Bulthaup Audience in Germany
Bulthaup has an estimated audience of 272,715 people in Germany. 59.1% are female, 40.9% are male, average age 45.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Quooker, Showroom, Ligne Roset, SieMatic, Countertop.
The average Bulthaup fan in Germany is 45.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Quooker, Showroom, Ligne Roset, with strongest over-indexing on Quooker (79.53× the country average). Demographically, the Bulthaup audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Bulthaup fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.9 |
| Estimated audience size | 272,715 |
Audience persona
The typical Bulthaup fan in Germany is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Quooker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 96,183 | 2.19× |
| Nordrhein-Westfalen | 68,483 | 1.15× |
| Baden-Württemberg | 50,769 | 1.36× |
| Hessen | 23,868 | 1.15× |
| Niedersachsen | 23,181 | 0.88× |
| Berlin | 17,715 | 1.45× |
| Rheinland-Pfalz | 11,635 | 0.85× |
| Hamburg | 10,591 | 1.72× |
| Sachsen | 7,960 | 0.6× |
| Schleswig-Holstein | 6,982 | 0.71× |
| Brandenburg | 4,598 | 0.54× |
| Bremen | 3,192 | 1.37× |
| Thüringen | 3,089 | 0.44× |
| Mecklenburg-Vorpommern | 2,604 | 0.5× |
| Sachsen-Anhalt | 2,480 | 0.35× |
| Saarland | 2,448 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quooker | 79.53× | Home & Garden |
| Showroom | 36.69× | Shopping |
| Ligne Roset | 76.96× | Home & Garden |
| SieMatic | 83.56× | Home & Garden |
| Countertop | 15.87× | Home & Garden |
| Door | 12.95× | Home & Garden |
| Office supplies | 16.96× | Business & Career |
| Sideboard | 28.49× | Home & Garden |
| Table Tennis World Cup | 93.47× | Sports |
| Chandelier | 29.49× | Home & Garden |
| Upholstery | 20.14× | Home & Garden |
| Guest house | 32.83× | Travel & Leisure |
| Poggenpohl | 62.99× | Home & Garden |
| Super Sentai | 82.08× | Movies & TV |
| Window | 10.02× | Home & Garden |
| Bora | 30.33× | Home & Garden |
| LEICHT Küchen | 50.82× | Home & Garden |
| Dornbracht | 59.85× | Home & Garden |
| Wild Atlantic Way | 58.04× | Travel & Leisure |
| Gaggenau | 19.38× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 34.27 |
| Design Affinity | PREMIUM | 3.32 |
| DIY Mentality | THRILL | 2.24 |
| Indulgence | JOY | 2.2 |
| Luxury Orientation | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.9% |
| France | 18.4% |
| Italy | 7.9% |
See Bulthaup audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Bulthaup have in Germany?
Bulthaup has an estimated audience of 272,715 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bulthaup fans?
59.1% of Bulthaup fans are female, 40.9% are male, with an average age of 45.9 years.
Which brands do Bulthaup fans like most?
Bulthaup fans show strongest brand affinity for Quooker (79.53×), Showroom (36.69×), and Ligne Roset (76.96×) over the country average.
Where do Bulthaup fans live in Germany?
Bulthaup fans in Germany are most concentrated in Bayern (reach 96,183), Nordrhein-Westfalen (reach 68,483), and Baden-Württemberg (reach 50,769). These three regions account for the largest share of the active audience.
What other brands do Bulthaup fans also like?
Beyond Bulthaup itself, the audience over-indexes on Showroom (36.69×), Ligne Roset (76.96×), SieMatic (83.56×), and Countertop (15.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulthaup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.