Emoji Audience in Germany
Emoji has an estimated audience of 996,098 people in Germany. 64.3% are female, 35.7% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Love Actually, Small Business Administration, Same-sex marriage.
The average Emoji fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Love Actually, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Emoji audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Emoji fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 42.3 |
| Estimated audience size | 996,098 |
Audience persona
The typical Emoji fan in Germany is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,552 | 1.12× |
| Bayern | 177,071 | 1.11× |
| Baden-Württemberg | 152,306 | 1.12× |
| Niedersachsen | 96,701 | 1× |
| Hessen | 89,065 | 1.17× |
| Berlin | 54,620 | 1.23× |
| Rheinland-Pfalz | 50,346 | 1.01× |
| Sachsen | 48,071 | 0.98× |
| Schleswig-Holstein | 30,793 | 0.86× |
| Brandenburg | 28,924 | 0.94× |
| Thüringen | 22,594 | 0.89× |
| Hamburg | 22,152 | 0.98× |
| Sachsen-Anhalt | 21,988 | 0.85× |
| Mecklenburg-Vorpommern | 15,413 | 0.81× |
| Saarland | 10,606 | 0.87× |
| Bremen | 9,186 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 11.96× | Business & Career |
| Love Actually | 18.88× | Movies & TV |
| Small Business Administration | 17.7× | Business & Career |
| Same-sex marriage | 20.73× | Kids & Family |
| Croatia national football team | 16.9× | Sports |
| Satire | 6.23× | Literature |
| Transgenderism | 12.17× | Politics & Society |
| Scotland national football team | 18.02× | Sports |
| Emoticon | 16.07× | Internet & Social Media |
| Home Alone | 19.26× | Movies & TV |
| Open water swimming | 19.5× | Sports |
| German television comedy | 6.94× | Movies & TV |
| Sustainable consumption | 10.29× | Food & Beverages |
| Telegram | 4.89× | Internet & Social Media |
| Gender-neutral language | 17.87× | Politics & Society |
| Moodle | 5.84× | Technology & Electronics |
| TikTok | 1.81× | Internet & Social Media |
| Image scanner | 11.11× | Technology & Electronics |
| New Year's Eve | 7.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.92 |
| Pet Ownership | JOY | 1.53 |
| Social Media Usage | JOY | 1.13 |
| Indulgence | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 4.3% |
| Germany | 4.1% |
See Emoji audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emoji have in Germany?
Emoji has an estimated audience of 996,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emoji fans?
64.3% of Emoji fans are female, 35.7% are male, with an average age of 42.3 years.
Which brands do Emoji fans like most?
Emoji fans show strongest brand affinity for Jotex (78.71×), Western Union (11.96×), and Love Actually (18.88×) over the country average.
Where do Emoji fans live in Germany?
Emoji fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,552), Bayern (reach 177,071), and Baden-Württemberg (reach 152,306). These three regions account for the largest share of the active audience.
What other brands do Emoji fans also like?
Beyond Emoji itself, the audience over-indexes on Western Union (11.96×), Love Actually (18.88×), Small Business Administration (17.7×), and Same-sex marriage (20.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emoji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.