Lands' End Audience in Germany
Lands' End has an estimated audience of 645,986 people in Germany. 74.8% are female, 25.2% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Hahn, FootJoy, Winona Ryder, Armour, Allen Edmonds.
The average Lands' End fan in Germany is 46.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Hahn, FootJoy, Winona Ryder, with strongest over-indexing on Peter Hahn (39.29× the country average). Demographically, the Lands' End audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Lands' End fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 46.8 |
| Estimated audience size | 645,986 |
Audience persona
The typical Lands' End fan in Germany is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Peter Hahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,922 | 1.08× |
| Bayern | 112,324 | 1.08× |
| Baden-Württemberg | 90,939 | 1.03× |
| Niedersachsen | 82,013 | 1.31× |
| Hessen | 56,656 | 1.15× |
| Rheinland-Pfalz | 42,295 | 1.31× |
| Schleswig-Holstein | 29,948 | 1.29× |
| Berlin | 24,260 | 0.84× |
| Sachsen | 19,403 | 0.61× |
| Brandenburg | 17,647 | 0.88× |
| Hamburg | 14,514 | 0.99× |
| Thüringen | 12,383 | 0.75× |
| Saarland | 11,328 | 1.43× |
| Sachsen-Anhalt | 9,728 | 0.58× |
| Mecklenburg-Vorpommern | 8,922 | 0.72× |
| Bremen | 5,173 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Hahn | 39.29× | Fashion & Accessoires |
| FootJoy | 258.89× | Sports |
| Winona Ryder | 19.89× | Movies & TV |
| Armour | 32.44× | Kids & Family |
| Allen Edmonds | 139.46× | Fashion & Accessoires |
| Millie Bobby Brown | 7.16× | Movies & TV |
| Rory McIlroy | 21.23× | Sports |
| Marc Cain | 11.16× | Fashion & Accessoires |
| TopGolf | 18.42× | Sports |
| Noah Schnapp | 9.22× | Movies & TV |
| Breuninger | 3.48× | Fashion & Accessoires |
| Ryder Cup | 11.3× | Sports |
| Tagesschau | 2.01× | Movies & TV |
| Backcountry skiing | 4.96× | Sports |
| Texas HoldEm Poker | 14.73× | Games |
| Rockport (company) | 84.64× | Fashion & Accessoires |
| Petrol engine | 3.62× | Cars & Mobility |
| LPGA | 14.02× | Sports |
| The Open Championship | 7.91× | Sports |
| Titleist | 11.31× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.43 |
| Luxury Orientation | PREMIUM | 1.83 |
| Creativity | OPEN | 1.58 |
| Design Affinity | PREMIUM | 1.58 |
| Travelling | THRILL | 1.47 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.2% |
| United Kingdom | 6.0% |
| Germany | 5.8% |
See Lands' End audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lands' End have in Germany?
Lands' End has an estimated audience of 645,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lands' End fans?
74.8% of Lands' End fans are female, 25.2% are male, with an average age of 46.8 years.
Which brands do Lands' End fans like most?
Lands' End fans show strongest brand affinity for Peter Hahn (39.29×), FootJoy (258.89×), and Winona Ryder (19.89×) over the country average.
Where do Lands' End fans live in Germany?
Lands' End fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,922), Bayern (reach 112,324), and Baden-Württemberg (reach 90,939). These three regions account for the largest share of the active audience.
What other brands do Lands' End fans also like?
Beyond Lands' End itself, the audience over-indexes on FootJoy (258.89×), Winona Ryder (19.89×), Armour (32.44×), and Allen Edmonds (139.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lands' End. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.