Sustainable consumption Audience in Germany
Sustainable consumption has an estimated audience of 1,235,016 people in Germany. 68.8% are female, 31.2% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Alone (franchise), Santa Claus, Telegram, Der Tagesspiegel, Christmas tree.
The average Sustainable consumption fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Alone (franchise), Santa Claus, Telegram, with strongest over-indexing on Home Alone (franchise) (18.46× the country average). Demographically, the Sustainable consumption audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Sustainable consumption fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 35.5 |
| Estimated audience size | 1,235,016 |
Audience persona
The typical Sustainable consumption fan in Germany is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Home Alone (franchise).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,325 | 1.06× |
| Bayern | 215,036 | 1.08× |
| Baden-Württemberg | 201,033 | 1.19× |
| Niedersachsen | 104,858 | 0.87× |
| Hessen | 73,722 | 0.78× |
| Berlin | 63,089 | 1.14× |
| Rheinland-Pfalz | 47,906 | 0.77× |
| Schleswig-Holstein | 47,109 | 1.06× |
| Sachsen | 46,317 | 0.76× |
| Sachsen-Anhalt | 34,310 | 1.07× |
| Brandenburg | 29,221 | 0.76× |
| Saarland | 23,512 | 1.55× |
| Hamburg | 22,500 | 0.81× |
| Thüringen | 21,960 | 0.7× |
| Mecklenburg-Vorpommern | 18,758 | 0.8× |
| Bremen | 16,708 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Alone (franchise) | 18.46× | Movies & TV |
| Santa Claus | 15.83× | Kids & Family |
| Telegram | 12.16× | Internet & Social Media |
| Der Tagesspiegel | 10.62× | News |
| Christmas tree | 13.77× | Kids & Family |
| Spiegel Online | 4.8× | News |
| Christmas decoration | 12.62× | Home & Garden |
| Christmas market | 10.99× | Food & Beverages |
| Die Welt | 7.57× | News |
| 4.27× | Internet & Social Media | |
| 4.28× | Internet & Social Media | |
| Christmas music | 17.06× | Music & Radio |
| Hungary national football team | 17.68× | Sports |
| Friedrich Merz | 6.79× | Politics & Society |
| Angela Merkel | 10.71× | Politics & Society |
| Christmas ornament | 16.33× | Home & Garden |
| Rosa Parks | 18.46× | Politics & Society |
| 3.99× | Internet & Social Media | |
| Love Actually | 11.93× | Movies & TV |
| UEFA Champions League | 3.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 6.72 |
| LGBTQ+ Identity | OPEN | 4.51 |
| Design Affinity | PREMIUM | 2 |
| Creativity | OPEN | 1.92 |
| DIY Mentality | THRILL | 1.88 |
| Mindfulness | BALANCE | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.1% |
| Brazil | 9.7% |
| United States | 8.4% |
See Sustainable consumption audiences in other countries
- Sustainable consumption — United States
- Sustainable consumption — United Kingdom
- Sustainable consumption — France
- Sustainable consumption — Italy
- Sustainable consumption — Spain
- Sustainable consumption — Brazil
- Sustainable consumption — Japan
- Sustainable consumption — South Korea
- Sustainable consumption — India
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable consumption have in Germany?
Sustainable consumption has an estimated audience of 1,235,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable consumption fans?
68.8% of Sustainable consumption fans are female, 31.2% are male, with an average age of 35.5 years.
Which brands do Sustainable consumption fans like most?
Sustainable consumption fans show strongest brand affinity for Home Alone (franchise) (18.46×), Santa Claus (15.83×), and Telegram (12.16×) over the country average.
Where do Sustainable consumption fans live in Germany?
Sustainable consumption fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,325), Bayern (reach 215,036), and Baden-Württemberg (reach 201,033). These three regions account for the largest share of the active audience.
What other brands do Sustainable consumption fans also like?
Beyond Sustainable consumption itself, the audience over-indexes on Santa Claus (15.83×), Telegram (12.16×), Der Tagesspiegel (10.62×), and Christmas tree (13.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable consumption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.