Rascasse Audience Intelligence

Saint Nicholas Audience in Germany

A data profile of the people who buy, follow and care about Saint Nicholas in Germany — modelled from more than twelve digital signal sources. Saint Nicholas has an estimated audience of 308,559 people in Germany.

#6066among Topic in Germany#842in Politics & Society

The average Saint Nicholas fan in Germany is 42.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Telegram, Same-sex marriage, Ramadan (calendar month), with strongest over-indexing on Telegram (23.3× the country average).

Demographically, the Saint Nicholas audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saint Nicholas fan in Germany is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Nicholas profile in Germany.

Audience size
309K
in Germany
Gender
64.6%♀
35.4% male
Age
42.8
average years
Country rank
#16980
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Nicholas fans

64.6% are female, 35.4% are male, average age 42.8.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Saint Nicholas audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age42.8
Estimated audience size308,559
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Saint Nicholas audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4925%
50+24%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Saint Nicholas audience comes from Germany.

Worldwide audience distribution share by country for Saint Nicholas
CountryShare
United States29.9%
Italy20.9%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Nicholas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saint Nicholas fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.69×
02Saarland~5K1.39×
03Rheinland-Pfalz~20K1.32×
04Baden-Württemberg~50K1.19×
05Nordrhein-Westfalen~70K1.09×
06Bremen~3K1.04×
07Hessen~20K1.03×
08Thüringen~8K0.99×
09Berlin~10K0.92×
10Niedersachsen~30K0.89×
11Sachsen~10K0.85×
12Sachsen-Anhalt~7K0.84×
13Brandenburg~8K0.82×
14Mecklenburg-Vorpommern~5K0.82×
15Schleswig-Holstein~9K0.81×
16Hamburg~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Saint Nicholas, Germany
0.81×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Nicholas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Nicholas audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family49.63×
02Climate engineeringBusiness & Career37.84×
03Scotland national football teamSports37.12×
04Gender-neutral languagePolitics & Society36.54×
05Tibetan BuddhismPolitics & Society35.43×
06Ramadan (calendar month)Politics & Society34.59×
07World Economic ForumPolitics & Society34.02×
08Sustainable gardeningHome & Garden31.27×
09Sustainable businessBusiness & Career29.72×
10Ukraine national football teamSports25.64×
11TelegramInternet & Social Media23.30×
12TrelloInternet & Social Media20.67×
13Love ActuallyMovies & TV20.00×
14Earth DayPolitics & Society20.00×
15Sustainable consumptionFood & Beverages17.44×
16Dropbox (service)Technology & Electronics16.97×
17New Year's EveHome & Garden16.79×
18Small Business AdministrationBusiness & Career15.78×
19Children's literatureLiterature10.09×
20FundraisingBusiness & Career8.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Nicholas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Nicholas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
Social Media UsageJOY1.95×
Community OrientationOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Nicholas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Price SensitivityPREMIUM0.80×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Nicholas have in Germany?

Saint Nicholas has an estimated audience of 308,559 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Saint Nicholas fans?

64.6% of Saint Nicholas fans are female, 35.4% are male, with an average age of 42.8 years.

03

Which brands do Saint Nicholas fans like most?

Saint Nicholas fans show strongest brand affinity for Telegram (23.3×), Same-sex marriage (49.63×), and Ramadan (calendar month) (34.59×) over the country average.

04

Where do Saint Nicholas fans live in Germany?

Saint Nicholas fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Nicholas fans also like?

Beyond Saint Nicholas itself, the audience over-indexes on Same-sex marriage (49.63×), Ramadan (calendar month) (34.59×), Scotland national football team (37.12×), and Love Actually (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Saint Nicholas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saint Nicholas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →