A data profile of the people who buy, follow and care about Children's literature in United States — modelled from more than twelve digital signal sources. Children's literature has an estimated audience of 9,620,889 people in United States.
Children's literature has an estimated audience of 9,620,889 people in United States. 74.0% are female, 26.0% are male, average age 40.0. Top brand affinities: Food and drink, Food, Nancy Mace, Google Drive, Christmas.
Top brand affinities include Food and drink, Food, Nancy Mace, with strongest over-indexing on Food and drink (1.61× the country average).
Demographically, the Children's literature audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical Children's literature fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Food and drink.
The key figures that characterise the Children's literature profile in United States.
74.0% are female, 26.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 40.0 |
| Estimated audience size | 9,620,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 23% |
The strongest cross-interests of the Children's literature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saint Nicholas | Politics & Society | 9.88× | ||
| 02 | Primary education | Kids & Family | 3.38× | ||
| 03 | Nancy Mace | Politics & Society | 3.27× | ||
| 04 | The Gilded Age | Movies & TV | 2.62× | ||
| 05 | Google Drive | Technology & Electronics | 2.44× | ||
| 06 | Grandparent | Kids & Family | 2.24× | ||
| 07 | Christmas | Kids & Family | 2.21× | ||
| 08 | Hobby Lobby | Home & Garden | 2.14× | ||
| 09 | Kohl's | Shopping | 2.08× | ||
| 10 | Concurrent Versions System | Technology & Electronics | 1.97× | ||
| 11 | Internet & Social Media | 1.90× | |||
| 12 | Aldi | Shopping | 1.89× | ||
| 13 | Lindsey Graham | Politics & Society | 1.84× | ||
| 14 | Harry Potter | Movies & TV | 1.77× | ||
| 15 | Parenting | Kids & Family | 1.74× | ||
| 16 | Internet & Social Media | 1.72× | |||
| 17 | Mitch McConnell | Politics & Society | 1.63× | ||
| 18 | Food and drink | Food & Beverages | 1.61× | ||
| 19 | Target Corporation | Shopping | 1.61× | ||
| 20 | Food | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Need for Security | CONSERVATISM | 1.64× | |
| Family Orientation | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.87× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Children's literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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