estonia (252.13× the country average).

Demographically, the Tower Heist audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tower Heist fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Estonia.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tower Heist profile in United States.

Audience size
347K
in United States
Gender
36.5%♀
63.5% male
Age
33.0
average years
Country rank
#44795
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tower Heist viewers

36.5% are female, 63.5% are male, average age 33.0.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Tower Heist audience in United States
MetricValue
Female36.5%
Male63.5%
Average age33.0
Estimated audience size347,439
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Tower Heist audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3915%
40-4915%
50+12%
Fig. 04

Worldwide distribution

49.3%

of the worldwide Tower Heist audience comes from United States.

Worldwide audience distribution share by country for Tower Heist
CountryShare
United States49.3%
United Kingdom6.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tower Heist audience in United States is strongest.

Fig. 05

Top regions by affinity

Tower Heist fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.29×
02Idaho~2K1.19×
03Colorado~5K1.11×
04Oregon~4K1.10×
05Montana<1K1.10×
06Wisconsin~5K1.08×
07Washington~7K1.07×
08Michigan~9K1.06×
09Missouri~5K1.06×
10Kansas~3K1.06×
11California~40K1.05×
12Illinois~10K1.05×
13Arizona~7K1.05×
14Iowa~3K1.05×
15Massachusetts~6K1.03×
16Indiana~6K1.03×
17Minnesota~5K1.03×
18Connecticut~3K1.02×
19Alaska<1K1.02×
20Texas~30K1.01×
21New York~20K1.01×
22Ohio~10K1.01×
23Oklahoma~3K1.00×
24New Hampshire~1K1.00×
25Vermont<1K1.00×
26Tennessee~6K0.99×
27Maryland~5K0.99×
28Maine~1K0.99×
29Pennsylvania~10K0.98×
30North Carolina~9K0.98×
31Nebraska~2K0.98×
32New Jersey~8K0.97×
33New Mexico~2K0.97×
34Delaware<1K0.97×
35Virginia~7K0.96×
36Rhode Island<1K0.96×
37South Dakota<1K0.96×
38North Dakota<1K0.96×
39South Carolina~4K0.95×
40Louisiana~4K0.95×
41Nevada~3K0.95×
42Hawaii~1K0.95×
43Georgia~9K0.94×
44Arkansas~2K0.94×
45Florida~20K0.93×
46Kentucky~4K0.92×
47Mississippi~2K0.91×
48West Virginia~1K0.90×
49Alabama~4K0.88×
50Washington, District of Columbia<1K0.84×
Fig. 06

Affinity by region

Affinity by region — Tower Heist, United States
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tower Heist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tower Heist audience
#·InterestCategoryAffinity×
01EstoniaTravel & Leisure252.13×
02Mary Elizabeth WinsteadMovies & TV96.77×
03Rest areaHome & Garden38.53×
04Gerard ButlerMovies & TV31.95×
05CloverfieldMovies & TV25.69×
06Emily VanCampMovies & TV20.84×
07Bates Motel (TV series)Movies & TV19.66×
08A Beautiful Mind (film)Movies & TV19.52×
09Cobie SmuldersMovies & TV17.86×
10The Strangers (2008 film)Movies & TV17.13×
11Freddie HighmoreMovies & TV14.96×
12Joey KingMovies & TV10.12×
13Kate BeckinsaleMovies & TV8.61×
14Kaley CuocoMovies & TV8.10×
15Ronda RouseySports8.10×
16Alexandra DaddarioMovies & TV7.90×
17Anne HathawayMovies & TV7.20×
18Charlize TheronMovies & TV6.87×
19Margot RobbieMovies & TV5.32×
20Motivational speakingBusiness & Career4.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tower Heist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tower Heist audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.68×
TraditionCONSERVATISM1.49×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tower Heist audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
SustainabilityBALANCE0.56×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tower Heist have in United States?

Tower Heist has an estimated audience of 347,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tower Heist viewers?

36.5% of Tower Heist fans are female, 63.5% are male, with an average age of 33.0 years.

03

Which brands do Tower Heist fans like most?

Tower Heist fans show strongest brand affinity for Estonia (252.13×), Mary Elizabeth Winstead (96.77×), and Gerard Butler (31.95×) over the country average.

04

Where do Tower Heist fans live in United States?

Tower Heist fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tower Heist fans also like?

Beyond Tower Heist itself, the audience over-indexes on Mary Elizabeth Winstead (96.77×), Gerard Butler (31.95×), Rest area (38.53×), and Cobie Smulders (17.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Tower Heist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tower Heist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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