NDR.de Audience in Germany
NDR.de has an estimated audience of 723,029 people in Germany. 56.8% are female, 43.2% are male, average age 43.8. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Home Office, Israel, Time (magazine), Stradivarius, KLIX (AM).
The average NDR.de fan in Germany is 43.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Home Office, Israel, Time (magazine), with strongest over-indexing on Home Office (1.63× the country average). Demographically, the NDR.de audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of NDR.de fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.8 |
| Estimated audience size | 723,029 |
Audience persona
The typical NDR.de fan in Germany is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 161,271 | 2.3× |
| Schleswig-Holstein | 92,284 | 3.55× |
| Nordrhein-Westfalen | 67,713 | 0.43× |
| Mecklenburg-Vorpommern | 36,540 | 2.65× |
| Hamburg | 32,478 | 1.99× |
| Bayern | 26,487 | 0.23× |
| Baden-Württemberg | 23,527 | 0.24× |
| Sachsen | 18,131 | 0.51× |
| Hessen | 14,790 | 0.27× |
| Brandenburg | 13,098 | 0.58× |
| Berlin | 12,085 | 0.37× |
| Sachsen-Anhalt | 12,023 | 0.64× |
| Rheinland-Pfalz | 11,312 | 0.31× |
| Thüringen | 9,961 | 0.54× |
| Bremen | 6,888 | 1.11× |
| Saarland | 2,426 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.63× | Business & Career |
| Israel | 2.27× | Travel & Leisure |
| Time (magazine) | 2.07× | News |
| Stradivarius | 1.52× | Shopping |
| KLIX (AM) | 2.39× | Music & Radio |
| Keeper (password manager) | 3.97× | Technology & Electronics |
| Jack White | 1.67× | Movies & TV |
| Preacher (comics) | 4.75× | Literature |
| Emperor Entertainment Group | 2.38× | Business & Career |
| Home Delivery | 1.73× | Food & Beverages |
| Google Analytics | 1.52× | Internet & Social Media |
| Esra Erol | 3.24× | Movies & TV |
| Corfu (regional unit) | 1.72× | Travel & Leisure |
| Volvo V60 | 2.4× | Cars & Mobility |
| Granola | 4.66× | Food & Beverages |
| New Era (Namibia) | 2.12× | News |
| Ho, Ghana | 2.12× | Travel & Leisure |
| Scratching post | 2.69× | Pets & Animals |
| Coworking | 1.81× | Business & Career |
| Mackenzie Foy | 2.4× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.27 |
| Community Orientation | OPEN | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 2.1% |
| Netherlands | 1.3% |
See NDR.de audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- FOCUS Online (10,512,561)
- RTL aktuell (2,193,526)
- Report (Italian news television show) (557,580)
- meinestadt.de (367,204)
Frequently asked questions
How many fans does NDR.de have in Germany?
NDR.de has an estimated audience of 723,029 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR.de fans?
56.8% of NDR.de fans are female, 43.2% are male, with an average age of 43.8 years.
Which brands do NDR.de fans like most?
NDR.de fans show strongest brand affinity for Home Office (1.63×), Israel (2.27×), and Time (magazine) (2.07×) over the country average.
Where do NDR.de fans live in Germany?
NDR.de fans in Germany are most concentrated in Niedersachsen (reach 161,271), Schleswig-Holstein (reach 92,284), and Nordrhein-Westfalen (reach 67,713). These three regions account for the largest share of the active audience.
What other brands do NDR.de fans also like?
Beyond NDR.de itself, the audience over-indexes on Israel (2.27×), Time (magazine) (2.07×), Stradivarius (1.52×), and KLIX (AM) (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.