A data profile of the people who buy, follow and care about Compression garment in Germany — modelled from more than twelve digital signal sources. Compression garment has an estimated audience of 824,823 people in Germany.
The average Compression garment fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jason Statham, Health insurance, Corset, with strongest over-indexing on Jason Statham (20× the country average).
Demographically, the Compression garment audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Compression garment fan in Germany is more female, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Jason Statham.
The key figures that characterise the Compression garment profile in Germany.
66.0% are female, 34.0% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 34.9 |
| Estimated audience size | 824,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Compression garment audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.2% |
| Japan | 6.6% |
| Germany | 6.4% |
Where the Compression garment audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.61× | |
| 02 | Saarland | ~10K | 1.32× | |
| 03 | Thüringen | ~20K | 1.05× | |
| 04 | Sachsen-Anhalt | ~20K | 1.04× | |
| 05 | Brandenburg | ~30K | 1.03× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 07 | Hamburg | ~20K | 0.99× | |
| 08 | Schleswig-Holstein | ~30K | 0.95× | |
| 09 | Rheinland-Pfalz | ~40K | 0.93× | |
| 10 | Sachsen | ~40K | 0.92× | |
| 11 | Berlin | ~30K | 0.91× | |
| 12 | Niedersachsen | ~70K | 0.84× | |
| 13 | Hessen | ~50K | 0.84× | |
| 14 | Baden-Württemberg | ~90K | 0.81× | |
| 15 | Bayern | ~100K | 0.76× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.73× |
The strongest cross-interests of the Compression garment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stem cell therapy | Health | 34.81× | ||
| 02 | Hula Hoops | Sports | 30.72× | ||
| 03 | Old Navy | Fashion & Accessoires | 28.41× | ||
| 04 | Corset | Fashion & Accessoires | 22.87× | ||
| 05 | Erykah Badu | Music & Radio | 21.86× | ||
| 06 | Health insurance | Business & Career | 21.39× | ||
| 07 | Jason Statham | Movies & TV | 20.00× | ||
| 08 | Enya | Music & Radio | 19.78× | ||
| 09 | PUDELEK | News | 18.87× | ||
| 10 | Jet Li | Movies & TV | 18.65× | ||
| 11 | David Hockney | Arts & Culture | 18.48× | ||
| 12 | Tyla | Music & Radio | 15.60× | ||
| 13 | BB cream | Beauty & Wellness | 15.06× | ||
| 14 | Dua Lipa | Music & Radio | 10.48× | ||
| 15 | Powdered milk | Kids & Family | 10.08× | ||
| 16 | Mytheresa.com | Shopping | 7.78× | ||
| 17 | Zendaya | Movies & TV | 5.55× | ||
| 18 | Uniqlo | Shopping | 4.94× | ||
| 19 | Ulla Popken | Fashion & Accessoires | 3.67× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Sustainability | BALANCE | 1.57× | |
| Quality Awareness | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Pet Ownership | JOY | 0.68× | |
| Social Media Usage | JOY | 0.79× |
Compression garment has an estimated audience of 824,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.0% of Compression garment fans are female, 34.0% are male, with an average age of 34.9 years.
Compression garment fans show strongest brand affinity for Jason Statham (20×), Health insurance (21.39×), and Corset (22.87×) over the country average.
Compression garment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Compression garment itself, the audience over-indexes on Health insurance (21.39×), Corset (22.87×), Old Navy (28.41×), and BB cream (15.06×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Compression garment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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