Rascasse Audience Intelligence

Sustainable consumption Audience in United States

A data profile of the people who buy, follow and care about Sustainable consumption in United States — modelled from more than twelve digital signal sources. Sustainable consumption has an estimated audience of 397,718 people in United States.

#12323among Topic in United States#2192in Food & Beverages

The average Sustainable consumption fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable consumption profile in United States.

Audience size
398K
in United States
Gender
62.8%♀
37.2% male
Age
31.2
average years
Country rank
#41761
Topic in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable consumption fans

62.8% are female, 37.2% are male, average age 31.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Sustainable consumption audience in United States
MetricValue
Female62.8%
Male37.2%
Average age31.2
Estimated audience size397,718
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Sustainable consumption audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3914%
40-4911%
50+10%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Sustainable consumption audience comes from United States.

Worldwide audience distribution share by country for Sustainable consumption
CountryShare
Germany26.1%
Brazil9.7%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable consumption audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable consumption fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~2K1.26×
02New Hampshire~2K1.25×
03Delaware~1K1.25×
04Hawaii~2K1.21×
05Maine~2K1.21×
06Idaho~2K1.16×
07West Virginia~2K1.15×
08Washington, District of Columbia~1K1.13×
09Nebraska~2K1.11×
10North Dakota<1K1.11×
11Arkansas~4K1.08×
12Vermont<1K1.08×
13Mississippi~4K1.07×
14Montana~1K1.06×
15South Dakota<1K1.06×
16Alaska<1K1.06×
17Kansas~3K1.04×
18Iowa~3K1.02×
19New Mexico~2K1.00×
20Utah~4K0.99×
21Oklahoma~4K0.98×
22Nevada~4K0.98×
23Louisiana~5K0.97×
24Kentucky~5K0.97×
25Connecticut~4K0.97×
26Alabama~5K0.95×
27Oregon~4K0.95×
28Wisconsin~6K0.93×
29South Carolina~6K0.93×
30Missouri~6K0.92×
31Minnesota~5K0.92×
32North Carolina~10K0.91×
33Indiana~7K0.91×
34Tennessee~7K0.90×
35Maryland~6K0.90×
36Colorado~6K0.90×
37Arizona~7K0.89×
38Washington~7K0.88×
39Massachusetts~7K0.88×
40Michigan~9K0.87×
41Virginia~8K0.87×
42Georgia~10K0.86×
43Ohio~10K0.86×
44New Jersey~9K0.86×
45Pennsylvania~10K0.84×
46Illinois~10K0.83×
47Florida~20K0.76×
48New York~20K0.76×
49Texas~30K0.74×
50California~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Sustainable consumption, United States
0.68×1.00×1.26×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable consumption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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