Saint Nicholas Audience in United States

Saint Nicholas logo

Saint Nicholas has an estimated audience of 3,144,852 people in United States. 68.1% are female, 31.9% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Staycation, Google Home.

The average Saint Nicholas fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Saint Nicholas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Saint Nicholas fans

Demographic split for Saint Nicholas audience in United States
MetricValue
Female68.1%
Male31.9%
Average age42.6
Estimated audience size3,144,852

Audience persona

The typical Saint Nicholas fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Saint Nicholas in United States
RegionReachAffinity
California351,2451.02×
Texas289,8371.07×
New York207,7771.18×
Florida206,5940.97×
Pennsylvania120,6841.14×
Illinois113,9361.09×
Ohio102,8741.06×
Georgia102,1101.05×
North Carolina101,9681.08×
Michigan83,1871.01×
New Jersey83,1581.04×
Virginia79,6011.04×
Tennessee73,6621.17×
Washington71,4261.13×
Arizona65,5761.02×
Indiana63,6811.11×
Massachusetts59,9710.97×
Missouri56,2251.11×
Maryland53,0530.98×
Colorado49,6751×
Kentucky46,4151.18×
Oklahoma45,7101.31×
Alabama45,2531.03×
Louisiana44,4181.1×
South Carolina44,1890.93×
Wisconsin43,2630.91×
Minnesota40,7430.9×
Oregon34,1120.95×
Connecticut30,9360.98×
Nevada29,8770.98×
Arkansas29,0051.12×
Mississippi27,7321.07×
Utah25,2400.9×
Kansas24,5960.99×
Iowa23,8480.92×
West Virginia16,8051.15×
Nebraska16,0481.02×
New Mexico15,8341×
Idaho14,4690.92×
Hawaii12,7480.94×
New Hampshire11,5060.93×
Maine10,0060.89×
Rhode Island8,7200.87×
Washington, District of Columbia7,6010.8×
South Dakota7,3191.01×
Montana7,0620.81×
Alaska6,3190.94×
Delaware6,2470.72×
North Dakota5,5660.86×
Vermont4,3200.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Nicholas audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵11.01×Movies & TV
Mathcore18.06×Music & Radio
Staycation5.95×Home & Garden
Google Home11.64×Technology & Electronics
Nationality2.47×Politics & Society
The Historian16.48×Literature
Jingoism1.69×Politics & Society
Grace Slick6.65×Music & Radio
Eurail16.57×Cars & Mobility
Throne of Glass5.05×Literature
Jesse Plemons2.22×Movies & TV
Unique Gifts1.52×Shopping
Parral, Chihuahua9.05×Travel & Leisure
Chromebook3.34×Technology & Electronics
Home staging3.07×Home & Garden
Snow White (Fables)5.56×Literature
Lindy Hop5.04×Music & Radio
JDSU1.54×Business & Career
UK garage2.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Nicholas audience
TraitClusterScore
PatriotismCONSERVATISM1.79
Risk AppetiteTHRILL1.36
SpiritualityBALANCE1.35
Family OrientationCONSERVATISM1.3
TravellingTHRILL1.23
Price SensitivityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Saint Nicholas
CountryShare
United States29.9%
Italy20.9%
United Kingdom6.4%

See Saint Nicholas audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Saint Nicholas have in United States?

Saint Nicholas has an estimated audience of 3,144,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Saint Nicholas fans?

68.1% of Saint Nicholas fans are female, 31.9% are male, with an average age of 42.6 years.

Which brands do Saint Nicholas fans like most?

Saint Nicholas fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (11.01×), and Mathcore (18.06×) over the country average.

Where do Saint Nicholas fans live in United States?

Saint Nicholas fans in United States are most concentrated in California (reach 351,245), Texas (reach 289,837), and New York (reach 207,777). These three regions account for the largest share of the active audience.

What other brands do Saint Nicholas fans also like?

Beyond Saint Nicholas itself, the audience over-indexes on Lulu 黃路梓茵 (11.01×), Mathcore (18.06×), Staycation (5.95×), and Google Home (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Nicholas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.