Rascasse Audience Intelligence

Lana Del Rey Audience in Germany

A data profile of the people who buy, follow and care about Lana Del Rey in Germany — modelled from more than twelve digital signal sources. Lana Del Rey has an estimated audience of 876,457 people in Germany.

#60among Pop in Germany#1091among Person in Germany#735in Music & Radio

The average Lana Del Rey fan in Germany is 27.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cyndi Lauper, Müller (company), Hailee Steinfeld, with strongest over-indexing on Cyndi Lauper (37.38× the country average).

Demographically, the Lana Del Rey audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lana Del Rey fan in Germany is more female, around 27.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cyndi Lauper.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lana Del Rey profile in Germany.

Audience size
876K
in Germany
Gender
65.4%♀
34.6% male
Age
27.1
average years
Country rank
#7298
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lana Del Rey fans

65.4% are female, 34.6% are male, average age 27.1.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Lana Del Rey audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age27.1
Estimated audience size876,457
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Lana Del Rey audience in Germany
Age bracketShare%
16-1957%
20-2920%
30-3910%
40-498%
50+4%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Lana Del Rey audience comes from Germany.

Worldwide audience distribution share by country for Lana Del Rey
CountryShare
United States23.6%
Brazil9.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lana Del Rey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lana Del Rey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.41×
02Hessen~80K1.20×
03Hamburg~20K1.16×
04Sachsen~50K1.06×
05Bayern~200K1.04×
06Nordrhein-Westfalen~200K1.03×
07Baden-Württemberg~100K1.00×
08Bremen~8K0.99×
09Rheinland-Pfalz~40K0.96×
10Niedersachsen~80K0.92×
11Brandenburg~30K0.92×
12Schleswig-Holstein~30K0.91×
13Thüringen~20K0.90×
14Mecklenburg-Vorpommern~20K0.87×
15Saarland~10K0.87×
16Sachsen-Anhalt~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Lana Del Rey, Germany
0.80×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lana Del Rey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lana Del Rey audience
#·InterestCategoryAffinity×
01TinasheMovies & TV43.27×
02Cyndi LauperMusic & Radio37.38×
03The BanglesMusic & Radio34.72×
045 Seconds of SummerMusic & Radio34.32×
05Missy ElliottMusic & Radio30.53×
06John LegendMusic & Radio30.43×
07Jonas BrothersMusic & Radio28.07×
08Hailee SteinfeldMovies & TV26.05×
09Jessie JMusic & Radio25.91×
10LaufeyMusic & Radio21.60×
11Avril LavigneMusic & Radio19.92×
12Gwen StefaniMusic & Radio17.28×
13SiaMusic & Radio13.99×
14Madison BeerMusic & Radio13.69×
15CherMusic & Radio12.29×
16MadonnaMusic & Radio9.58×
17Billie EilishMusic & Radio9.37×
18Müller (company)Food & Beverages7.05×
19Dua LipaMusic & Radio6.85×
20Harry PotterMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lana Del Rey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lana Del Rey audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.98×
IndividualismJOY0.96×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lana Del Rey audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
SpiritualityBALANCE0.43×
IndulgenceJOY0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lana Del Rey have in Germany?

Lana Del Rey has an estimated audience of 876,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lana Del Rey fans?

65.4% of Lana Del Rey fans are female, 34.6% are male, with an average age of 27.1 years.

03

Which brands do Lana Del Rey fans like most?

Lana Del Rey fans show strongest brand affinity for Cyndi Lauper (37.38×), Müller (company) (7.05×), and Hailee Steinfeld (26.05×) over the country average.

04

Where do Lana Del Rey fans live in Germany?

Lana Del Rey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lana Del Rey fans also like?

Beyond Lana Del Rey itself, the audience over-indexes on Müller (company) (7.05×), Hailee Steinfeld (26.05×), Avril Lavigne (19.92×), and Cher (12.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Lana Del Rey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lana Del Rey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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