byu basketball Audience in United States

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byu basketball has an estimated audience of 3,191,180 people in United States. 50.3% are female, 49.7% are male, average age 36.6. Top regions: Utah, California, Idaho. Top brand affinities: Obsessed (2009 film), The Sims Resource, Elijah Wood, Open eBook, Medan.

The average byu basketball fan in United States is 36.6 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, Idaho. Top brand affinities include Obsessed (2009 film), The Sims Resource, Elijah Wood, with strongest over-indexing on Obsessed (2009 film) (48.89× the country average). Demographically, the byu basketball audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of byu basketball fans

Demographic split for byu basketball audience in United States
MetricValue
Female50.3%
Male49.7%
Average age36.6
Estimated audience size3,191,180

Audience persona

The typical byu basketball fan in United States is balanced, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Obsessed (2009 film).

Top regions in United States

Top regions ranked by reach for byu basketball in United States
RegionReachAffinity
Utah757,86726.52×
California101,1450.29×
Idaho90,0605.63×
Texas79,6090.29×
Arizona52,1680.8×
Florida42,8710.2×
Washington37,0250.58×
Nevada34,9071.13×
Colorado34,4100.68×
Kentucky31,3950.78×
New York27,4880.15×
North Carolina27,4810.29×
Illinois25,9780.24×
Ohio25,3550.26×
Virginia24,3920.31×
Georgia23,8150.24×
Pennsylvania20,3840.19×
Indiana20,3170.35×
Tennessee19,9510.31×
Missouri18,1330.35×
Michigan16,5980.2×
Kansas14,7110.58×
Oregon14,5470.4×
Wisconsin14,0950.29×
Massachusetts13,0330.21×
South Carolina11,9510.25×
New Jersey11,8940.15×
Iowa11,6620.44×
Maryland11,0270.2×
Alabama10,4570.23×
New Mexico10,3350.65×
Louisiana9,8420.24×
Arkansas9,0470.34×
Oklahoma8,8620.25×
Minnesota8,7960.19×
Montana8,7000.98×
Hawaii8,5220.62×
Wyoming8,3891.77×
Nebraska7,6140.48×
Mississippi7,4530.28×
Connecticut5,5060.17×
West Virginia4,5550.31×
Alaska3,4720.51×
Washington, District of Columbia2,5350.26×
South Dakota2,3380.32×
Rhode Island2,2060.22×
Maine1,9340.17×
New Hampshire1,8050.14×
Delaware1,7350.2×
North Dakota1,4340.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for byu basketball audience
BrandAffinityCategory
Obsessed (2009 film)48.89×Movies & TV
The Sims Resource89.2×Games
Elijah Wood29.58×Movies & TV
Open eBook86.96×Technology & Electronics
Medan43.23×Travel & Leisure
Triple Town167.89×Games
Clash of Clans22.95×Games
Diggy's Adventure70.91×
Jesus Loves You (band)49.84×Music & Radio
Edge (magazine)24.77×Games
Learning to read21.5×Kids & Family
The Passion of the Christ21.24×Movies & TV
Subway Surfers16.22×Games
Doodle Jump65.63×Games
Vanguard University of Southern California58.86×Business & Career
Angry Birds12.81×Games
Twitch4.23×Games
Fruit Ninja16.08×Games
Music1.55×Business & Career
The Sims Online44.07×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by byu basketball audience
TraitClusterScore
MindfulnessBALANCE1.93
LGBTQ+ IdentityOPEN1.63
Luxury OrientationPREMIUM1.55
Pet OwnershipJOY1.53
Family OrientationCONSERVATISM1.47
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for byu basketball
CountryShare
United States87.0%
Canada1.5%
Brazil1.5%

See byu basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does byu basketball have in United States?

byu basketball has an estimated audience of 3,191,180 people in United States, concentrated in Utah and California.

What is the gender split and age of byu basketball fans?

50.3% of byu basketball fans are female, 49.7% are male, with an average age of 36.6 years.

Which brands do byu basketball fans like most?

byu basketball fans show strongest brand affinity for Obsessed (2009 film) (48.89×), The Sims Resource (89.2×), and Elijah Wood (29.58×) over the country average.

Where do byu basketball fans live in United States?

byu basketball fans in United States are most concentrated in Utah (reach 757,867), California (reach 101,145), and Idaho (reach 90,060). These three regions account for the largest share of the active audience.

What other brands do byu basketball fans also like?

Beyond byu basketball itself, the audience over-indexes on The Sims Resource (89.2×), Elijah Wood (29.58×), Open eBook (86.96×), and Medan (43.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for byu basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.