Stromae Audience in Germany

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Stromae has an estimated audience of 305,496 people in Germany. 75.6% are female, 24.4% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zaho de Sagazan, Édith Piaf, Charlotte Cardin, Macklemore, Jain.

The average Stromae fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zaho de Sagazan, Édith Piaf, Charlotte Cardin, with strongest over-indexing on Zaho de Sagazan (69.34× the country average). Demographically, the Stromae audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Stromae fans

Demographic split for Stromae audience in Germany
MetricValue
Female75.6%
Male24.4%
Average age33.0
Estimated audience size305,496

Audience persona

The typical Stromae fan in Germany is more female, around 33.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Zaho de Sagazan.

Top regions in Germany

Top regions ranked by reach for Stromae in Germany
RegionReachAffinity
Nordrhein-Westfalen76,1821.14×
Bayern50,4971.03×
Baden-Württemberg48,7131.17×
Hessen27,8141.19×
Niedersachsen27,2600.92×
Berlin20,6111.51×
Rheinland-Pfalz15,340
Sachsen13,2430.88×
Schleswig-Holstein9,4490.86×
Hamburg8,5201.23×
Brandenburg6,9890.74×
Thüringen5,5900.72×
Sachsen-Anhalt5,1770.65×
Saarland4,3531.16×
Mecklenburg-Vorpommern3,7390.64×
Bremen3,0001.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stromae audience
BrandAffinityCategory
Zaho de Sagazan69.34×Music & Radio
Édith Piaf28.07×Music & Radio
Charlotte Cardin77.22×Music & Radio
Macklemore42.84×Music & Radio
Jain60.99×Music & Radio
Zaz (singer)20.43×Music & Radio
Ray Dalton42.84×Music & Radio
Ticketmaster7.11×Travel & Leisure
Dua Lipa8.5×Music & Radio
Louane Emera29.62×Music & Radio
Tourist30.3×Music & Radio
Eventim4.43×Travel & Leisure
Euphoria2.27×Movies & TV
Kraftklub10.51×Music & Radio
Harry Potter1.58×Movies & TV
Benjamin Biolay77.22×Music & Radio
Tagesschau1.56×Movies & TV
Tate McRae6.27×Music & Radio
Feu! Chatterton77.22×Music & Radio
Spotify1.56×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stromae audience
TraitClusterScore
Convenience OrientationPREMIUM1.74
Urban LifestyleOPEN1.71
SustainabilityBALANCE1.65
IndividualismJOY1.57
Early Adopter MentalityPOWER1.53
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Stromae
CountryShare
France20.1%
United States8.0%
Germany7.4%

See Stromae audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Stromae have in Germany?

Stromae has an estimated audience of 305,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Stromae fans?

75.6% of Stromae fans are female, 24.4% are male, with an average age of 33.0 years.

Which brands do Stromae fans like most?

Stromae fans show strongest brand affinity for Zaho de Sagazan (69.34×), Édith Piaf (28.07×), and Charlotte Cardin (77.22×) over the country average.

Where do Stromae fans live in Germany?

Stromae fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,182), Bayern (reach 50,497), and Baden-Württemberg (reach 48,713). These three regions account for the largest share of the active audience.

What other brands do Stromae fans also like?

Beyond Stromae itself, the audience over-indexes on Édith Piaf (28.07×), Charlotte Cardin (77.22×), Macklemore (42.84×), and Jain (60.99×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stromae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.