Learning to read Audience in United States

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Learning to read has an estimated audience of 2,234,763 people in United States. 75.1% are female, 24.9% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Hardik Pandya, Governor of Michigan, Vocal harmony, headspace.

The average Learning to read fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Hardik Pandya, Governor of Michigan, with strongest over-indexing on Goop (13.97× the country average). Demographically, the Learning to read audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Learning to read fans

Demographic split for Learning to read audience in United States
MetricValue
Female75.1%
Male24.9%
Average age42.4
Estimated audience size2,234,763

Audience persona

The typical Learning to read fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Learning to read in United States
RegionReachAffinity
California237,9600.97×
Texas219,7691.14×
Florida179,6821.19×
New York158,0941.27×
Georgia92,0381.34×
North Carolina77,2681.15×
Illinois76,4801.03×
Pennsylvania68,4940.91×
Ohio63,2120.92×
Michigan56,4290.97×
New Jersey55,0240.97×
Virginia51,6770.95×
Tennessee49,8531.11×
Alabama47,9021.53×
Washington46,1021.03×
Arizona45,8641.01×
Maryland42,3811.1×
Massachusetts42,1140.96×
Louisiana41,0821.43×
Indiana38,5810.95×
Missouri38,0831.06×
South Carolina37,3131.11×
Colorado33,3820.95×
Kentucky32,0211.14×
Oklahoma31,2691.26×
Minnesota27,3540.85×
Mississippi26,7501.45×
Wisconsin24,8330.74×
Oregon23,7850.93×
Utah22,0661.1×
Connecticut19,7320.88×
Nevada18,6310.86×
Arkansas18,5801.01×
Kansas15,9470.91×
Iowa12,3230.67×
New Mexico11,9241.06×
West Virginia10,4401×
Idaho9,2700.83×
Hawaii8,8550.92×
Nebraska7,4510.66×
Maine7,0240.88×
New Hampshire5,6240.64×
Alaska5,6101.17×
Rhode Island5,4310.76×
Delaware5,1500.84×
Washington, District of Columbia4,9580.74×
Montana4,8900.79×
South Dakota4,4820.87×
North Dakota4,0280.88×
Wyoming3,8981.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning to read audience
BrandAffinityCategory
Goop13.97×Internet & Social Media
Hardik Pandya33.17×Sports
Governor of Michigan14.67×Politics & Society
Vocal harmony8.07×Music & Radio
headspace16.36×Health
Wok10.76×Food & Beverages
Google Home10.39×Technology & Electronics
Historic site6.83×Arts & Culture
Hibachi12.39×Food & Beverages
Grinch6.29×Movies & TV
Fairy godmother11.33×Literature
Grace Slick12.91×Music & Radio
Cherish (group)15.3×Music & Radio
El Paso County, Colorado17.52×Travel & Leisure
Dental hygienist9.01×Health
Saving3.77×Business & Career
Hipster10.08×Politics & Society
TV Fanatic11.02×Movies & TV
Israel2.17×Travel & Leisure
Guitarist (magazine)11.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning to read audience
TraitClusterScore
Family OrientationCONSERVATISM1.42
Price SensitivityPREMIUM1.34
Community OrientationOPEN1.2
CreativityOPEN1.19
Social Media UsageJOY1.13
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Learning to read
CountryShare
Germany19.4%
United States19.4%
Indonesia10.9%

See Learning to read audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Learning to read have in United States?

Learning to read has an estimated audience of 2,234,763 people in United States, concentrated in California and Texas.

What is the gender split and age of Learning to read fans?

75.1% of Learning to read fans are female, 24.9% are male, with an average age of 42.4 years.

Which brands do Learning to read fans like most?

Learning to read fans show strongest brand affinity for Goop (13.97×), Hardik Pandya (33.17×), and Governor of Michigan (14.67×) over the country average.

Where do Learning to read fans live in United States?

Learning to read fans in United States are most concentrated in California (reach 237,960), Texas (reach 219,769), and Florida (reach 179,682). These three regions account for the largest share of the active audience.

What other brands do Learning to read fans also like?

Beyond Learning to read itself, the audience over-indexes on Hardik Pandya (33.17×), Governor of Michigan (14.67×), Vocal harmony (8.07×), and headspace (16.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Learning to read. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.