Rascasse Audience Intelligence

Stromae Audience in Germany

A data profile of the people who buy, follow and care about Stromae in Germany — modelled from more than twelve digital signal sources. Stromae has an estimated audience of 331,984 people in Germany.

#91among Hip hop in Germany#3368among Person in Germany#2013in Music & Radio

The average Stromae fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zaho de Sagazan, Jain, Charlotte Cardin, with strongest over-indexing on Zaho de Sagazan (69.34× the country average).

Demographically, the Stromae audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stromae fan in Germany is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Zaho de Sagazan.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stromae profile in Germany.

Audience size
332K
in Germany
Gender
75.6%♀
24.4% male
Age
33.0
average years
Country rank
#16121
Person in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stromae fans

75.6% are female, 24.4% are male, average age 33.0.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Stromae audience in Germany
MetricValue
Female75.6%
Male24.4%
Average age33.0
Estimated audience size331,984
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Stromae audience in Germany
Age bracketShare%
16-1923%
20-2940%
30-3918%
40-4913%
50+6%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Stromae audience comes from Germany.

Worldwide audience distribution share by country for Stromae
CountryShare
France19.2%
United States8.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stromae audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stromae fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.47×
02Hamburg~8K1.19×
03Saarland~4K1.17×
04Bremen~3K1.16×
05Baden-Württemberg~50K1.15×
06Hessen~30K1.15×
07Nordrhein-Westfalen~70K1.09×
08Bayern~50K1.00×
09Rheinland-Pfalz~20K0.99×
10Sachsen~10K0.92×
11Niedersachsen~30K0.90×
12Schleswig-Holstein~10K0.87×
13Brandenburg~8K0.82×
14Thüringen~6K0.77×
15Mecklenburg-Vorpommern~4K0.72×
16Sachsen-Anhalt~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Stromae, Germany
0.70×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stromae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stromae audience
#·InterestCategoryAffinity×
01Charlotte CardinMusic & Radio77.22×
02Benjamin BiolayMusic & Radio77.22×
03Feu! ChattertonMusic & Radio77.22×
04Bertrand BelinMusic & Radio77.22×
05Zaho de SagazanMusic & Radio69.34×
06JainMusic & Radio60.99×
07MacklemoreMusic & Radio42.84×
08Ray DaltonMusic & Radio42.84×
09TouristMusic & Radio30.30×
10Louane EmeraMusic & Radio29.62×
11Zaz (singer)Music & Radio20.43×
12KraftklubMusic & Radio10.51×
13Dua LipaMusic & Radio8.50×
14TicketmasterTravel & Leisure7.11×
15Tate McRaeMusic & Radio6.27×
16RedditInternet & Social Media1.82×
17UkrainiansMusic & Radio1.66×
18Harry PotterMovies & TV1.58×
19TagesschauMovies & TV1.56×
20SpotifyInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stromae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stromae audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.78×
IndulgenceJOY1.55×
Early Adopter MentalityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stromae audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Family OrientationCONSERVATISM0.92×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stromae have in Germany?

Stromae has an estimated audience of 331,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stromae fans?

75.6% of Stromae fans are female, 24.4% are male, with an average age of 33.0 years.

03

Which brands do Stromae fans like most?

Stromae fans show strongest brand affinity for Zaho de Sagazan (69.34×), Jain (60.99×), and Charlotte Cardin (77.22×) over the country average.

04

Where do Stromae fans live in Germany?

Stromae fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Stromae fans also like?

Beyond Stromae itself, the audience over-indexes on Jain (60.99×), Charlotte Cardin (77.22×), Macklemore (42.84×), and Zaz (singer) (20.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Stromae audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stromae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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