Rascasse Audience Intelligence

Tate McRae Audience in Germany

A data profile of the people who buy, follow and care about Tate McRae in Germany — modelled from more than twelve digital signal sources. Tate McRae has an estimated audience of 978,346 people in Germany.

#48among Singer-songwriter in Germany#948among Person in Germany#657in Music & Radio

The average Tate McRae fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Madison Beer, Whitney Houston, with strongest over-indexing on Sabrina Carpenter (11.56× the country average).

Demographically, the Tate McRae audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tate McRae fan in Germany is more female, around 29.7 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tate McRae profile in Germany.

Audience size
978K
in Germany
Gender
61.0%♀
39.0% male
Age
29.7
average years
Country rank
#6672
Person in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tate McRae fans

61.0% are female, 39.0% are male, average age 29.7.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Tate McRae audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age29.7
Estimated audience size978,346
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Tate McRae audience in Germany
Age bracketShare%
16-1948%
20-2921%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Tate McRae audience comes from Germany.

Worldwide audience distribution share by country for Tate McRae
CountryShare
United States50.8%
Canada9.1%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tate McRae audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tate McRae fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.35×
02Nordrhein-Westfalen~300K1.20×
03Berlin~70K1.20×
04Baden-Württemberg~200K1.15×
05Hessen~100K1.13×
06Bayern~200K1.11×
07Schleswig-Holstein~40K1.03×
08Niedersachsen~100K1.01×
09Rheinland-Pfalz~60K1.00×
10Bremen~10K0.97×
11Sachsen~50K0.92×
12Saarland~10K0.86×
13Brandenburg~30K0.85×
14Mecklenburg-Vorpommern~20K0.78×
15Sachsen-Anhalt~20K0.76×
16Thüringen~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Tate McRae, Germany
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tate McRae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tate McRae audience
#·InterestCategoryAffinity×
01Madison BeerMusic & Radio13.31×
02Lindsay LohanMovies & TV11.74×
03Sabrina CarpenterMusic & Radio11.56×
04Hilary DuffMovies & TV11.06×
05SiaMusic & Radio10.58×
06Benson BooneMusic & Radio9.76×
07Charli XCXMusic & Radio9.76×
08Calum ScottMusic & Radio9.61×
09Hailee SteinfeldMovies & TV9.58×
10Amy WinehouseMusic & Radio9.03×
11Avril LavigneMusic & Radio8.52×
12Zara LarssonMusic & Radio8.41×
13Whitney HoustonMusic & Radio8.03×
14Lana Del ReyMusic & Radio7.83×
15Dua LipaMusic & Radio7.28×
16TiffanyMusic & Radio6.32×
17No AngelsMusic & Radio6.23×
18Billie EilishMusic & Radio4.46×
19TK MaxxShopping2.01×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tate McRae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tate McRae audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.35×
SpiritualityBALANCE1.31×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tate McRae audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Risk AppetiteTHRILL0.94×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tate McRae have in Germany?

Tate McRae has an estimated audience of 978,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tate McRae fans?

61.0% of Tate McRae fans are female, 39.0% are male, with an average age of 29.7 years.

03

Which brands do Tate McRae fans like most?

Tate McRae fans show strongest brand affinity for Sabrina Carpenter (11.56×), Madison Beer (13.31×), and Whitney Houston (8.03×) over the country average.

04

Where do Tate McRae fans live in Germany?

Tate McRae fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tate McRae fans also like?

Beyond Tate McRae itself, the audience over-indexes on Madison Beer (13.31×), Whitney Houston (8.03×), Amy Winehouse (9.03×), and Lindsay Lohan (11.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Tate McRae audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tate McRae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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