Bulthaup Target Market in Germany
A data profile of the people who buy, follow and care about Bulthaup in Germany — modelled from more than twelve digital signal sources. Bulthaup has an estimated audience of 269,678 people in Germany.
The average Bulthaup fan in Germany is 45.9 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Quooker, Table Tennis World Cup, Showroom, with strongest over-indexing on Quooker (79.53× the country average).
Demographically, the Bulthaup audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bulthaup fan in Germany is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Quooker.
At a glance
The key figures that characterise the Bulthaup profile in Germany.
Search interest · 12-month trend
Customer demographics of Bulthaup
59.1% are female, 40.9% are male, average age 45.9.
Gender split
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.9 |
| Estimated audience size | 269,678 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 31% |
Geography
Where the Bulthaup audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~90K | 2.13× | |
| 02 | Hamburg | ~10K | 1.60× | |
| 03 | Berlin | ~20K | 1.36× | |
| 04 | Baden-Württemberg | ~50K | 1.32× | |
| 05 | Bremen | ~3K | 1.18× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.15× | |
| 07 | Hessen | ~20K | 1.11× | |
| 08 | Niedersachsen | ~30K | 0.97× | |
| 09 | Rheinland-Pfalz | ~10K | 0.88× | |
| 10 | Saarland | ~3K | 0.87× | |
| 11 | Schleswig-Holstein | ~8K | 0.81× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.75× | |
| 13 | Brandenburg | ~6K | 0.72× | |
| 14 | Thüringen | ~5K | 0.72× | |
| 15 | Sachsen | ~9K | 0.69× | |
| 16 | Sachsen-Anhalt | ~5K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bulthaup audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Table Tennis World Cup | Sports | 93.47× | ||
| 02 | SieMatic | Home & Garden | 83.56× | ||
| 03 | Super Sentai | Movies & TV | 82.08× | ||
| 04 | Quooker | Home & Garden | 79.53× | ||
| 05 | Ligne Roset | Home & Garden | 76.96× | ||
| 06 | Poggenpohl | Home & Garden | 62.99× | ||
| 07 | Dornbracht | Home & Garden | 59.85× | ||
| 08 | Wild Atlantic Way | Travel & Leisure | 58.04× | ||
| 09 | LEICHT Küchen | Home & Garden | 50.82× | ||
| 10 | Showroom | Shopping | 36.69× | ||
| 11 | Guest house | Travel & Leisure | 32.83× | ||
| 12 | Bora | Home & Garden | 30.33× | ||
| 13 | Chandelier | Home & Garden | 29.49× | ||
| 14 | Sideboard | Home & Garden | 28.49× | ||
| 15 | Upholstery | Home & Garden | 20.14× | ||
| 16 | Gaggenau | Home & Garden | 19.38× | ||
| 17 | Office supplies | Business & Career | 16.96× | ||
| 18 | Countertop | Home & Garden | 15.87× | ||
| 19 | Door | Home & Garden | 12.95× | ||
| 20 | Window | Home & Garden | 10.02× |
Personality of the Bulthaup audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 5.47× | |
| Quality Awareness | PREMIUM | 1.98× | |
| DIY Mentality | THRILL | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Extroversion | THRILL | 1.06× |
Frequently asked questions
Who is Bulthaup's target market in Germany?
Bulthaup's target market in Germany covers an estimated 269,678 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bulthaup customers?
59.1% of the Bulthaup audience are female, 40.9% are male, with an average age of 45.9 years.
Which brands do Bulthaup fans like most?
Bulthaup fans show strongest brand affinity for Quooker (79.53×), Table Tennis World Cup (93.47×), and Showroom (36.69×) over the country average.
Where do Bulthaup fans live in Germany?
Bulthaup fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Bulthaup fans also like?
Beyond Bulthaup itself, the audience over-indexes on Table Tennis World Cup (93.47×), Showroom (36.69×), Ligne Roset (76.96×), and SieMatic (83.56×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulthaup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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