Rascasse Audience Intelligence

TopGolf Target Market in Germany

A data profile of the people who buy, follow and care about TopGolf in Germany — modelled from more than twelve digital signal sources. TopGolf has an estimated audience of 469,512 people in Germany.

#1610among Brand in Germany#981in Sports

The average TopGolf fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Ryder Cup, LPGA, Backcountry skiing, with strongest over-indexing on Ryder Cup (39.21× the country average).

Demographically, the TopGolf audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TopGolf fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TopGolf profile in Germany.

Audience size
470K
in Germany
Gender
65.9%♀
34.1% male
Age
39.0
average years
Country rank
#12375
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TopGolf

65.9% are female, 34.1% are male, average age 39.0.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for TopGolf audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age39.0
Estimated audience size469,512
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the TopGolf audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3918%
40-4917%
50+23%
Fig. 04

Worldwide distribution

3.3%

of the worldwide TopGolf audience comes from Germany.

Worldwide audience distribution share by country for TopGolf
CountryShare
United States76.8%
United Kingdom4.6%
Germany3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TopGolf audience in Germany is strongest.

Fig. 05

Top regions by affinity

TopGolf customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K6.06×
02Niedersachsen~60K1.30×
03Hessen~40K1.23×
04Rheinland-Pfalz~30K1.11×
05Hamburg~10K1.01×
06Bremen~3K0.82×
07Baden-Württemberg~40K0.67×
08Schleswig-Holstein~10K0.63×
09Berlin~10K0.60×
10Bayern~50K0.59×
11Saarland~3K0.55×
12Brandenburg~7K0.45×
13Thüringen~5K0.42×
14Mecklenburg-Vorpommern~4K0.42×
15Sachsen-Anhalt~5K0.39×
16Sachsen~9K0.38×
Fig. 06

Affinity by region

Affinity by region — TopGolf, Germany
0.38×1.00×6.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TopGolf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TopGolf audience
#·InterestCategoryAffinity×
01FootJoySports86.69×
02Carnoustie Golf LinksSports81.26×
03European Open (golf)Sports66.34×
04LPGASports53.51×
05Cobra GolfSports52.14×
06Pebble Beach Golf LinksSports46.40×
07Professional Golfers AssociationSports40.89×
08Ryder CupSports39.21×
09Cat StevensMusic & Radio32.01×
10Mizuno CorporationFashion & Accessoires31.42×
11ArubaTravel & Leisure27.37×
12Symphonic metalMusic & Radio21.78×
13Paul NewmanMovies & TV19.24×
14Phillips (auctioneers)Shopping16.32×
15Lush (band)Music & Radio15.99×
16Backcountry skiingSports11.80×
17Dog breedingPets & Animals10.43×
18Dog agilityPets & Animals7.80×
19Robert RedfordMovies & TV7.23×
20Deutsche PostBusiness & Career5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TopGolf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TopGolf audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
Sports ActivityPOWER1.58×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TopGolf audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
CreativityOPEN0.87×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TopGolf's target market in Germany?

TopGolf's target market in Germany covers an estimated 469,512 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of TopGolf customers?

65.9% of the TopGolf audience are female, 34.1% are male, with an average age of 39.0 years.

03

Which brands do TopGolf fans like most?

TopGolf fans show strongest brand affinity for Ryder Cup (39.21×), LPGA (53.51×), and Backcountry skiing (11.8×) over the country average.

04

Where do TopGolf fans live in Germany?

TopGolf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do TopGolf fans also like?

Beyond TopGolf itself, the audience over-indexes on LPGA (53.51×), Backcountry skiing (11.8×), Dog breeding (10.43×), and Professional Golfers Association (40.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See TopGolf audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TopGolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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