Rascasse Audience Intelligence

Doja Cat Audience in Germany

A data profile of the people who buy, follow and care about Doja Cat in Germany — modelled from more than twelve digital signal sources. Doja Cat has an estimated audience of 442,659 people in Germany.

#63among Hip hop in Germany#2542among Person in Germany#1514in Music & Radio

The average Doja Cat fan in Germany is 27.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tinashe, Stromae, Music, with strongest over-indexing on Tinashe (65.85× the country average).

Demographically, the Doja Cat audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Doja Cat fan in Germany is more female, around 27.2 years old, with strong Sustainability tendencies and a notable affinity for Tinashe.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doja Cat profile in Germany.

Audience size
443K
in Germany
Gender
59.0%♀
41.0% male
Age
27.2
average years
Country rank
#12910
Person in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doja Cat fans

59.0% are female, 41.0% are male, average age 27.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Doja Cat audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age27.2
Estimated audience size442,659
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Doja Cat audience in Germany
Age bracketShare%
16-1957%
20-2920%
30-3911%
40-498%
50+4%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Doja Cat audience comes from Germany.

Worldwide audience distribution share by country for Doja Cat
CountryShare
United States38.6%
United Kingdom5.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doja Cat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Doja Cat fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.51×
02Hamburg~10K1.23×
03Hessen~40K1.17×
04Nordrhein-Westfalen~100K1.09×
05Bremen~4K1.07×
06Baden-Württemberg~60K1.04×
07Bayern~70K1.01×
08Rheinland-Pfalz~20K0.97×
09Schleswig-Holstein~10K0.93×
10Saarland~5K0.93×
11Niedersachsen~40K0.92×
12Sachsen~20K0.90×
13Brandenburg~10K0.90×
14Mecklenburg-Vorpommern~7K0.84×
15Sachsen-Anhalt~9K0.78×
16Thüringen~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Doja Cat, Germany
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doja Cat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doja Cat audience
#·InterestCategoryAffinity×
01TinasheMovies & TV65.85×
02StromaeMusic & Radio29.39×
03AaliyahMusic & Radio19.57×
04The WeekndMusic & Radio12.06×
05Contemporary R&BMusic & Radio5.84×
06Electronic musicMusic & Radio2.95×
07Harry PotterMovies & TV2.56×
08MusicBusiness & Career2.28×
09TikTokInternet & Social Media2.14×
10Live eventsMusic & Radio2.10×
11MoviesMovies & TV2.09×
12Arts and musicArts & Culture2.04×
13EntertainmentMovies & TV2.03×
14ReadingLiterature1.97×
15Consumer electronicsTechnology & Electronics1.94×
16SportsSports1.93×
17FC Bayern MunichSports1.89×
18Food and drinkFood & Beverages1.84×
19FoodFood & Beverages1.83×
20dB’sMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doja Cat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Doja Cat audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.90×
Healthy LifestyleBALANCE1.89×
Design AffinityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Doja Cat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Family OrientationCONSERVATISM1.19×
Price SensitivityPREMIUM1.29×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Doja Cat have in Germany?

Doja Cat has an estimated audience of 442,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Doja Cat fans?

59.0% of Doja Cat fans are female, 41.0% are male, with an average age of 27.2 years.

03

Which brands do Doja Cat fans like most?

Doja Cat fans show strongest brand affinity for Tinashe (65.85×), Stromae (29.39×), and Music (2.28×) over the country average.

04

Where do Doja Cat fans live in Germany?

Doja Cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Doja Cat fans also like?

Beyond Doja Cat itself, the audience over-indexes on Stromae (29.39×), Music (2.28×), Contemporary R&B (5.84×), and Harry Potter (2.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Doja Cat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Doja Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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