Tyla Audience in Germany
Tyla has an estimated audience of 290,222 people in Germany. 47.1% are female, 52.9% are male, average age 25.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SZA (singer), Chris Brown, Contemporary R&B, Nicki Minaj, GloRilla.
The average Tyla fan in Germany is 25.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SZA (singer), Chris Brown, Contemporary R&B, with strongest over-indexing on SZA (singer) (146.32× the country average). Demographically, the Tyla audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Tyla fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 25.9 |
| Estimated audience size | 290,222 |
Audience persona
The typical Tyla fan in Germany is balanced, around 25.9 years old, with strong Individualism tendencies and a notable affinity for SZA (singer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,145 | 1.21× |
| Bayern | 52,789 | 1.12× |
| Baden-Württemberg | 47,431 | 1.19× |
| Hessen | 30,959 | 1.39× |
| Niedersachsen | 26,312 | 0.93× |
| Berlin | 21,454 | 1.64× |
| Rheinland-Pfalz | 15,895 | 1.08× |
| Sachsen | 10,693 | 0.75× |
| Hamburg | 9,184 | 1.39× |
| Schleswig-Holstein | 8,963 | 0.85× |
| Brandenburg | 6,231 | 0.69× |
| Sachsen-Anhalt | 4,646 | 0.61× |
| Thüringen | 4,582 | 0.61× |
| Mecklenburg-Vorpommern | 3,282 | 0.59× |
| Bremen | 2,884 | 1.15× |
| Saarland | 2,859 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SZA (singer) | 146.32× | Music & Radio |
| Chris Brown | 71.64× | Music & Radio |
| Contemporary R&B | 12.29× | Music & Radio |
| Nicki Minaj | 23.93× | Music & Radio |
| GloRilla | 19.1× | Music & Radio |
| Teyana Taylor | 29.66× | Movies & TV |
| Dieter Bohlen | 10.76× | Music & Radio |
| Yuna | 34.92× | Music & Radio |
| FLO | 27.48× | Music & Radio |
| Salma Hayek | 13.17× | Movies & TV |
| Cardi B | 25.64× | Music & Radio |
| Usher (entertainer) | 34.92× | Music & Radio |
| H.E.R. | 29.03× | Music & Radio |
| D’Angelo | 27.11× | Music & Radio |
| Chase Atlantic | 39.27× | Music & Radio |
| Ayliva | 11.58× | Music & Radio |
| George Clooney | 10.39× | Movies & TV |
| Compression garment | 15.6× | Health |
| Music of Nigeria | 16.31× | Music & Radio |
| Zaho de Sagazan | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.2 |
| Risk Appetite | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| India | 5.4% |
| Japan | 5.3% |
See Tyla audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Tyla have in Germany?
Tyla has an estimated audience of 290,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tyla fans?
47.1% of Tyla fans are female, 52.9% are male, with an average age of 25.9 years.
Which brands do Tyla fans like most?
Tyla fans show strongest brand affinity for SZA (singer) (146.32×), Chris Brown (71.64×), and Contemporary R&B (12.29×) over the country average.
Where do Tyla fans live in Germany?
Tyla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,145), Bayern (reach 52,789), and Baden-Württemberg (reach 47,431). These three regions account for the largest share of the active audience.
What other brands do Tyla fans also like?
Beyond Tyla itself, the audience over-indexes on Chris Brown (71.64×), Contemporary R&B (12.29×), Nicki Minaj (23.93×), and GloRilla (19.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tyla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.