TopGolf Audience in Germany
TopGolf has an estimated audience of 477,189 people in Germany. 65.9% are female, 34.1% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Ryder Cup, LPGA, Backcountry skiing, Dog breeding, Cat Stevens.
The average TopGolf fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Ryder Cup, LPGA, Backcountry skiing, with strongest over-indexing on Ryder Cup (39.21× the country average). Demographically, the TopGolf audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of TopGolf fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.0 |
| Estimated audience size | 477,189 |
Audience persona
The typical TopGolf fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Ryder Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,892 | 6.23× |
| Niedersachsen | 62,678 | 1.35× |
| Hessen | 46,439 | 1.28× |
| Bayern | 44,413 | 0.58× |
| Baden-Württemberg | 43,488 | 0.67× |
| Rheinland-Pfalz | 26,540 | 1.11× |
| Berlin | 12,823 | 0.6× |
| Hamburg | 10,366 | 0.96× |
| Schleswig-Holstein | 9,272 | 0.54× |
| Sachsen | 7,644 | 0.33× |
| Brandenburg | 5,431 | 0.37× |
| Thüringen | 3,478 | 0.29× |
| Bremen | 3,150 | 0.77× |
| Sachsen-Anhalt | 3,094 | 0.25× |
| Mecklenburg-Vorpommern | 2,432 | 0.27× |
| Saarland | 2,401 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryder Cup | 39.21× | Sports |
| LPGA | 53.51× | Sports |
| Backcountry skiing | 11.8× | Sports |
| Dog breeding | 10.43× | Pets & Animals |
| Cat Stevens | 32.01× | Music & Radio |
| Professional Golfers Association | 40.89× | Sports |
| Mizuno Corporation | 31.42× | Fashion & Accessoires |
| Cobra Golf | 52.14× | Sports |
| FootJoy | 86.69× | Sports |
| Robert Redford | 7.23× | Movies & TV |
| Pebble Beach Golf Links | 46.4× | Sports |
| Deutsche Post | 5.85× | Business & Career |
| Carnoustie Golf Links | 81.26× | Sports |
| Lush (band) | 15.99× | Music & Radio |
| Paul Newman | 19.24× | Movies & TV |
| Symphonic metal | 21.78× | Music & Radio |
| Dog agility | 7.8× | Pets & Animals |
| Aruba | 27.37× | Travel & Leisure |
| European Open (golf) | 66.34× | Sports |
| Adam Scott (golfer) | 22.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Family Orientation | CONSERVATISM | 1.83 |
| Sports Activity | POWER | 1.75 |
| Early Adopter Mentality | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.4% |
| United Kingdom | 4.6% |
| Germany | 3.0% |
See TopGolf audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does TopGolf have in Germany?
TopGolf has an estimated audience of 477,189 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of TopGolf fans?
65.9% of TopGolf fans are female, 34.1% are male, with an average age of 39.0 years.
Which brands do TopGolf fans like most?
TopGolf fans show strongest brand affinity for Ryder Cup (39.21×), LPGA (53.51×), and Backcountry skiing (11.8×) over the country average.
Where do TopGolf fans live in Germany?
TopGolf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,892), Niedersachsen (reach 62,678), and Hessen (reach 46,439). These three regions account for the largest share of the active audience.
What other brands do TopGolf fans also like?
Beyond TopGolf itself, the audience over-indexes on LPGA (53.51×), Backcountry skiing (11.8×), Dog breeding (10.43×), and Cat Stevens (32.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TopGolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.