Doja Cat Audience in Germany
Doja Cat has an estimated audience of 426,745 people in Germany. 58.7% are female, 41.3% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tinashe, Stromae, Harry Potter, Music, Contemporary R&B.
The average Doja Cat fan in Germany is 27.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tinashe, Stromae, Harry Potter, with strongest over-indexing on Tinashe (65.85× the country average). Demographically, the Doja Cat audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Doja Cat fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 27.0 |
| Estimated audience size | 426,745 |
Audience persona
The typical Doja Cat fan in Germany is more female, around 27.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Tinashe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,730 | 1.16× |
| Bayern | 72,041 | 1.05× |
| Baden-Württemberg | 63,019 | 1.08× |
| Hessen | 39,859 | 1.23× |
| Niedersachsen | 39,115 | 0.94× |
| Berlin | 28,590 | 1.5× |
| Rheinland-Pfalz | 21,399 | 1× |
| Sachsen | 18,668 | 0.89× |
| Schleswig-Holstein | 13,820 | 0.9× |
| Hamburg | 11,238 | 1.17× |
| Brandenburg | 11,224 | 0.85× |
| Thüringen | 8,142 | 0.75× |
| Sachsen-Anhalt | 8,032 | 0.73× |
| Mecklenburg-Vorpommern | 6,617 | 0.81× |
| Saarland | 4,766 | 0.91× |
| Bremen | 3,761 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinashe | 65.85× | Movies & TV |
| Stromae | 29.39× | Music & Radio |
| Harry Potter | 2.56× | Movies & TV |
| Music | 2.28× | Business & Career |
| Contemporary R&B | 5.84× | Music & Radio |
| Euphoria | 3.11× | Movies & TV |
| Entertainment | 2.03× | Movies & TV |
| Aaliyah | 19.57× | Music & Radio |
| Arts and music | 2.04× | Arts & Culture |
| Electronic music | 2.95× | Music & Radio |
| Movies | 2.09× | Movies & TV |
| Food and drink | 1.84× | Food & Beverages |
| Sports | 1.93× | Sports |
| Reading | 1.97× | Literature |
| Live events | 2.1× | Music & Radio |
| The Weeknd | 12.06× | Music & Radio |
| Consumer electronics | 1.94× | Technology & Electronics |
| TikTok | 2.14× | Internet & Social Media |
| Food | 1.83× | Food & Beverages |
| Outdoor recreation | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.89 |
| Sustainability | BALANCE | 1.66 |
| Luxury Orientation | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.25 |
| Social Media Usage | JOY | 1.2 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 5.6% |
| Brazil | 5.0% |
See Doja Cat audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Doja Cat have in Germany?
Doja Cat has an estimated audience of 426,745 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Doja Cat fans?
58.7% of Doja Cat fans are female, 41.3% are male, with an average age of 27.0 years.
Which brands do Doja Cat fans like most?
Doja Cat fans show strongest brand affinity for Tinashe (65.85×), Stromae (29.39×), and Harry Potter (2.56×) over the country average.
Where do Doja Cat fans live in Germany?
Doja Cat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,730), Bayern (reach 72,041), and Baden-Württemberg (reach 63,019). These three regions account for the largest share of the active audience.
What other brands do Doja Cat fans also like?
Beyond Doja Cat itself, the audience over-indexes on Stromae (29.39×), Harry Potter (2.56×), Music (2.28×), and Contemporary R&B (5.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Doja Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.