Marc Cain Audience in Germany
Marc Cain has an estimated audience of 1,306,844 people in Germany. 70.1% are female, 29.9% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Lands' End, Western Union, Breuninger, Peter Hahn, Jotex.
The average Marc Cain fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Lands' End, Western Union, Breuninger, with strongest over-indexing on Lands' End (21.76× the country average). Demographically, the Marc Cain audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Marc Cain fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 41.7 |
| Estimated audience size | 1,306,844 |
Audience persona
The typical Marc Cain fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Lands' End.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,672 | 0.97× |
| Baden-Württemberg | 271,204 | 1.52× |
| Bayern | 256,307 | 1.22× |
| Niedersachsen | 122,958 | 0.97× |
| Rheinland-Pfalz | 98,081 | 1.5× |
| Hessen | 93,808 | 0.94× |
| Sachsen | 70,516 | 1.1× |
| Sachsen-Anhalt | 41,382 | 1.22× |
| Berlin | 39,562 | 0.68× |
| Brandenburg | 34,455 | 0.85× |
| Thüringen | 27,497 | 0.83× |
| Schleswig-Holstein | 26,265 | 0.56× |
| Mecklenburg-Vorpommern | 25,590 | 1.03× |
| Saarland | 19,346 | 1.21× |
| Hamburg | 18,512 | 0.63× |
| Bremen | 9,066 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lands' End | 21.76× | Fashion & Accessoires |
| Western Union | 7.2× | Business & Career |
| Breuninger | 4.44× | Fashion & Accessoires |
| Peter Hahn | 8.25× | Fashion & Accessoires |
| Jotex | 20.82× | Shopping |
| Tagesschau | 1.71× | Movies & TV |
| Teh tarik | 86.49× | Food & Beverages |
| Old Navy | 9.29× | Fashion & Accessoires |
| RTL Television | 2.68× | Movies & TV |
| H&M | 1.77× | Shopping |
| Drop shipping | 2.29× | Shopping |
| Ariana Grande | 3.79× | Music & Radio |
| Lindex | 7.74× | Fashion & Accessoires |
| Rossmann | 1.73× | Shopping |
| Hermès | 1.83× | Fashion & Accessoires |
| BAUR | 2.84× | Shopping |
| Oysho | 4.15× | Fashion & Accessoires |
| C&A | 1.95× | Shopping |
| Tom Tailor | 3.47× | Fashion & Accessoires |
| Real property | 2.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.3 |
| Indulgence | JOY | 1.26 |
| Sustainability | BALANCE | 1.19 |
| Sports Activity | POWER | 1.18 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.3% |
| Netherlands | 9.1% |
| Austria | 5.4% |
See Marc Cain audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Marc Cain have in Germany?
Marc Cain has an estimated audience of 1,306,844 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Marc Cain fans?
70.1% of Marc Cain fans are female, 29.9% are male, with an average age of 41.7 years.
Which brands do Marc Cain fans like most?
Marc Cain fans show strongest brand affinity for Lands' End (21.76×), Western Union (7.2×), and Breuninger (4.44×) over the country average.
Where do Marc Cain fans live in Germany?
Marc Cain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,672), Baden-Württemberg (reach 271,204), and Bayern (reach 256,307). These three regions account for the largest share of the active audience.
What other brands do Marc Cain fans also like?
Beyond Marc Cain itself, the audience over-indexes on Western Union (7.2×), Breuninger (4.44×), Peter Hahn (8.25×), and Jotex (20.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marc Cain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.