Rascasse Audience Intelligence

Sustainable gardening Audience in Germany

A data profile of the people who buy, follow and care about Sustainable gardening in Germany — modelled from more than twelve digital signal sources. Sustainable gardening has an estimated audience of 249,206 people in Germany.

#6739among Topic in Germany#932in Home & Garden

The average Sustainable gardening fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, Telegram, Home Alone (franchise), with strongest over-indexing on Der Tagesspiegel (22.23× the country average).

Demographically, the Sustainable gardening audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable gardening fan in Germany is balanced, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Der Tagesspiegel.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable gardening profile in Germany.

Audience size
249K
in Germany
Gender
49.5%♀
50.5% male
Age
39.2
average years
Country rank
#19698
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable gardening fans

49.5% are female, 50.5% are male, average age 39.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Sustainable gardening audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age39.2
Estimated audience size249,206
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Sustainable gardening audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Sustainable gardening audience comes from Germany.

Worldwide audience distribution share by country for Sustainable gardening
CountryShare
United States30.0%
United Kingdom13.4%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable gardening audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable gardening fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.19×
02Thüringen~6K1.02×
03Brandenburg~8K1.01×
04Berlin~10K1.00×
05Saarland~3K1.00×
06Hessen~20K0.99×
07Rheinland-Pfalz~10K0.99×
08Sachsen~10K0.99×
09Schleswig-Holstein~9K0.99×
10Hamburg~6K0.99×
11Niedersachsen~20K0.98×
12Bayern~40K0.97×
13Baden-Württemberg~30K0.97×
14Nordrhein-Westfalen~50K0.96×
15Mecklenburg-Vorpommern0.00×
16Sachsen-Anhalt0.00×
Fig. 06

Affinity by region

Affinity by region — Sustainable gardening, Germany
0.96×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable gardening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable gardening audience
#·InterestCategoryAffinity×
01National Lampoon's Christmas VacationMovies & TV31.83×
02Home Alone (franchise)Movies & TV31.82×
03Hungary national football teamSports31.06×
04Christmas musicMusic & Radio28.97×
05Santa ClausKids & Family26.69×
06Christmas treeKids & Family25.92×
07Love ActuallyMovies & TV24.58×
08Christmas decorationHome & Garden24.04×
09Christmas marketFood & Beverages23.70×
10TelegramInternet & Social Media22.95×
11Der TagesspiegelNews22.23×
12Sustainable designBusiness & Career21.42×
13MemeInternet & Social Media20.92×
14Angela MerkelPolitics & Society19.94×
15Christmas EveKids & Family17.57×
16Die WeltNews14.91×
17Friedrich MerzPolitics & Society13.71×
18Spiegel OnlineNews12.05×
19Der SpiegelNews11.77×
20WhatsAppInternet & Social Media8.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable gardening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable gardening audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE5.55×
SpiritualityBALANCE5.44×
Social Media UsageJOY3.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable gardening audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable gardening have in Germany?

Sustainable gardening has an estimated audience of 249,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sustainable gardening fans?

49.5% of Sustainable gardening fans are female, 50.5% are male, with an average age of 39.2 years.

03

Which brands do Sustainable gardening fans like most?

Sustainable gardening fans show strongest brand affinity for Der Tagesspiegel (22.23×), Telegram (22.95×), and Home Alone (franchise) (31.82×) over the country average.

04

Where do Sustainable gardening fans live in Germany?

Sustainable gardening fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable gardening fans also like?

Beyond Sustainable gardening itself, the audience over-indexes on Telegram (22.95×), Home Alone (franchise) (31.82×), Santa Claus (26.69×), and Meme (20.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sustainable gardening audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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