Rascasse Audience Intelligence

byu basketball Audience in United States

A data profile of the people who buy, follow and care about byu basketball in United States — modelled from more than twelve digital signal sources. byu basketball has an estimated audience of 3,200,650 people in United States.

#99among Basketball in United States#184among Team in United States#859in Sports

The average byu basketball fan in United States is 36.6 years old, balanced, and lives primarily in Utah.

The audience is concentrated in Utah, California, Idaho.

Top brand affinities include Obsessed (2009 film), The Sims Resource, Elijah Wood, with strongest over-indexing on Obsessed (2009 film) (48.89× the country average).

Demographically, the byu basketball audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical byu basketball fan in United States is balanced, around 36.6 years old, with strong Mindfulness tendencies and a notable affinity for Obsessed (2009 film).

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the byu basketball profile in United States.

Audience size
3.2M
in United States
Gender
50.3%♀
49.7% male
Age
36.6
average years
Country rank
#9735
Team in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of byu basketball fans

50.3% are female, 49.7% are male, average age 36.6.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for byu basketball audience in United States
MetricValue
Female50.3%
Male49.7%
Average age36.6
Estimated audience size3,200,650
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the byu basketball audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

87.0%

of the worldwide byu basketball audience comes from United States.

Worldwide audience distribution share by country for byu basketball
CountryShare
United States87.0%
Canada1.5%
Brazil1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the byu basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

byu basketball fans by region: top regions in United States
#RegionReachAffinity×
01Utah~700K23.64×
02Idaho~100K6.03×
03Wyoming~9K1.97×
04Nevada~40K1.20×
05Arizona~80K1.16×
06Montana~9K1.00×
07Hawaii~10K0.74×
08New Mexico~10K0.67×
09Washington~40K0.64×
10Kansas~20K0.64×
11Nebraska~10K0.63×
12Alaska~4K0.62×
13Colorado~30K0.60×
14Iowa~20K0.60×
15Kentucky~20K0.51×
16Arkansas~10K0.44×
17Oregon~20K0.43×
18Delaware~4K0.42×
19Missouri~20K0.41×
20West Virginia~6K0.41×
21Indiana~20K0.38×
22Alabama~20K0.38×
23South Dakota~3K0.38×
24North Carolina~40K0.37×
25Mississippi~10K0.37×
26North Dakota~2K0.36×
27Virginia~30K0.35×
28Oklahoma~10K0.35×
29Tennessee~20K0.33×
30Massachusetts~20K0.33×
31South Carolina~20K0.33×
32Texas~90K0.32×
33Connecticut~10K0.31×
34Rhode Island~3K0.31×
35Georgia~30K0.30×
36Washington, District of Columbia~3K0.30×
37California~100K0.29×
38Ohio~30K0.29×
39Louisiana~10K0.29×
40Maryland~20K0.28×
41Wisconsin~10K0.28×
42New Hampshire~3K0.27×
43Maine~3K0.27×
44Illinois~30K0.26×
45Michigan~20K0.24×
46Pennsylvania~20K0.22×
47Minnesota~10K0.22×
48Florida~50K0.21×
49New York~30K0.19×
50New Jersey~20K0.19×
Fig. 06

Affinity by region

Affinity by region — byu basketball, United States
0.19×1.00×23.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the byu basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for byu basketball audience
#·InterestCategoryAffinity×
01Triple TownGames167.89×
02The Sims ResourceGames89.20×
03Open eBookTechnology & Electronics86.96×
04Diggy's AdventureVideo / Board Game70.91×
05Doodle JumpGames65.63×
06Vanguard University of Southern CaliforniaBusiness & Career58.86×
07Jesus Loves You (band)Music & Radio49.84×
08Obsessed (2009 film)Movies & TV48.89×
09The Sims OnlineGames44.07×
10MedanTravel & Leisure43.23×
11Elijah WoodMovies & TV29.58×
12Edge (magazine)Games24.77×
13Learning to readKids & Family21.50×
14The Passion of the ChristMovies & TV21.24×
15Subway SurfersGames16.22×
16Fruit NinjaGames16.08×
17Angry BirdsGames12.81×
18TwitchGames4.23×
19NFLSports1.74×
20MusicBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the byu basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by byu basketball audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.66×
Pet OwnershipJOY1.46×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by byu basketball audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.50×
Family OrientationCONSERVATISM0.66×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does byu basketball have in United States?

byu basketball has an estimated audience of 3,200,650 people in United States, concentrated in Utah and California.

02

What is the gender split and age of byu basketball fans?

50.3% of byu basketball fans are female, 49.7% are male, with an average age of 36.6 years.

03

Which brands do byu basketball fans like most?

byu basketball fans show strongest brand affinity for Obsessed (2009 film) (48.89×), The Sims Resource (89.2×), and Elijah Wood (29.58×) over the country average.

04

Where do byu basketball fans live in United States?

byu basketball fans in United States are most concentrated in Utah (reach ~700K), California (reach ~100K), and Idaho (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do byu basketball fans also like?

Beyond byu basketball itself, the audience over-indexes on The Sims Resource (89.2×), Elijah Wood (29.58×), Open eBook (86.96×), and Medan (43.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See byu basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for byu basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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