NDR.de Audience in Germany
NDR.de has an estimated audience of 723,029 people in Germany. 56.8% are female, 43.2% are male, average age 43.8. Top regions: Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Roland Kaiser, Beetlejuice, Scooby-Doo, Borussia Dortmund, Satire.
The average NDR.de fan in Germany is 43.8 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Roland Kaiser, Beetlejuice, Scooby-Doo, with strongest over-indexing on Roland Kaiser (6.28× the country average). Demographically, the NDR.de audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of NDR.de fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.8 |
| Estimated audience size | 723,029 |
Audience persona
The typical NDR.de fan in Germany is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 161,271 | 2.3× |
| Schleswig-Holstein | 92,284 | 3.55× |
| Nordrhein-Westfalen | 67,713 | 0.43× |
| Mecklenburg-Vorpommern | 36,540 | 2.65× |
| Hamburg | 32,478 | 1.99× |
| Bayern | 26,487 | 0.23× |
| Baden-Württemberg | 23,527 | 0.24× |
| Sachsen | 18,131 | 0.51× |
| Hessen | 14,790 | 0.27× |
| Brandenburg | 13,098 | 0.58× |
| Berlin | 12,085 | 0.37× |
| Sachsen-Anhalt | 12,023 | 0.64× |
| Rheinland-Pfalz | 11,312 | 0.31× |
| Thüringen | 9,961 | 0.54× |
| Bremen | 6,888 | 1.11× |
| Saarland | 2,426 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 6.28× | Music & Radio |
| Beetlejuice | 6.28× | Movies & TV |
| Scooby-Doo | 6.28× | Movies & TV |
| Borussia Dortmund | 1.81× | Sports |
| Satire | 4.53× | Literature |
| Western Union | 4.12× | Business & Career |
| German television comedy | 5.6× | Movies & TV |
| Eintracht Frankfurt | 2.38× | Sports |
| Tagesschau | 1.78× | Movies & TV |
| FC Bayern Munich | 1.75× | Sports |
| Maite Kelly | 5.65× | Music & Radio |
| F.C. Hansa Rostock | 3.61× | Sports |
| Obi (store) | 1.76× | Shopping |
| 2. Bundesliga | 2.08× | Sports |
| Matthias Reim | 4.72× | Music & Radio |
| Transfermarkt | 2.23× | Sports |
| Mary Roos | 6.05× | Music & Radio |
| Rea Garvey | 5.68× | Music & Radio |
| VfB Stuttgart | 2.06× | Sports |
| Wetter.com | 1.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.27 |
| Community Orientation | OPEN | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 2.1% |
| Netherlands | 1.3% |
See NDR.de audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- FOCUS Online (10,512,561)
- RTL aktuell (2,193,526)
- Report (Italian news television show) (557,580)
- meinestadt.de (367,204)
Frequently asked questions
How many fans does NDR.de have in Germany?
NDR.de has an estimated audience of 723,029 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR.de fans?
56.8% of NDR.de fans are female, 43.2% are male, with an average age of 43.8 years.
Which brands do NDR.de fans like most?
NDR.de fans show strongest brand affinity for Roland Kaiser (6.28×), Beetlejuice (6.28×), and Scooby-Doo (6.28×) over the country average.
Where do NDR.de fans live in Germany?
NDR.de fans in Germany are most concentrated in Niedersachsen (reach 161,271), Schleswig-Holstein (reach 92,284), and Nordrhein-Westfalen (reach 67,713). These three regions account for the largest share of the active audience.
What other brands do NDR.de fans also like?
Beyond NDR.de itself, the audience over-indexes on Beetlejuice (6.28×), Scooby-Doo (6.28×), Borussia Dortmund (1.81×), and Satire (4.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.