Rascasse Audience Intelligence

Saint Nicholas Audience in United States

A data profile of the people who buy, follow and care about Saint Nicholas in United States — modelled from more than twelve digital signal sources. Saint Nicholas has an estimated audience of 3,144,852 people in United States.

#4980among Topic in United States#653in Politics & Society

The average Saint Nicholas fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Children's literature, Liev Schreiber, Web server, with strongest over-indexing on Children's literature (9.88× the country average).

Demographically, the Saint Nicholas audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Nicholas fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Children's literature.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Nicholas profile in United States.

Audience size
3.1M
in United States
Gender
68.1%♀
31.9% male
Age
42.6
average years
Country rank
#9892
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Nicholas fans

68.1% are female, 31.9% are male, average age 42.6.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Saint Nicholas audience in United States
MetricValue
Female68.1%
Male31.9%
Average age42.6
Estimated audience size3,144,852
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Saint Nicholas audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Saint Nicholas audience comes from United States.

Worldwide audience distribution share by country for Saint Nicholas
CountryShare
United States29.9%
Italy20.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Nicholas audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Nicholas fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K1.22×
02Kentucky~50K1.16×
03Arkansas~30K1.16×
04Indiana~70K1.15×
05Pennsylvania~100K1.12×
06Tennessee~70K1.12×
07Louisiana~50K1.12×
08Missouri~60K1.11×
09New York~200K1.10×
10Alabama~50K1.10×
11Mississippi~30K1.10×
12Texas~300K1.09×
13West Virginia~20K1.09×
14Alaska~7K1.05×
15Illinois~100K1.04×
16Ohio~100K1.04×
17North Carolina~100K1.04×
18Georgia~100K1.03×
19New Jersey~80K1.03×
20Washington~70K1.03×
21Nebraska~20K1.03×
22Kansas~30K1.02×
23South Dakota~7K1.02×
24Arizona~60K1.01×
25Virginia~80K1.00×
26New Mexico~20K1.00×
27Michigan~80K0.98×
28Maryland~50K0.98×
29South Carolina~50K0.98×
30North Dakota~6K0.98×
31California~300K0.97×
32Hawaii~10K0.97×
33Minnesota~40K0.96×
34Connecticut~30K0.96×
35Nevada~30K0.96×
36Iowa~20K0.95×
37Idaho~10K0.95×
38Rhode Island~10K0.95×
39Florida~200K0.94×
40Massachusetts~60K0.93×
41Oregon~30K0.93×
42New Hampshire~10K0.93×
43Montana~8K0.93×
44Utah~30K0.92×
45Maine~10K0.91×
46Vermont~5K0.90×
47Colorado~40K0.89×
48Delaware~8K0.88×
49Wisconsin~40K0.87×
50Washington, District of Columbia~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Saint Nicholas, United States
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Nicholas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Nicholas audience
#·InterestCategoryAffinity×
01ColumboMovies & TV11.01×
02Pep GuardiolaSports11.01×
03Children's literatureLiterature9.88×
04Liev SchreiberMovies & TV9.65×
05Josh GadMovies & TV8.51×
06Evan Rachel WoodMovies & TV7.85×
07Fine Wine & Good SpiritsShopping6.54×
08Berlin WallTravel & Leisure6.00×
09Julia Louis-DreyfusMovies & TV5.90×
10Stitch!Movies & TV4.31×
11Web serverTechnology & Electronics3.66×
12Summer vacationTravel & Leisure2.70×
13Chuck NorrisMovies & TV2.24×
14NostalgiaHome & Garden1.98×
15Ace HardwareHome & Garden1.87×
16Discount storesShopping1.84×
17SubwayFood & Beverages1.60×
18Shopping mallsShopping1.58×
19IKEAHome & Garden1.57×
20Pizza HutFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Nicholas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Nicholas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
SpiritualityBALANCE1.36×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Nicholas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.80×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Nicholas have in United States?

Saint Nicholas has an estimated audience of 3,144,852 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saint Nicholas fans?

68.1% of Saint Nicholas fans are female, 31.9% are male, with an average age of 42.6 years.

03

Which brands do Saint Nicholas fans like most?

Saint Nicholas fans show strongest brand affinity for Children's literature (9.88×), Liev Schreiber (9.65×), and Web server (3.66×) over the country average.

04

Where do Saint Nicholas fans live in United States?

Saint Nicholas fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Nicholas fans also like?

Beyond Saint Nicholas itself, the audience over-indexes on Liev Schreiber (9.65×), Web server (3.66×), Berlin Wall (6×), and Nostalgia (1.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Nicholas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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