Spiegel Online Audience in Germany
Spiegel Online has an estimated audience of 19,266,000 people in Germany. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Harry Potter, Toddler, Airbnb, Self-love, Vegetarian cuisine.
Spiegel Online fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Harry Potter. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Harry Potter, Toddler, Airbnb, with strongest over-indexing on Harry Potter (1.55× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of Spiegel Online fans
| Metric | Value |
|---|---|
| Estimated audience size | 19,266,000 |
Audience persona
The typical Spiegel Online fan in Germany shows strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,020,968 | 0.95× |
| Baden-Württemberg | 3,216,399 | 1.22× |
| Bayern | 3,111,579 | 1× |
| Niedersachsen | 1,943,839 | 1.04× |
| Hessen | 1,579,250 | 1.08× |
| Berlin | 1,103,918 | 1.28× |
| Rheinland-Pfalz | 932,436 | 0.97× |
| Schleswig-Holstein | 896,094 | 1.3× |
| Sachsen | 811,349 | 0.86× |
| Hamburg | 619,411 | 1.42× |
| Brandenburg | 523,944 | 0.88× |
| Thüringen | 306,589 | 0.62× |
| Sachsen-Anhalt | 291,844 | 0.58× |
| Mecklenburg-Vorpommern | 287,884 | 0.78× |
| Saarland | 216,766 | 0.92× |
| Bremen | 180,300 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.55× | Movies & TV |
| Toddler | 2.1× | Kids & Family |
| Airbnb | 1.66× | Travel & Leisure |
| Self-love | 1.8× | Health |
| Vegetarian cuisine | 1.82× | Food & Beverages |
| Danish design | 2.26× | Home & Garden |
| Knitting | 1.92× | Home & Garden |
| Healthy diet | 1.67× | Health |
| Baby food | 1.92× | Kids & Family |
| Sewing machine | 2.43× | Home & Garden |
| Sewing | 1.88× | Home & Garden |
| Stranger Things | 1.64× | Movies & TV |
| Local food | 1.75× | Food & Beverages |
| Dog lovers | 1.67× | Pets & Animals |
| Dog food | 1.56× | Pets & Animals |
| Livemusic | 1.64× | Music & Radio |
| Houseplant | 2.02× | Home & Garden |
| Superman | 1.5× | Movies & TV |
| Small business | 1.79× | Business & Career |
| Home Decoration & Design | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.22 |
| Sustainability | BALANCE | 1.48 |
| Pet Ownership | JOY | 1.46 |
| DIY Mentality | THRILL | 1.32 |
| Design Affinity | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.3% |
| Switzerland | 2.2% |
| Austria | 1.9% |
See Spiegel Online audiences in other countries
More News audiences in Germany
- FOCUS Online (10,512,561)
- RTL aktuell (2,193,526)
- NDR.de (723,030)
- Report (Italian news television show) (557,580)
- meinestadt.de (367,204)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spiegel Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.