Peter Hahn Audience in Germany
Peter Hahn has an estimated audience of 2,340,909 people in Germany. 91.7% are female, 8.3% are male, average age 53.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Lands' End, Marc Cain, BONITA, Haier, Fissler.
The average Peter Hahn fan in Germany is 53.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Lands' End, Marc Cain, BONITA, with strongest over-indexing on Lands' End (55.21× the country average). Demographically, the Peter Hahn audience skews more female with an average age of 53.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Peter Hahn fans
| Metric | Value |
|---|---|
| Female | 91.7% |
| Male | 8.3% |
| Average age | 53.0 |
| Estimated audience size | 2,340,909 |
Audience persona
The typical Peter Hahn fan in Germany is more female, around 53.0 years old, with strong Indulgence tendencies and a notable affinity for Lands' End.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 548,178 | 1.07× |
| Baden-Württemberg | 381,756 | 1.2× |
| Bayern | 377,124 | 1× |
| Niedersachsen | 245,164 | 1.08× |
| Hessen | 181,305 | 1.02× |
| Rheinland-Pfalz | 151,679 | 1.29× |
| Sachsen | 114,571 | 1× |
| Brandenburg | 83,057 | 1.14× |
| Schleswig-Holstein | 79,183 | 0.94× |
| Thüringen | 71,207 | 1.19× |
| Berlin | 67,692 | 0.65× |
| Sachsen-Anhalt | 63,660 | 1.05× |
| Mecklenburg-Vorpommern | 49,008 | 1.1× |
| Hamburg | 34,984 | 0.66× |
| Saarland | 26,495 | 0.92× |
| Bremen | 13,832 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lands' End | 55.21× | Fashion & Accessoires |
| Marc Cain | 36.77× | Fashion & Accessoires |
| BONITA | 38.39× | Fashion & Accessoires |
| Haier | 57.55× | Home & Garden |
| Fissler | 32.22× | Home & Garden |
| Hansgrohe | 22.92× | Home & Garden |
| Neff GmbH | 46.13× | Home & Garden |
| Daniel Hechter | 61.25× | Fashion & Accessoires |
| Gieves & Hawkes | 103.14× | Fashion & Accessoires |
| René Redzepi | 63.47× | Food & Beverages |
| Strellson | 28.9× | Fashion & Accessoires |
| Museum of Modern Art | 10.5× | Arts & Culture |
| Chantelle, Allier | 20× | Travel & Leisure |
| Sharp Corporation | 19.91× | Technology & Electronics |
| Kenwood Corporation | 15.65× | Technology & Electronics |
| Origins (cosmetics) | 18.36× | Beauty & Wellness |
| Desigual | 12.06× | Fashion & Accessoires |
| SieMatic | 32.17× | Home & Garden |
| Armedangels | 9.5× | Fashion & Accessoires |
| Breuninger | 3.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.9 |
| Pet Ownership | JOY | 1.58 |
| Price Sensitivity | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Family Orientation | CONSERVATISM | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.3% |
| Netherlands | 6.6% |
| Austria | 6.1% |
See Peter Hahn audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Peter Hahn have in Germany?
Peter Hahn has an estimated audience of 2,340,909 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Peter Hahn fans?
91.7% of Peter Hahn fans are female, 8.3% are male, with an average age of 53.0 years.
Which brands do Peter Hahn fans like most?
Peter Hahn fans show strongest brand affinity for Lands' End (55.21×), Marc Cain (36.77×), and BONITA (38.39×) over the country average.
Where do Peter Hahn fans live in Germany?
Peter Hahn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 548,178), Baden-Württemberg (reach 381,756), and Bayern (reach 377,124). These three regions account for the largest share of the active audience.
What other brands do Peter Hahn fans also like?
Beyond Peter Hahn itself, the audience over-indexes on Marc Cain (36.77×), BONITA (38.39×), Haier (57.55×), and Fissler (32.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peter Hahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.