Rascasse Audience Intelligence

Lands' End Target Market in United States

Lands' End has an estimated audience of 9.4M people in United States.

#408among brands in United States#197in Fashion & Accessoires

The average Lands' End fan in United States is 51.5 years old, more female, and lives primarily in New York.

Most fans live in New York, Pennsylvania, California.

Top affinities include Waterstones, virgin suicides, Carrabba's Italian Grill, with strongest over-indexing on Waterstones (32.62× the country average).

Demographically, the Lands' End audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Creativity, Community Orientation.

The typical Lands' End fan in United States is more female, around 51.5 years old, with strong Creativity tendencies and a notable affinity for Waterstones.

Category: Fashion & Accessoires · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.4M
in United States
Gender
78.9%♀
21.1% male
Age
51.5
average years
Country rank
#3753
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lands' End

78.9% are female, 21.1% are male, average age 51.5.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Lands' End audience in United States
MetricValue
Female78.9%
Male21.1%
Average age51.5
Estimated audience size9.4M
Fig. 03

Age distribution

Ø 51.5
average years
Age distribution of the Lands' End audience in United States
Age bracketShare%
16-243%
25-347%
35-4414%
45-5424%
55+53%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Lands' End audience comes from United States.

Worldwide audience distribution share by country for Lands' End
CountryShare
United States83.3%
United Kingdom5.5%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lands' End customers by region in United States
#RegionReachAffinity×
01Vermont~40K2.13×
02Wisconsin~300K2.09×
03New Hampshire~70K1.93×
04Massachusetts~400K1.81×
05Maine~70K1.80×
06Minnesota~300K1.64×
07Delaware~40K1.61×
08Rhode Island~50K1.57×
09Connecticut~100K1.47×
10Pennsylvania~500K1.35×
11Michigan~400K1.32×
12Maryland~200K1.23×
13Ohio~400K1.18×
14New Jersey~300K1.18×
15New York~700K1.17×
16Virginia~300K1.15×
17South Carolina~200K1.13×
18North Carolina~300K1.07×
19Illinois~400K1.06×
20Kentucky~100K1.06×
21Iowa~90K1.05×
22West Virginia~50K0.98×
23Alaska~20K0.95×
24Tennessee~200K0.94×
25Indiana~200K0.94×
26Missouri~200K0.89×
27Montana~30K0.88×
28Alabama~100K0.86×
29Kansas~70K0.84×
30Nebraska~40K0.81×
31North Dakota~20K0.77×
32Washington~200K0.75×
33Idaho~40K0.75×
34South Dakota~20K0.75×
35Washington, District of Columbia~10K0.75×
36Georgia~200K0.73×
37Oregon~80K0.72×
38Arkansas~60K0.72×
39Mississippi~60K0.70×
40Colorado~100K0.68×
41Louisiana~80K0.61×
42Oklahoma~70K0.60×
43New Mexico~30K0.53×
44Florida~300K0.52×
45Utah~50K0.52×
46Arizona~100K0.49×
47Hawaii~20K0.46×
48Texas~300K0.45×
49California~500K0.43×
50Nevada~30K0.31×
Fig. 06

Affinity by region

Affinity by region — Lands' End, United States
0.31×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lands' End audience vs. the country average
#·InterestCategoryAffinity×
01WaterstonesLiterature32.62×
02virgin suicidesMovies & TV30.82×
03Carrabba's Italian GrillFood & Beverages6.36×
04Chico's (clothing retailer)Fashion & Accessoires6.22×
05Staples Inc.Business & Career3.12×
06IHOPFood & Beverages3.09×
07Diane KeatonMovies & TV2.83×
08J. C. PenneyShopping2.56×
09Drama moviesMovies & TV2.47×
10Hobby LobbyHome & Garden2.31×
11Nordstrom RackFashion & Accessoires2.22×
12PerfectionBusiness & Career2.19×
13Macy'sShopping1.98×
14GodPolitics & Society1.90×
15Heart (novel)Literature1.82×
16AldiShopping1.77×
17PinterestInternet & Social Media1.68×
18MSNNews1.66×
19KnowledgeBusiness & Career1.55×
20HistoryLiterature1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lands' End audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lands' End audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.49×
Community OrientationOPEN1.46×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lands' End audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.98×
Career OrientationPOWER0.98×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lands' End over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lands-end-9872” · Methodology