Compression garment Audience in Germany
Compression garment has an estimated audience of 824,823 people in Germany. 66.0% are female, 34.0% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Health insurance, BB cream, PUDELEK, Jason Statham, Old Navy.
The average Compression garment fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Health insurance, BB cream, PUDELEK, with strongest over-indexing on Health insurance (19.16× the country average). Demographically, the Compression garment audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Compression garment fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 34.9 |
| Estimated audience size | 824,823 |
Audience persona
The typical Compression garment fan in Germany is more female, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Health insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,847 | 0.29× |
| Bayern | 44,889 | 0.34× |
| Baden-Württemberg | 31,993 | 0.28× |
| Hessen | 30,732 | 0.49× |
| Rheinland-Pfalz | 30,413 | 0.74× |
| Brandenburg | 29,456 | 1.15× |
| Niedersachsen | 29,241 | 0.37× |
| Berlin | 28,812 | 0.78× |
| Sachsen | 27,770 | 0.69× |
| Thüringen | 26,270 | 1.25× |
| Bremen | 25,320 | 3.59× |
| Sachsen-Anhalt | 25,230 | 1.18× |
| Saarland | 24,152 | 2.38× |
| Schleswig-Holstein | 22,892 | 0.77× |
| Mecklenburg-Vorpommern | 19,171 | 1.22× |
| Hamburg | 17,986 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 19.16× | Business & Career |
| BB cream | 16.73× | Beauty & Wellness |
| PUDELEK | 22.29× | News |
| Jason Statham | 12.05× | Movies & TV |
| Old Navy | 23.45× | Fashion & Accessoires |
| Corset | 17.22× | Fashion & Accessoires |
| Zendaya | 10.52× | Movies & TV |
| Uniqlo | 5.09× | Shopping |
| Mothercare | 8.11× | Kids & Family |
| Powdered milk | 8.75× | Kids & Family |
| Enya | 16.42× | Music & Radio |
| Superfood | 7.83× | Food & Beverages |
| Spanx | 26.46× | Fashion & Accessoires |
| American folk music | 6.92× | Music & Radio |
| Knee pad | 23.64× | Health |
| Ulla Popken | 4.33× | Fashion & Accessoires |
| Mytheresa.com | 8.09× | Shopping |
| Spiegel Online | 1.95× | News |
| ICloud | 4.25× | Technology & Electronics |
| Love Island | 12.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Convenience Orientation | PREMIUM | 1.69 |
| Luxury Orientation | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.57 |
| Sports Activity | POWER | 1.57 |
| Quality Awareness | PREMIUM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| Japan | 6.6% |
| Germany | 6.4% |
See Compression garment audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Compression garment have in Germany?
Compression garment has an estimated audience of 824,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Compression garment fans?
66.0% of Compression garment fans are female, 34.0% are male, with an average age of 34.9 years.
Which brands do Compression garment fans like most?
Compression garment fans show strongest brand affinity for Health insurance (19.16×), BB cream (16.73×), and PUDELEK (22.29×) over the country average.
Where do Compression garment fans live in Germany?
Compression garment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,847), Bayern (reach 44,889), and Baden-Württemberg (reach 31,993). These three regions account for the largest share of the active audience.
What other brands do Compression garment fans also like?
Beyond Compression garment itself, the audience over-indexes on BB cream (16.73×), PUDELEK (22.29×), Jason Statham (12.05×), and Old Navy (23.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compression garment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.