Sustainable gardening Audience in Germany
Sustainable gardening has an estimated audience of 249,206 people in Germany. 49.5% are female, 50.5% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Der Tagesspiegel, Spiegel Online, Telegram, Home Alone (franchise), Santa Claus.
The average Sustainable gardening fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Der Tagesspiegel, Spiegel Online, Telegram, with strongest over-indexing on Der Tagesspiegel (22.23× the country average). Demographically, the Sustainable gardening audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sustainable gardening fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 39.2 |
| Estimated audience size | 249,206 |
Audience persona
The typical Sustainable gardening fan in Germany is balanced, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 26,900 | 0.49× |
| Bayern | 21,507 | 0.54× |
| Baden-Württemberg | 19,055 | 0.56× |
| Hessen | 14,207 | 0.75× |
| Niedersachsen | 12,636 | 0.52× |
| Bremen | 12,368 | 5.8× |
| Thüringen | 11,132 | 1.75× |
| Berlin | 10,568 | 0.95× |
| Brandenburg | 10,020 | 1.3× |
| Sachsen | 9,000 | 0.74× |
| Rheinland-Pfalz | 6,896 | 0.55× |
| Hamburg | 3,886 | 0.69× |
| Saarland | 3,151 | 1.03× |
| Schleswig-Holstein | 2,953 | 0.33× |
| Mecklenburg-Vorpommern | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 22.23× | News |
| Spiegel Online | 12.05× | News |
| Telegram | 22.95× | Internet & Social Media |
| Home Alone (franchise) | 31.82× | Movies & TV |
| Santa Claus | 26.69× | Kids & Family |
| Meme | 20.92× | Internet & Social Media |
| Christmas tree | 25.92× | Kids & Family |
| Christmas market | 23.7× | Food & Beverages |
| Christmas decoration | 24.04× | Home & Garden |
| Die Welt | 14.91× | News |
| 8.52× | Internet & Social Media | |
| Friedrich Merz | 13.71× | Politics & Society |
| Love Actually | 24.58× | Movies & TV |
| Sustainable design | 21.42× | Business & Career |
| Der Spiegel | 11.77× | News |
| UEFA Nations League | 17.29× | Sports |
| Christmas Eve | 17.57× | Kids & Family |
| Angela Merkel | 19.94× | Politics & Society |
| Hungary national football team | 31.06× | Sports |
| Christmas music | 28.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.61 |
| Sustainability | BALANCE | 2.56 |
| DIY Mentality | THRILL | 2.23 |
| Design Affinity | PREMIUM | 1.94 |
| Early Adopter Mentality | POWER | 1.75 |
| Urban Lifestyle | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| United Kingdom | 13.4% |
| France | 8.5% |
See Sustainable gardening audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable gardening have in Germany?
Sustainable gardening has an estimated audience of 249,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable gardening fans?
49.5% of Sustainable gardening fans are female, 50.5% are male, with an average age of 39.2 years.
Which brands do Sustainable gardening fans like most?
Sustainable gardening fans show strongest brand affinity for Der Tagesspiegel (22.23×), Spiegel Online (12.05×), and Telegram (22.95×) over the country average.
Where do Sustainable gardening fans live in Germany?
Sustainable gardening fans in Germany are most concentrated in Nordrhein-Westfalen (reach 26,900), Bayern (reach 21,507), and Baden-Württemberg (reach 19,055). These three regions account for the largest share of the active audience.
What other brands do Sustainable gardening fans also like?
Beyond Sustainable gardening itself, the audience over-indexes on Spiegel Online (12.05×), Telegram (22.95×), Home Alone (franchise) (31.82×), and Santa Claus (26.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.