Rascasse Audience Intelligence

Emoji Audience in Germany

A data profile of the people who buy, follow and care about Emoji in Germany — modelled from more than twelve digital signal sources. Emoji has an estimated audience of 996,098 people in Germany.

#3172among Topic in Germany#330in Technology & Electronics

The average Emoji fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Same-sex marriage, with strongest over-indexing on Telegram (18.38× the country average).

Demographically, the Emoji audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Social Media Usage, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emoji fan in Germany is more female, around 42.3 years old, with strong Social Media Usage tendencies and a notable affinity for Telegram.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emoji profile in Germany.

Audience size
996K
in Germany
Gender
64.3%♀
35.7% male
Age
42.3
average years
Country rank
#6547
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emoji fans

64.3% are female, 35.7% are male, average age 42.3.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Emoji audience in Germany
MetricValue
Female64.3%
Male35.7%
Average age42.3
Estimated audience size996,098
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Emoji audience in Germany
Age bracketShare%
16-1917%
20-2913%
30-3917%
40-4926%
50+27%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Emoji audience comes from Germany.

Worldwide audience distribution share by country for Emoji
CountryShare
United States18.2%
Italy4.2%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emoji audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emoji fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.16×
02Hessen~90K1.15×
03Nordrhein-Westfalen~200K1.10×
04Baden-Württemberg~100K1.10×
05Bremen~9K1.09×
06Bayern~200K1.07×
07Rheinland-Pfalz~50K1.01×
08Sachsen~50K1.00×
09Niedersachsen~100K0.99×
10Hamburg~20K0.98×
11Brandenburg~30K0.94×
12Saarland~10K0.92×
13Sachsen-Anhalt~20K0.91×
14Thüringen~20K0.91×
15Schleswig-Holstein~30K0.85×
16Mecklenburg-Vorpommern~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Emoji, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emoji audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emoji audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family38.57×
02Climate engineeringBusiness & Career29.86×
03Scotland national football teamSports28.89×
04Tibetan BuddhismPolitics & Society27.26×
05Ramadan (calendar month)Politics & Society26.97×
06World Economic ForumPolitics & Society26.34×
07Sustainable businessBusiness & Career23.23×
08Ukraine national football teamSports20.19×
09Love ActuallyMovies & TV20.00×
10Earth DayPolitics & Society20.00×
11International Olympic CommitteeSports20.00×
12Wales national football teamSports20.00×
13EmoticonInternet & Social Media19.74×
14TelegramInternet & Social Media18.38×
15Small Business AdministrationBusiness & Career17.30×
16New Year's EveHome & Garden16.79×
17Croatia national football teamSports16.37×
18TrelloInternet & Social Media16.35×
19Sustainable consumptionFood & Beverages14.79×
20FundraisingBusiness & Career9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emoji audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emoji audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.93×
Community OrientationOPEN1.52×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emoji audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
DIY MentalityTHRILL0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emoji have in Germany?

Emoji has an estimated audience of 996,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emoji fans?

64.3% of Emoji fans are female, 35.7% are male, with an average age of 42.3 years.

03

Which brands do Emoji fans like most?

Emoji fans show strongest brand affinity for Telegram (18.38×), Love Actually (20×), and Same-sex marriage (38.57×) over the country average.

04

Where do Emoji fans live in Germany?

Emoji fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Emoji fans also like?

Beyond Emoji itself, the audience over-indexes on Love Actually (20×), Same-sex marriage (38.57×), Ramadan (calendar month) (26.97×), and New Year's Eve (16.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Emoji audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emoji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →