Lands' End Target Market in Germany
A data profile of the people who buy, follow and care about Lands' End in Germany — modelled from more than twelve digital signal sources. Lands' End has an estimated audience of 572,484 people in Germany.
The average Lands' End fan in Germany is 46.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peter Hahn, FootJoy, Winona Ryder, with strongest over-indexing on Peter Hahn (39.29× the country average).
Demographically, the Lands' End audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lands' End fan in Germany is more female, around 46.8 years old, with strong Sports Activity tendencies and a notable affinity for Peter Hahn.
At a glance
The key figures that characterise the Lands' End profile in Germany.
Search interest · 12-month trend
Customer demographics of Lands' End
74.8% are female, 25.2% are male, average age 46.8.
Gender split
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 46.8 |
| Estimated audience size | 572,484 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 7% | |
| 30-39 | 13% | |
| 40-49 | 29% | |
| 50+ | 40% |
Worldwide distribution
of the worldwide Lands' End audience comes from Germany.
| Country | Share |
|---|---|
| United States | 83.4% |
| United Kingdom | 5.5% |
| Germany | 5.1% |
Geography
Where the Lands' End audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~10K | 1.51× | |
| 02 | Rheinland-Pfalz | ~40K | 1.28× | |
| 03 | Niedersachsen | ~80K | 1.25× | |
| 04 | Schleswig-Holstein | ~30K | 1.20× | |
| 05 | Bayern | ~100K | 1.15× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.09× | |
| 07 | Hessen | ~50K | 1.09× | |
| 08 | Bremen | ~5K | 0.98× | |
| 09 | Baden-Württemberg | ~80K | 0.96× | |
| 10 | Hamburg | ~10K | 0.96× | |
| 11 | Brandenburg | ~20K | 0.91× | |
| 12 | Berlin | ~20K | 0.84× | |
| 13 | Thüringen | ~10K | 0.79× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.77× | |
| 15 | Sachsen-Anhalt | ~10K | 0.65× | |
| 16 | Sachsen | ~20K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lands' End audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FootJoy | Sports | 258.89× | ||
| 02 | Allen Edmonds | Fashion & Accessoires | 139.46× | ||
| 03 | Rockport (company) | Fashion & Accessoires | 84.64× | ||
| 04 | Peter Hahn | Fashion & Accessoires | 39.29× | ||
| 05 | Armour | Kids & Family | 32.44× | ||
| 06 | Rory McIlroy | Sports | 21.23× | ||
| 07 | Winona Ryder | Movies & TV | 19.89× | ||
| 08 | TopGolf | Sports | 18.42× | ||
| 09 | Texas HoldEm Poker | Games | 14.73× | ||
| 10 | LPGA | Sports | 14.02× | ||
| 11 | Titleist | Sports | 11.31× | ||
| 12 | Ryder Cup | Sports | 11.30× | ||
| 13 | Marc Cain | Fashion & Accessoires | 11.16× | ||
| 14 | Noah Schnapp | Movies & TV | 9.22× | ||
| 15 | The Open Championship | Sports | 7.91× | ||
| 16 | Millie Bobby Brown | Movies & TV | 7.16× | ||
| 17 | Backcountry skiing | Sports | 4.96× | ||
| 18 | Petrol engine | Cars & Mobility | 3.62× | ||
| 19 | Breuninger | Fashion & Accessoires | 3.48× | ||
| 20 | Tagesschau | Movies & TV | 2.01× |
Personality of the Lands' End audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.34× | |
| Luxury Orientation | PREMIUM | 1.32× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Pet Ownership | JOY | 0.89× | |
| Extroversion | THRILL | 0.89× |
Frequently asked questions
Who is Lands' End's target market in Germany?
Lands' End's target market in Germany covers an estimated 572,484 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lands' End customers?
74.8% of the Lands' End audience are female, 25.2% are male, with an average age of 46.8 years.
Which brands do Lands' End fans like most?
Lands' End fans show strongest brand affinity for Peter Hahn (39.29×), FootJoy (258.89×), and Winona Ryder (19.89×) over the country average.
Where do Lands' End fans live in Germany?
Lands' End fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Lands' End fans also like?
Beyond Lands' End itself, the audience over-indexes on FootJoy (258.89×), Winona Ryder (19.89×), Armour (32.44×), and Allen Edmonds (139.46×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lands' End. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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