Hailee Steinfeld Audience in Germany
Hailee Steinfeld has an estimated audience of 777,608 people in Germany. 65.7% are female, 34.3% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, Sia, Madison Beer, Avril Lavigne, Louis Tomlinson.
The average Hailee Steinfeld fan in Germany is 27.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, Sia, Madison Beer, with strongest over-indexing on Sabrina Carpenter (57.02× the country average). Demographically, the Hailee Steinfeld audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Hailee Steinfeld fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 27.6 |
| Estimated audience size | 777,608 |
Audience persona
The typical Hailee Steinfeld fan in Germany is more female, around 27.6 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,868 | 1.04× |
| Bayern | 127,419 | 1.02× |
| Baden-Württemberg | 107,725 | 1.02× |
| Niedersachsen | 77,649 | 1.03× |
| Hessen | 70,380 | 1.19× |
| Rheinland-Pfalz | 41,813 | 1.07× |
| Berlin | 39,423 | 1.13× |
| Sachsen | 37,845 | 0.99× |
| Schleswig-Holstein | 25,707 | 0.92× |
| Brandenburg | 23,382 | 0.97× |
| Sachsen-Anhalt | 20,057 | 1× |
| Thüringen | 19,226 | 0.97× |
| Hamburg | 16,717 | 0.95× |
| Mecklenburg-Vorpommern | 12,158 | 0.82× |
| Saarland | 8,487 | 0.89× |
| Bremen | 6,621 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 57.02× | Music & Radio |
| Sia | 54.33× | Music & Radio |
| Madison Beer | 35.79× | Music & Radio |
| Avril Lavigne | 43.18× | Music & Radio |
| Louis Tomlinson | 71.73× | Music & Radio |
| Jessie J | 84.95× | Music & Radio |
| Electronic (band) | 21.55× | Music & Radio |
| Gwen Stefani | 52.65× | Music & Radio |
| Billie Eilish | 18.57× | Music & Radio |
| Noah Cyrus | 56.05× | Music & Radio |
| Lana Del Rey | 26.8× | Music & Radio |
| Cyndi Lauper | 28.9× | Music & Radio |
| Tinashe | 85.94× | Movies & TV |
| Joe Jonas | 44.79× | Music & Radio |
| Euphoria | 5.18× | Movies & TV |
| Lorde | 31.14× | Music & Radio |
| 5 Seconds of Summer | 80.22× | Music & Radio |
| Dua Lipa | 14.3× | Music & Radio |
| Justin Timberlake | 22.21× | Music & Radio |
| Dove Cameron | 25.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.28 |
| Urban Lifestyle | OPEN | 1.94 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Travelling | THRILL | 1.36 |
| Family Orientation | CONSERVATISM | 1.36 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.0% |
| Brazil | 5.0% |
| United Kingdom | 4.5% |
See Hailee Steinfeld audiences in other countries
More Actor Actress or TV Star audiences in Germany
- Sydney Sweeney (8,044,933)
- Ana de Armas (6,469,446)
- Collien Ulmen-Fernandes (5,988,746)
- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Hailee Steinfeld have in Germany?
Hailee Steinfeld has an estimated audience of 777,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hailee Steinfeld fans?
65.7% of Hailee Steinfeld fans are female, 34.3% are male, with an average age of 27.6 years.
Which brands do Hailee Steinfeld fans like most?
Hailee Steinfeld fans show strongest brand affinity for Sabrina Carpenter (57.02×), Sia (54.33×), and Madison Beer (35.79×) over the country average.
Where do Hailee Steinfeld fans live in Germany?
Hailee Steinfeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,868), Bayern (reach 127,419), and Baden-Württemberg (reach 107,725). These three regions account for the largest share of the active audience.
What other brands do Hailee Steinfeld fans also like?
Beyond Hailee Steinfeld itself, the audience over-indexes on Sia (54.33×), Madison Beer (35.79×), Avril Lavigne (43.18×), and Louis Tomlinson (71.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hailee Steinfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.