NDR.de Audience in Germany
A data profile of the people who buy, follow and care about NDR.de in Germany — modelled from more than twelve digital signal sources. NDR.de has an estimated audience of 724,570 people in Germany.
The average NDR.de fan in Germany is 43.8 years old, more female, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen.
Top brand affinities include Roland Kaiser, Scooby-Doo, Tagesschau, with strongest over-indexing on Roland Kaiser (6.28× the country average).
Demographically, the NDR.de audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NDR.de fan in Germany is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Roland Kaiser.
At a glance
The key figures that characterise the NDR.de profile in Germany.
Search interest · 12-month trend
Audience demographics of NDR.de
56.8% are female, 43.2% are male, average age 43.8.
Gender split
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.8 |
| Estimated audience size | 724,570 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide NDR.de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.3% |
| Austria | 2.1% |
| Netherlands | 1.4% |
Geography
Where the NDR.de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~90K | 3.57× | |
| 02 | Mecklenburg-Vorpommern | ~40K | 2.72× | |
| 03 | Niedersachsen | ~200K | 2.29× | |
| 04 | Hamburg | ~30K | 2.00× | |
| 05 | Bremen | ~7K | 1.13× | |
| 06 | Sachsen-Anhalt | ~10K | 0.65× | |
| 07 | Brandenburg | ~10K | 0.58× | |
| 08 | Thüringen | ~10K | 0.55× | |
| 09 | Sachsen | ~20K | 0.50× | |
| 10 | Nordrhein-Westfalen | ~70K | 0.41× | |
| 11 | Berlin | ~10K | 0.36× | |
| 12 | Rheinland-Pfalz | ~10K | 0.31× | |
| 13 | Saarland | ~3K | 0.31× | |
| 14 | Hessen | ~10K | 0.27× | |
| 15 | Baden-Württemberg | ~20K | 0.23× | |
| 16 | Bayern | ~30K | 0.22× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NDR.de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Kaiser | Music & Radio | 6.28× | ||
| 02 | VfL Osnabrück | Sports | 6.28× | ||
| 03 | Scooby-Doo | Movies & TV | 6.18× | ||
| 04 | Five Guys | Food & Beverages | 6.18× | ||
| 05 | Udo Jürgens | Music & Radio | 5.69× | ||
| 06 | Holstein Kiel | Sports | 5.00× | ||
| 07 | Frauen-Bundesliga | Sports | 4.94× | ||
| 08 | Ina Müller | Movies & TV | 4.44× | ||
| 09 | Andy Borg | Music & Radio | 4.04× | ||
| 10 | Udo Lindenberg | Music & Radio | 3.59× | ||
| 11 | Hamburger SV | Sports | 2.99× | ||
| 12 | ZDF | Movies & TV | 2.47× | ||
| 13 | Transfermarkt | Sports | 2.33× | ||
| 14 | Müller (company) | Food & Beverages | 2.25× | ||
| 15 | Nature | Home & Garden | 2.24× | ||
| 16 | Sportschau | Sports | 2.20× | ||
| 17 | SV Werder Bremen | Sports | 2.09× | ||
| 18 | Tagesschau | Movies & TV | 2.01× | ||
| 19 | Family | Kids & Family | 1.74× | ||
| 20 | Obi (store) | Shopping | 1.70× |
Personality of the NDR.de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Frequently asked questions
How many fans does NDR.de have in Germany?
NDR.de has an estimated audience of 724,570 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of NDR.de fans?
56.8% of NDR.de fans are female, 43.2% are male, with an average age of 43.8 years.
Which brands do NDR.de fans like most?
NDR.de fans show strongest brand affinity for Roland Kaiser (6.28×), Scooby-Doo (6.18×), and Tagesschau (2.01×) over the country average.
Where do NDR.de fans live in Germany?
NDR.de fans in Germany are most concentrated in Niedersachsen (reach ~200K), Schleswig-Holstein (reach ~90K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do NDR.de fans also like?
Beyond NDR.de itself, the audience over-indexes on Scooby-Doo (6.18×), Tagesschau (2.01×), Nature (2.24×), and Udo Jürgens (5.69×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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