Tower Heist Audience in United States
Tower Heist has an estimated audience of 309,904 people in United States. 36.5% are female, 63.5% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Theocracy, Home construction, Alaska, The Nice Guys, Hocus Pocus.
The average Tower Heist fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Theocracy, Home construction, Alaska, with strongest over-indexing on Theocracy (15.67× the country average). Demographically, the Tower Heist audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Tower Heist fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 33.0 |
| Estimated audience size | 309,904 |
Audience persona
The typical Tower Heist fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Theocracy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,932 | 1.14× |
| Texas | 28,679 | 1.08× |
| Florida | 19,867 | 0.95× |
| New York | 18,771 | 1.08× |
| Illinois | 11,525 | 1.12× |
| Pennsylvania | 10,475 | 1× |
| Ohio | 9,707 | 1.02× |
| Georgia | 9,348 | 0.98× |
| North Carolina | 9,119 | 0.98× |
| Michigan | 8,654 | 1.07× |
| New Jersey | 7,951 | 1.01× |
| Virginia | 7,417 | 0.98× |
| Washington | 7,084 | 1.14× |
| Arizona | 6,695 | 1.06× |
| Massachusetts | 6,281 | 1.03× |
| Tennessee | 6,186 | 1× |
| Indiana | 6,030 | 1.07× |
| Colorado | 5,538 | 1.13× |
| Missouri | 5,398 | 1.08× |
| Maryland | 5,364 | 1.01× |
| Wisconsin | 5,044 | 1.08× |
| Minnesota | 4,522 | 1.02× |
| South Carolina | 4,504 | 0.97× |
| Oregon | 3,860 | 1.09× |
| Louisiana | 3,828 | 0.96× |
| Utah | 3,791 | 1.37× |
| Alabama | 3,752 | 0.87× |
| Kentucky | 3,538 | 0.91× |
| Oklahoma | 3,356 | 0.98× |
| Connecticut | 3,214 | 1.03× |
| Nevada | 2,915 | 0.97× |
| Iowa | 2,632 | 1.03× |
| Kansas | 2,490 | 1.02× |
| Arkansas | 2,338 | 0.92× |
| Mississippi | 2,213 | 0.87× |
| Idaho | 2,015 | 1.3× |
| Nebraska | 1,474 | 0.95× |
| New Mexico | 1,450 | 0.93× |
| Hawaii | 1,219 | 0.92× |
| New Hampshire | 1,131 | 0.93× |
| Maine | 1,091 | 0.98× |
| West Virginia | 1,086 | 0.75× |
| Montana | 979 | 1.14× |
| Rhode Island | 935 | 0.95× |
| Delaware | 788 | 0.92× |
| Washington, District of Columbia | 752 | 0.81× |
| Alaska | 611 | 0.92× |
| South Dakota | 602 | 0.84× |
| North Dakota | 561 | 0.88× |
| Vermont | 510 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Theocracy | 15.67× | Music & Radio |
| Home construction | 1.78× | Home & Garden |
| Alaska | 2.1× | Travel & Leisure |
| The Nice Guys | 9.16× | Movies & TV |
| Hocus Pocus | 4.57× | Movies & TV |
| Elsword | 15.12× | Games |
| Unique Gifts | 2.14× | Shopping |
| UK garage | 4.66× | Music & Radio |
| JDSU | 2.48× | Business & Career |
| Maracaibo | 8.68× | Travel & Leisure |
| Nationality | 1.58× | Politics & Society |
| Wok | 4.65× | Food & Beverages |
| Historic site | 2.87× | Arts & Culture |
| Nebraska | 1.79× | Travel & Leisure |
| Home staging | 3.46× | Home & Garden |
| Kielbasa | 10.96× | Food & Beverages |
| Birthday Gifts | 2.06× | Kids & Family |
| Voter registration | 3.02× | Politics & Society |
| Captain America (1990 film) | 2.65× | Movies & TV |
| Kendra Scott | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Tradition | CONSERVATISM | 1.66 |
| Convenience Orientation | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.35 |
| Mindfulness | BALANCE | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 7.4% |
| Germany | 5.1% |
See Tower Heist audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does Tower Heist have in United States?
Tower Heist has an estimated audience of 309,904 people in United States, concentrated in California and Texas.
What is the gender split and age of Tower Heist fans?
36.5% of Tower Heist fans are female, 63.5% are male, with an average age of 33.0 years.
Which brands do Tower Heist fans like most?
Tower Heist fans show strongest brand affinity for Theocracy (15.67×), Home construction (1.78×), and Alaska (2.1×) over the country average.
Where do Tower Heist fans live in United States?
Tower Heist fans in United States are most concentrated in California (reach 38,932), Texas (reach 28,679), and Florida (reach 19,867). These three regions account for the largest share of the active audience.
What other brands do Tower Heist fans also like?
Beyond Tower Heist itself, the audience over-indexes on Home construction (1.78×), Alaska (2.1×), The Nice Guys (9.16×), and Hocus Pocus (4.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tower Heist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.