Children's literature Audience in United States
Children's literature has an estimated audience of 9,620,889 people in United States. 74.0% are female, 26.0% are male, average age 40.0. Top brand affinities: Food and drink, Food, Google Drive, Christmas, Saint Nicholas.
Top brand affinities include Food and drink, Food, Google Drive, with strongest over-indexing on Food and drink (1.61× the country average). Demographically, the Children's literature audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Creativity.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Children's literature fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 40.0 |
| Estimated audience size | 9,620,889 |
Audience persona
The typical Children's literature fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Food and drink.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.61× | Food & Beverages |
| Food | 1.58× | Food & Beverages |
| Google Drive | 2.44× | Technology & Electronics |
| Christmas | 2.21× | Kids & Family |
| Saint Nicholas | 9.88× | Politics & Society |
| Kohl's | 2.08× | Shopping |
| Hobby Lobby | 2.14× | Home & Garden |
| 1.72× | Internet & Social Media | |
| The Gilded Age | 2.62× | Movies & TV |
| Harry Potter | 1.77× | Movies & TV |
| Aldi | 1.89× | Shopping |
| 1.9× | Internet & Social Media | |
| Target Corporation | 1.61× | Shopping |
| Primary education | 3.38× | Kids & Family |
| Grandparent | 2.24× | Kids & Family |
| Parenting | 1.74× | Kids & Family |
| Concurrent Versions System | 1.97× | Technology & Electronics |
| Mythology | 3.76× | Health |
| Kitchen | 1.52× | Home & Garden |
| Parent | 1.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Creativity | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 12.9% |
| Germany | 7.2% |
See Children's literature audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
How to read this data
Audience size is the estimated number of people in United States who actively search for Children's literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.