Emoticon Audience in Germany
Emoticon has an estimated audience of 622,640 people in Germany. 65.1% are female, 34.9% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emoji, WhatsApp, Roland Kaiser, Germany, Barbie.
The average Emoticon fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emoji, WhatsApp, Roland Kaiser, with strongest over-indexing on Emoji (19.74× the country average). Demographically, the Emoticon audience skews more female with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Emoticon fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 46.2 |
| Estimated audience size | 622,640 |
Audience persona
The typical Emoticon fan in Germany is more female, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Emoji.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,303 | 0.97× |
| Bayern | 114,104 | 1.14× |
| Baden-Württemberg | 82,206 | 0.97× |
| Niedersachsen | 56,764 | 0.94× |
| Hessen | 49,565 | 1.04× |
| Berlin | 36,275 | 1.3× |
| Rheinland-Pfalz | 31,946 | 1.02× |
| Sachsen | 31,849 | 1.04× |
| Brandenburg | 20,424 | 1.06× |
| Schleswig-Holstein | 19,496 | 0.87× |
| Thüringen | 18,305 | 1.15× |
| Sachsen-Anhalt | 13,924 | 0.86× |
| Hamburg | 13,449 | 0.96× |
| Mecklenburg-Vorpommern | 9,452 | 0.8× |
| Saarland | 6,974 | 0.91× |
| Bremen | 5,104 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emoji | 19.74× | Technology & Electronics |
| 2.92× | Internet & Social Media | |
| Roland Kaiser | 4.25× | Music & Radio |
| Germany | 1.76× | Travel & Leisure |
| Barbie | 2.75× | Movies & TV |
| Commerzbank | 2.51× | Business & Career |
| Gala | 2.22× | News |
| Breaking news | 2.46× | Movies & TV |
| Obi (store) | 1.8× | Shopping |
| Peter Hahn | 5.15× | Fashion & Accessoires |
| Florian Silbereisen | 2.95× | Music & Radio |
| ImmoScout24 | 2× | Home & Garden |
| Schlager music | 2.48× | Music & Radio |
| Aldi | 1.74× | Shopping |
| Wetter.com | 1.95× | Home & Garden |
| REWE | 1.72× | Shopping |
| Bauhaus | 1.83× | Shopping |
| Let's Dance (German TV series) | 2.47× | Movies & TV |
| Aral AG | 1.93× | Cars & Mobility |
| Storm of Love | 3.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4 |
| Pet Ownership | JOY | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Family Orientation | CONSERVATISM | 1.07 |
| Early Adopter Mentality | POWER | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.0% |
| United States | 4.9% |
| Italy | 4.5% |
See Emoticon audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
Frequently asked questions
How many fans does Emoticon have in Germany?
Emoticon has an estimated audience of 622,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emoticon fans?
65.1% of Emoticon fans are female, 34.9% are male, with an average age of 46.2 years.
Which brands do Emoticon fans like most?
Emoticon fans show strongest brand affinity for Emoji (19.74×), WhatsApp (2.92×), and Roland Kaiser (4.25×) over the country average.
Where do Emoticon fans live in Germany?
Emoticon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,303), Bayern (reach 114,104), and Baden-Württemberg (reach 82,206). These three regions account for the largest share of the active audience.
What other brands do Emoticon fans also like?
Beyond Emoticon itself, the audience over-indexes on WhatsApp (2.92×), Roland Kaiser (4.25×), Germany (1.76×), and Barbie (2.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emoticon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.