Tyla Audience in United States
Tyla has an estimated audience of 2,966,707 people in United States. 59.0% are female, 41.0% are male, average age 31.1. Top regions: California, Texas, New York.
The average Tyla fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Tyla audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Tyla fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 31.1 |
| Estimated audience size | 2,966,707 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 430,531 | 1.32× |
| Texas | 311,730 | 1.22× |
| New York | 265,289 | 1.6× |
| Florida | 262,211 | 1.31× |
| Georgia | 142,504 | 1.56× |
| Illinois | 118,376 | 1.2× |
| North Carolina | 113,479 | 1.27× |
| Pennsylvania | 110,329 | 1.1× |
| New Jersey | 106,075 | 1.41× |
| Virginia | 93,516 | 1.29× |
| Ohio | 88,752 | 0.97× |
| Maryland | 83,838 | 1.64× |
| Michigan | 81,759 | 1.05× |
| Massachusetts | 74,793 | 1.28× |
| Washington | 66,606 | 1.12× |
| Arizona | 66,425 | 1.1× |
| Tennessee | 57,522 | 0.97× |
| Indiana | 51,781 | 0.96× |
| South Carolina | 49,288 | 1.1× |
| Louisiana | 47,340 | 1.24× |
| Alabama | 47,295 | 1.14× |
| Missouri | 43,728 | 0.91× |
| Colorado | 40,585 | 0.87× |
| Minnesota | 39,858 | 0.94× |
| Connecticut | 38,825 | 1.3× |
| Wisconsin | 36,378 | 0.82× |
| Nevada | 32,996 | 1.15× |
| Kentucky | 30,896 | 0.83× |
| Oregon | 29,987 | 0.88× |
| Oklahoma | 27,589 | 0.84× |
| Mississippi | 24,979 | 1.02× |
| Utah | 21,424 | 0.81× |
| Arkansas | 21,219 | 0.87× |
| Kansas | 17,743 | 0.76× |
| Iowa | 16,993 | 0.7× |
| Hawaii | 14,802 | 1.16× |
| Washington, District of Columbia | 14,591 | 1.64× |
| New Mexico | 10,611 | 0.71× |
| Nebraska | 10,302 | 0.69× |
| Rhode Island | 10,060 | 1.07× |
| Idaho | 9,412 | 0.63× |
| Delaware | 8,735 | 1.07× |
| New Hampshire | 8,165 | 0.7× |
| West Virginia | 8,045 | 0.58× |
| Maine | 6,918 | 0.65× |
| Alaska | 5,012 | 0.79× |
| Montana | 4,315 | 0.52× |
| North Dakota | 3,736 | 0.61× |
| South Dakota | 3,595 | 0.52× |
| Vermont | 3,342 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.17 |
| Early Adopter Mentality | POWER | 1.78 |
| Luxury Orientation | PREMIUM | 1.41 |
| Extroversion | THRILL | 1.2 |
| Mindfulness | BALANCE | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| India | 5.4% |
| Japan | 5.3% |
See Tyla audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tyla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.