Rascasse Audience Intelligence

Hailee Steinfeld Audience in Germany

A data profile of the people who buy, follow and care about Hailee Steinfeld in Germany — modelled from more than twelve digital signal sources. Hailee Steinfeld has an estimated audience of 643,613 people in Germany.

#544among Actor Actress or TV Star in Germany#1650among Person in Germany#1361in Movies & TV

The average Hailee Steinfeld fan in Germany is 27.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Avril Lavigne, Sia, with strongest over-indexing on Sabrina Carpenter (57.02× the country average).

Demographically, the Hailee Steinfeld audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hailee Steinfeld fan in Germany is more female, around 27.6 years old, with strong Mindfulness tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hailee Steinfeld profile in Germany.

Audience size
644K
in Germany
Gender
65.7%♀
34.3% male
Age
27.6
average years
Country rank
#9517
Person in Germany
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hailee Steinfeld fans

65.7% are female, 34.3% are male, average age 27.6.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Hailee Steinfeld audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age27.6
Estimated audience size643,613
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Hailee Steinfeld audience in Germany
Age bracketShare%
16-1959%
20-2917%
30-3910%
40-498%
50+7%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Hailee Steinfeld audience comes from Germany.

Worldwide audience distribution share by country for Hailee Steinfeld
CountryShare
United States49.7%
Brazil4.8%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hailee Steinfeld audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hailee Steinfeld fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.12×
02Berlin~40K1.11×
03Rheinland-Pfalz~40K1.08×
04Nordrhein-Westfalen~200K1.02×
05Niedersachsen~80K1.02×
06Sachsen-Anhalt~20K1.02×
07Bayern~100K1.01×
08Thüringen~20K1.00×
09Baden-Württemberg~100K0.99×
10Sachsen~40K0.99×
11Brandenburg~20K0.99×
12Bremen~7K0.99×
13Hamburg~20K0.95×
14Schleswig-Holstein~30K0.94×
15Saarland~9K0.92×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Hailee Steinfeld, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hailee Steinfeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hailee Steinfeld audience
#·InterestCategoryAffinity×
01TinasheMovies & TV85.94×
02Jessie JMusic & Radio84.95×
035 Seconds of SummerMusic & Radio80.22×
04Louis TomlinsonMusic & Radio71.73×
05Sabrina CarpenterMusic & Radio57.02×
06Noah CyrusMusic & Radio56.05×
07SiaMusic & Radio54.33×
08Gwen StefaniMusic & Radio52.65×
09Joe JonasMusic & Radio44.79×
10Avril LavigneMusic & Radio43.18×
11Madison BeerMusic & Radio35.79×
12Cyndi LauperMusic & Radio28.90×
13Lana Del ReyMusic & Radio26.80×
14Dove CameronMovies & TV25.35×
15Justin TimberlakeMusic & Radio22.21×
16Electronic (band)Music & Radio21.55×
17Lindsay LohanMovies & TV20.00×
18Zara LarssonMusic & Radio19.68×
19Billie EilishMusic & Radio18.57×
20Dua LipaMusic & Radio14.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hailee Steinfeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hailee Steinfeld audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Early Adopter MentalityPOWER1.21×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hailee Steinfeld audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
DIY MentalityTHRILL0.92×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hailee Steinfeld have in Germany?

Hailee Steinfeld has an estimated audience of 643,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hailee Steinfeld fans?

65.7% of Hailee Steinfeld fans are female, 34.3% are male, with an average age of 27.6 years.

03

Which brands do Hailee Steinfeld fans like most?

Hailee Steinfeld fans show strongest brand affinity for Sabrina Carpenter (57.02×), Avril Lavigne (43.18×), and Sia (54.33×) over the country average.

04

Where do Hailee Steinfeld fans live in Germany?

Hailee Steinfeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hailee Steinfeld fans also like?

Beyond Hailee Steinfeld itself, the audience over-indexes on Avril Lavigne (43.18×), Sia (54.33×), Madison Beer (35.79×), and Louis Tomlinson (71.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Hailee Steinfeld audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hailee Steinfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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