Rascasse Audience Intelligence

Peter Hahn Target Market in Germany

A data profile of the people who buy, follow and care about Peter Hahn in Germany — modelled from more than twelve digital signal sources. Peter Hahn has an estimated audience of 2,359,415 people in Germany.

#340among Brand in Germany#155in Fashion & Accessoires

The average Peter Hahn fan in Germany is 53.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Marc Cain, Lands' End, BONITA, with strongest over-indexing on Marc Cain (36.77× the country average).

Demographically, the Peter Hahn audience skews more female with an average age of 53.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peter Hahn fan in Germany is more female, around 53.0 years old, with strong Indulgence tendencies and a notable affinity for Marc Cain.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Hahn profile in Germany.

Audience size
2.4M
in Germany
Gender
91.7%♀
8.3% male
Age
53.0
average years
Country rank
#2815
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peter Hahn

91.7% are female, 8.3% are male, average age 53.0.

Fig. 02

Gender split

91.7%
Female
8.3%
Male
Demographic split for Peter Hahn audience in Germany
MetricValue
Female91.7%
Male8.3%
Average age53.0
Estimated audience size2,359,415
Fig. 03

Age distribution

Ø 53.0
average years
Age distribution of the Peter Hahn audience in Germany
Age bracketShare%
16-195%
20-292%
30-394%
40-4928%
50+62%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Peter Hahn audience comes from Germany.

Worldwide audience distribution share by country for Peter Hahn
CountryShare
Germany76.3%
Netherlands6.9%
Austria5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Hahn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peter Hahn customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.27×
02Baden-Württemberg~400K1.20×
03Thüringen~70K1.19×
04Brandenburg~80K1.14×
05Mecklenburg-Vorpommern~50K1.11×
06Sachsen-Anhalt~70K1.10×
07Nordrhein-Westfalen~500K1.05×
08Niedersachsen~200K1.05×
09Sachsen~100K1.00×
10Hessen~200K0.99×
11Bayern~400K0.98×
12Saarland~30K0.97×
13Schleswig-Holstein~80K0.96×
14Bremen~10K0.73×
15Hamburg~30K0.65×
16Berlin~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Peter Hahn, Germany
0.61×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Hahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Hahn audience
#·InterestCategoryAffinity×
01Gieves & HawkesFashion & Accessoires103.14×
02Daniel HechterFashion & Accessoires61.25×
03HaierHome & Garden57.55×
04Lands' EndFashion & Accessoires55.21×
05Neff GmbHHome & Garden46.13×
06BONITAFashion & Accessoires38.39×
07Marc CainFashion & Accessoires36.77×
08FisslerHome & Garden32.22×
09SieMaticHome & Garden32.17×
10StrellsonFashion & Accessoires28.90×
11HansgroheHome & Garden22.92×
12Chantelle, AllierTravel & Leisure20.00×
13Sharp CorporationTechnology & Electronics19.91×
14Origins (cosmetics)Beauty & Wellness18.36×
15DesigualFashion & Accessoires12.06×
16Der StandardNews11.56×
17Museum of Modern ArtArts & Culture10.50×
18QuookerHome & Garden10.46×
19ArmedangelsFashion & Accessoires9.50×
20BreuningerFashion & Accessoires3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Hahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Hahn audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.99×
Quality AwarenessPREMIUM2.47×
Design AffinityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Hahn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peter Hahn's target market in Germany?

Peter Hahn's target market in Germany covers an estimated 2,359,415 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Peter Hahn customers?

91.7% of the Peter Hahn audience are female, 8.3% are male, with an average age of 53.0 years.

03

Which brands do Peter Hahn fans like most?

Peter Hahn fans show strongest brand affinity for Marc Cain (36.77×), Lands' End (55.21×), and BONITA (38.39×) over the country average.

04

Where do Peter Hahn fans live in Germany?

Peter Hahn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Peter Hahn fans also like?

Beyond Peter Hahn itself, the audience over-indexes on Lands' End (55.21×), BONITA (38.39×), Haier (57.55×), and Fissler (32.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Peter Hahn audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peter Hahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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