Old Navy Audience in Germany
Old Navy has an estimated audience of 697,853 people in Germany. 72.0% are female, 28.0% are male, average age 33.1. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Zalando Lounge, American Eagle Outfitters, LeatherUp.com, Target Corporation, Ushuaia.
The average Old Navy fan in Germany is 33.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Zalando Lounge, American Eagle Outfitters, LeatherUp.com, with strongest over-indexing on Zalando Lounge (37.18× the country average). Demographically, the Old Navy audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Old Navy fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 33.1 |
| Estimated audience size | 697,853 |
Audience persona
The typical Old Navy fan in Germany is more female, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for Zalando Lounge.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 141,966 | 1.27× |
| Nordrhein-Westfalen | 117,139 | 0.77× |
| Rheinland-Pfalz | 114,396 | 3.27× |
| Baden-Württemberg | 110,562 | 1.16× |
| Hessen | 91,746 | 1.73× |
| Niedersachsen | 50,180 | 0.74× |
| Berlin | 39,654 | 1.27× |
| Schleswig-Holstein | 19,617 | 0.78× |
| Sachsen | 19,262 | 0.56× |
| Hamburg | 15,974 | 1.01× |
| Brandenburg | 14,442 | 0.67× |
| Thüringen | 8,607 | 0.48× |
| Sachsen-Anhalt | 7,891 | 0.44× |
| Mecklenburg-Vorpommern | 6,117 | 0.46× |
| Saarland | 5,672 | 0.66× |
| Bremen | 4,361 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zalando Lounge | 37.18× | Shopping |
| American Eagle Outfitters | 46.29× | Fashion & Accessoires |
| LeatherUp.com | 112.28× | Cars & Mobility |
| Target Corporation | 26.79× | Shopping |
| Ushuaia | 186.6× | Travel & Leisure |
| Banana Republic | 30.18× | Fashion & Accessoires |
| Cyfrowy Polsat | 68.58× | Movies & TV |
| Compression garment | 28.41× | Health |
| Shaper | 45.04× | Fashion & Accessoires |
| Bratislava | 18.31× | Travel & Leisure |
| Weight loss (Fitness And wellness) | 9.25× | Health |
| Natural History Museum of Los Angeles County | 169.76× | Arts & Culture |
| Lindex | 24.62× | Fashion & Accessoires |
| Aéropostale (clothing) | 32.84× | Fashion & Accessoires |
| Mendoza, Argentina | 102.5× | Travel & Leisure |
| Low-carbohydrate diet | 9.32× | Food & Beverages |
| Sears | 59.18× | Shopping |
| San Carlos de Bariloche | 98.92× | Travel & Leisure |
| Stradivarius | 9.73× | Shopping |
| Popcorn Time | 25.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Career Orientation | POWER | 1.46 |
| Price Sensitivity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.41 |
| Design Affinity | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.8% |
| Canada | 8.9% |
| United Kingdom | 1.4% |
See Old Navy audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Old Navy have in Germany?
Old Navy has an estimated audience of 697,853 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Old Navy fans?
72.0% of Old Navy fans are female, 28.0% are male, with an average age of 33.1 years.
Which brands do Old Navy fans like most?
Old Navy fans show strongest brand affinity for Zalando Lounge (37.18×), American Eagle Outfitters (46.29×), and LeatherUp.com (112.28×) over the country average.
Where do Old Navy fans live in Germany?
Old Navy fans in Germany are most concentrated in Bayern (reach 141,966), Nordrhein-Westfalen (reach 117,139), and Rheinland-Pfalz (reach 114,396). These three regions account for the largest share of the active audience.
What other brands do Old Navy fans also like?
Beyond Old Navy itself, the audience over-indexes on American Eagle Outfitters (46.29×), LeatherUp.com (112.28×), Target Corporation (26.79×), and Ushuaia (186.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Old Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.