Rascasse Audience Intelligence

Learning to read Audience in United States

A data profile of the people who buy, follow and care about Learning to read in United States — modelled from more than twelve digital signal sources. Learning to read has an estimated audience of 2,234,763 people in United States.

#5966among Topic in United States#291in Kids & Family

The average Learning to read fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include byu basketball, Crossword, Linguistics, with strongest over-indexing on byu basketball (21.5× the country average).

Demographically, the Learning to read audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Learning to read fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for byu basketball.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Learning to read profile in United States.

Audience size
2.2M
in United States
Gender
75.1%♀
24.9% male
Age
42.4
average years
Country rank
#13030
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning to read fans

75.1% are female, 24.9% are male, average age 42.4.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Learning to read audience in United States
MetricValue
Female75.1%
Male24.9%
Average age42.4
Estimated audience size2,234,763
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Learning to read audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4922%
50+26%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Learning to read audience comes from United States.

Worldwide audience distribution share by country for Learning to read
CountryShare
Germany19.4%
United States19.4%
Indonesia10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Learning to read audience in United States is strongest.

Fig. 05

Top regions by affinity

Learning to read fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.36×
02Mississippi~20K1.30×
03Louisiana~40K1.27×
04Georgia~80K1.21×
05Florida~200K1.16×
06New York~100K1.14×
07Oklahoma~30K1.14×
08Texas~200K1.11×
09North Carolina~70K1.11×
10Kentucky~30K1.10×
11Tennessee~50K1.08×
12Arkansas~20K1.08×
13Utah~20K1.07×
14South Carolina~40K1.06×
15Alaska~5K1.03×
16Maryland~40K1.02×
17West Virginia~10K1.02×
18Missouri~40K1.01×
19Vermont~4K1.01×
20New Jersey~60K1.00×
21Arizona~50K1.00×
22New Mexico~10K1.00×
23South Dakota~5K1.00×
24North Dakota~5K0.99×
25Illinois~70K0.98×
26Montana~6K0.98×
27Delaware~6K0.98×
28Washington~40K0.97×
29Idaho~10K0.97×
30Michigan~60K0.96×
31Hawaii~9K0.96×
32Maine~8K0.96×
33Kansas~20K0.95×
34Rhode Island~7K0.94×
35California~200K0.93×
36Virginia~50K0.93×
37Indiana~40K0.93×
38Oregon~20K0.93×
39New Hampshire~8K0.93×
40Minnesota~30K0.92×
41Connecticut~20K0.92×
42Nevada~20K0.92×
43Ohio~60K0.91×
44Massachusetts~40K0.91×
45Colorado~30K0.91×
46Washington, District of Columbia~6K0.91×
47Nebraska~10K0.90×
48Pennsylvania~70K0.88×
49Iowa~20K0.88×
50Wisconsin~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Learning to read, United States
0.86×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning to read audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning to read audience
#·InterestCategoryAffinity×
01byu basketballSports21.50×
02Picture bookLiterature9.01×
03LinguisticsBusiness & Career8.11×
04CrosswordGames5.92×
05Educational toyKids & Family5.87×
06Book discussion clubLiterature5.18×
07Private schoolKids & Family4.90×
08Office DepotShopping4.74×
09Children's literatureLiterature4.59×
10PreschoolKids & Family4.58×
11KindergartenKids & Family4.24×
12Baby foodKids & Family3.77×
13Distance educationBusiness & Career3.67×
14Child careKids & Family3.52×
15Children's clothingFashion & Accessoires3.12×
16IKEAHome & Garden2.09×
17Organic foodFood & Beverages1.85×
18Planet FitnessSports1.82×
19Health careBusiness & Career1.63×
20Beauty salonsBeauty & Wellness1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning to read audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning to read audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
Community OrientationOPEN1.69×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning to read audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Risk AppetiteTHRILL0.90×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Learning to read have in United States?

Learning to read has an estimated audience of 2,234,763 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Learning to read fans?

75.1% of Learning to read fans are female, 24.9% are male, with an average age of 42.4 years.

03

Which brands do Learning to read fans like most?

Learning to read fans show strongest brand affinity for byu basketball (21.5×), Crossword (5.92×), and Linguistics (8.11×) over the country average.

04

Where do Learning to read fans live in United States?

Learning to read fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Learning to read fans also like?

Beyond Learning to read itself, the audience over-indexes on Crossword (5.92×), Linguistics (8.11×), Office Depot (4.74×), and Kindergarten (4.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Learning to read audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Learning to read. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →