Tate McRae Audience in Germany
Tate McRae has an estimated audience of 1,233,560 people in Germany. 59.8% are female, 40.2% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, Madison Beer, Amy Winehouse, Whitney Houston, Lindsay Lohan.
The average Tate McRae fan in Germany is 30.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, Madison Beer, Amy Winehouse, with strongest over-indexing on Sabrina Carpenter (11.56× the country average). Demographically, the Tate McRae audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Tate McRae fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.0 |
| Estimated audience size | 1,233,560 |
Audience persona
The typical Tate McRae fan in Germany is more female, around 30.0 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 347,911 | 1.29× |
| Bayern | 226,349 | 1.14× |
| Baden-Württemberg | 198,129 | 1.18× |
| Niedersachsen | 122,573 | 1.02× |
| Hessen | 108,095 | 1.15× |
| Berlin | 68,481 | 1.24× |
| Rheinland-Pfalz | 61,177 | 0.99× |
| Sachsen | 52,054 | 0.86× |
| Schleswig-Holstein | 45,432 | 1.03× |
| Hamburg | 39,280 | 1.41× |
| Brandenburg | 31,584 | 0.83× |
| Sachsen-Anhalt | 23,028 | 0.72× |
| Thüringen | 21,378 | 0.68× |
| Mecklenburg-Vorpommern | 16,801 | 0.71× |
| Saarland | 12,110 | 0.8× |
| Bremen | 10,061 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 11.56× | Music & Radio |
| Madison Beer | 13.31× | Music & Radio |
| Amy Winehouse | 9.03× | Music & Radio |
| Whitney Houston | 8.03× | Music & Radio |
| Lindsay Lohan | 11.74× | Movies & TV |
| Hilary Duff | 11.06× | Movies & TV |
| Dua Lipa | 7.28× | Music & Radio |
| Benson Boone | 9.76× | Music & Radio |
| Calum Scott | 9.61× | Music & Radio |
| Hailee Steinfeld | 9.58× | Movies & TV |
| Harry Potter | 1.51× | Movies & TV |
| Euphoria | 1.92× | Movies & TV |
| Avril Lavigne | 8.52× | Music & Radio |
| Sia | 10.58× | Music & Radio |
| Zara Larsson | 8.41× | Music & Radio |
| Lana Del Rey | 7.83× | Music & Radio |
| TK Maxx | 2.01× | Shopping |
| Alex Warren | 7.64× | Music & Radio |
| Charli XCX | 9.76× | Music & Radio |
| Billie Eilish | 4.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.72 |
| Price Sensitivity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.27 |
| Luxury Orientation | PREMIUM | 1.25 |
| Individualism | JOY | 1.18 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.4% |
| Canada | 9.0% |
| United Kingdom | 6.1% |
See Tate McRae audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Tate McRae have in Germany?
Tate McRae has an estimated audience of 1,233,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tate McRae fans?
59.8% of Tate McRae fans are female, 40.2% are male, with an average age of 30.0 years.
Which brands do Tate McRae fans like most?
Tate McRae fans show strongest brand affinity for Sabrina Carpenter (11.56×), Madison Beer (13.31×), and Amy Winehouse (9.03×) over the country average.
Where do Tate McRae fans live in Germany?
Tate McRae fans in Germany are most concentrated in Nordrhein-Westfalen (reach 347,911), Bayern (reach 226,349), and Baden-Württemberg (reach 198,129). These three regions account for the largest share of the active audience.
What other brands do Tate McRae fans also like?
Beyond Tate McRae itself, the audience over-indexes on Madison Beer (13.31×), Amy Winehouse (9.03×), Whitney Houston (8.03×), and Lindsay Lohan (11.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tate McRae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.