Quooker Audience in Germany
Quooker has an estimated audience of 1,070,319 people in Germany. 61.2% are female, 38.8% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Water filter, Citibank, Water pollution, SieMatic, Bulthaup.
The average Quooker fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Water filter, Citibank, Water pollution, with strongest over-indexing on Water filter (400× the country average). Demographically, the Quooker audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Quooker fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.5 |
| Estimated audience size | 1,070,319 |
Audience persona
The typical Quooker fan in Germany is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Water filter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 321,486 | 1.37× |
| Baden-Württemberg | 240,223 | 1.64× |
| Bayern | 225,966 | 1.31× |
| Niedersachsen | 139,501 | 1.34× |
| Hessen | 91,952 | 1.13× |
| Rheinland-Pfalz | 54,977 | 1.03× |
| Schleswig-Holstein | 41,095 | 1.07× |
| Sachsen | 37,662 | 0.72× |
| Berlin | 34,776 | 0.73× |
| Hamburg | 24,763 | 1.02× |
| Brandenburg | 24,396 | 0.73× |
| Thüringen | 20,632 | 0.76× |
| Sachsen-Anhalt | 19,021 | 0.69× |
| Mecklenburg-Vorpommern | 15,765 | 0.77× |
| Saarland | 12,156 | 0.92× |
| Bremen | 6,989 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Water filter | 400× | Food & Beverages |
| Citibank | 260.87× | Business & Career |
| Water pollution | 111.52× | Politics & Society |
| SieMatic | 130.75× | Home & Garden |
| Bulthaup | 49.34× | Home & Garden |
| Solar water heating | 50.42× | Home & Garden |
| Kitchenware | 9.5× | Home & Garden |
| Poltrona Frau | 64.3× | Home & Garden |
| Garden furniture | 6.75× | Home & Garden |
| Miele | 12.77× | Home & Garden |
| Hermès | 3.69× | Fashion & Accessoires |
| Eros Ramazzotti | 10.22× | Music & Radio |
| Peter Hahn | 7.2× | Fashion & Accessoires |
| Renovation | 3.34× | Home & Garden |
| Poggenpohl | 34.56× | Home & Garden |
| Real property | 5.03× | Home & Garden |
| Terraced house | 4.47× | Home & Garden |
| IKEA | 2.08× | Home & Garden |
| First class travel | 4.34× | Travel & Leisure |
| Refrigerator | 3.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 17.54 |
| Design Affinity | PREMIUM | 2.75 |
| DIY Mentality | THRILL | 2.33 |
| Indulgence | JOY | 1.86 |
| Sustainability | BALANCE | 1.74 |
| Luxury Orientation | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.4% |
| Netherlands | 24.3% |
| United Kingdom | 10.0% |
See Quooker audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Quooker have in Germany?
Quooker has an estimated audience of 1,070,319 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Quooker fans?
61.2% of Quooker fans are female, 38.8% are male, with an average age of 42.5 years.
Which brands do Quooker fans like most?
Quooker fans show strongest brand affinity for Water filter (400×), Citibank (260.87×), and Water pollution (111.52×) over the country average.
Where do Quooker fans live in Germany?
Quooker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 321,486), Baden-Württemberg (reach 240,223), and Bayern (reach 225,966). These three regions account for the largest share of the active audience.
What other brands do Quooker fans also like?
Beyond Quooker itself, the audience over-indexes on Citibank (260.87×), Water pollution (111.52×), SieMatic (130.75×), and Bulthaup (49.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.