Cardi B Audience in Germany
Cardi B has an estimated audience of 540,986 people in Germany. 56.5% are female, 43.5% are male, average age 25.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GloRilla, Barbie, Ice Spice, Underground hip hop, Nicki Minaj.
The average Cardi B fan in Germany is 25.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GloRilla, Barbie, Ice Spice, with strongest over-indexing on GloRilla (31.08× the country average). Demographically, the Cardi B audience skews more female with an average age of 25.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Cardi B fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 25.7 |
| Estimated audience size | 540,986 |
Audience persona
The typical Cardi B fan in Germany is more female, around 25.7 years old, with strong Price Sensitivity tendencies and a notable affinity for GloRilla.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,452 | 1.15× |
| Bayern | 93,823 | 1.08× |
| Baden-Württemberg | 86,673 | 1.17× |
| Hessen | 58,374 | 1.42× |
| Niedersachsen | 50,798 | 0.97× |
| Berlin | 33,988 | 1.41× |
| Rheinland-Pfalz | 28,070 | 1.04× |
| Sachsen | 21,001 | 0.79× |
| Schleswig-Holstein | 17,525 | 0.9× |
| Hamburg | 14,726 | 1.2× |
| Brandenburg | 13,029 | 0.78× |
| Thüringen | 9,797 | 0.71× |
| Sachsen-Anhalt | 9,643 | 0.69× |
| Mecklenburg-Vorpommern | 6,913 | 0.67× |
| Saarland | 5,882 | 0.89× |
| Bremen | 5,286 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GloRilla | 31.08× | Music & Radio |
| Barbie | 4.64× | Movies & TV |
| Ice Spice | 21.83× | Music & Radio |
| Underground hip hop | 6.64× | Music & Radio |
| Nicki Minaj | 13.5× | Music & Radio |
| Megan Thee Stallion | 26.86× | Music & Radio |
| Afrobeat | 8.43× | Music & Radio |
| Rhianna (singer) | 8.95× | Music & Radio |
| Shopping | 2.07× | Shopping |
| Euphoria | 2.89× | Movies & TV |
| Human hair growth | 8.58× | Health |
| Hair Extensions | 6.8× | Beauty & Wellness |
| Wig | 6.13× | Beauty & Wellness |
| Bad Bunny | 7.18× | Music & Radio |
| Doja Cat | 16.43× | Music & Radio |
| Sports | 1.74× | Sports |
| Drake | 8.36× | Music & Radio |
| Charlotte Tilbury | 6.5× | Beauty & Wellness |
| Bhad Bhabie | 19.13× | Music & Radio |
| Movies | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.03 |
| Luxury Orientation | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.52 |
| Risk Appetite | THRILL | 1.38 |
| Social Media Usage | JOY | 1.27 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.4% |
| Canada | 3.7% |
| Brazil | 3.7% |
See Cardi B audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Cardi B have in Germany?
Cardi B has an estimated audience of 540,986 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cardi B fans?
56.5% of Cardi B fans are female, 43.5% are male, with an average age of 25.7 years.
Which brands do Cardi B fans like most?
Cardi B fans show strongest brand affinity for GloRilla (31.08×), Barbie (4.64×), and Ice Spice (21.83×) over the country average.
Where do Cardi B fans live in Germany?
Cardi B fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,452), Bayern (reach 93,823), and Baden-Württemberg (reach 86,673). These three regions account for the largest share of the active audience.
What other brands do Cardi B fans also like?
Beyond Cardi B itself, the audience over-indexes on Barbie (4.64×), Ice Spice (21.83×), Underground hip hop (6.64×), and Nicki Minaj (13.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cardi B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.