Lana Del Rey Audience in Germany
Lana Del Rey has an estimated audience of 927,461 people in Germany. 65.4% are female, 34.6% are male, average age 27.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cyndi Lauper, Hailee Steinfeld, Avril Lavigne, Cher, Madison Beer.
The average Lana Del Rey fan in Germany is 27.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cyndi Lauper, Hailee Steinfeld, Avril Lavigne, with strongest over-indexing on Cyndi Lauper (37.38× the country average). Demographically, the Lana Del Rey audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Lana Del Rey fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 27.1 |
| Estimated audience size | 927,461 |
Audience persona
The typical Lana Del Rey fan in Germany is more female, around 27.1 years old, with strong Sustainability tendencies and a notable affinity for Cyndi Lauper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,447 | 1.06× |
| Bayern | 158,021 | 1.06× |
| Baden-Württemberg | 128,214 | 1.01× |
| Hessen | 87,441 | 1.24× |
| Niedersachsen | 83,167 | 0.92× |
| Berlin | 62,282 | 1.5× |
| Sachsen | 47,216 | 1.04× |
| Rheinland-Pfalz | 45,158 | 0.97× |
| Schleswig-Holstein | 30,258 | 0.91× |
| Brandenburg | 25,538 | 0.89× |
| Hamburg | 24,889 | 1.19× |
| Thüringen | 20,181 | 0.85× |
| Sachsen-Anhalt | 17,990 | 0.75× |
| Mecklenburg-Vorpommern | 14,782 | 0.83× |
| Saarland | 9,272 | 0.81× |
| Bremen | 7,596 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cyndi Lauper | 37.38× | Music & Radio |
| Hailee Steinfeld | 26.05× | Movies & TV |
| Avril Lavigne | 19.92× | Music & Radio |
| Cher | 12.29× | Music & Radio |
| Madison Beer | 13.69× | Music & Radio |
| Billie Eilish | 9.37× | Music & Radio |
| Euphoria | 3.55× | Movies & TV |
| Madonna | 9.58× | Music & Radio |
| John Legend | 30.43× | Music & Radio |
| Missy Elliott | 30.53× | Music & Radio |
| Jonas Brothers | 28.07× | Music & Radio |
| Tinashe | 43.27× | Movies & TV |
| Harry Potter | 2.27× | Movies & TV |
| The Bangles | 34.72× | Music & Radio |
| Jessie J | 25.91× | Music & Radio |
| Gwen Stefani | 17.28× | Music & Radio |
| Sia | 13.99× | Music & Radio |
| Lorde | 15.19× | Music & Radio |
| Dua Lipa | 6.85× | Music & Radio |
| Meghan Trainor | 14.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.93 |
| Urban Lifestyle | OPEN | 1.6 |
| Extroversion | THRILL | 1.48 |
| Mindfulness | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.31 |
| LGBTQ+ Identity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Brazil | 9.1% |
| United Kingdom | 6.5% |
See Lana Del Rey audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Lana Del Rey have in Germany?
Lana Del Rey has an estimated audience of 927,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lana Del Rey fans?
65.4% of Lana Del Rey fans are female, 34.6% are male, with an average age of 27.1 years.
Which brands do Lana Del Rey fans like most?
Lana Del Rey fans show strongest brand affinity for Cyndi Lauper (37.38×), Hailee Steinfeld (26.05×), and Avril Lavigne (19.92×) over the country average.
Where do Lana Del Rey fans live in Germany?
Lana Del Rey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,447), Bayern (reach 158,021), and Baden-Württemberg (reach 128,214). These three regions account for the largest share of the active audience.
What other brands do Lana Del Rey fans also like?
Beyond Lana Del Rey itself, the audience over-indexes on Hailee Steinfeld (26.05×), Avril Lavigne (19.92×), Cher (12.29×), and Madison Beer (13.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lana Del Rey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.