Rascasse Audience Intelligence

Kraftklub Audience in Germany

A data profile of the people who buy, follow and care about Kraftklub in Germany — modelled from more than twelve digital signal sources. Kraftklub has an estimated audience of 604,480 people in Germany.

The average Kraftklub fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.

Top brand affinities include Picture book, Harry Potter, Collien Ulmen-Fernandes, with strongest over-indexing on Picture book (9.33× the country average).

Demographically, the Kraftklub audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kraftklub fan in Germany is balanced, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Picture book.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kraftklub profile in Germany.

Audience size
604K
in Germany
Gender
46.7%
53.3% male
Age
30.1
average years
Country rank
#10039
Person in Germany
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kraftklub fans

46.7% are female, 53.3% are male, average age 30.1.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Kraftklub audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age30.1
Estimated audience size604,480
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Kraftklub audience in Germany
Age bracketShare%
16-1943%
20-2925%
30-3916%
40-4910%
50+6%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Kraftklub audience comes from Germany.

Worldwide audience distribution share by country for Kraftklub
CountryShare
Germany83.6%
Austria5.9%
Switzerland3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kraftklub audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kraftklub fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K2.37×
02Thüringen~30K1.49×
03Mecklenburg-Vorpommern~20K1.15×
04Sachsen-Anhalt~20K1.09×
05Berlin~30K1.01×
06Brandenburg~20K1.01×
07Hamburg~20K0.96×
08Niedersachsen~60K0.86×
09Bremen~5K0.84×
10Bayern~100K0.82×
11Schleswig-Holstein~20K0.80×
12Rheinland-Pfalz~30K0.78×
13Baden-Württemberg~80K0.75×
14Saarland~7K0.75×
15Hessen~40K0.74×
16Nordrhein-Westfalen~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Kraftklub, Germany
0.72×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kraftklub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kraftklub audience
#·InterestCategoryAffinity×
01Slightly StoopidMusic & Radio90.91×
02GrossstadtgeflüsterMusic & Radio22.80×
03SperlingMusic & Radio20.37×
04ProvinzMusic & Radio20.13×
05FaberMusic & Radio18.78×
06KettcarMusic & Radio16.26×
07Feine Sahne FischfiletMusic & Radio15.21×
08KongosMusic & Radio12.75×
09Finch (American band)Music & Radio11.91×
10AnnenMayKantereitMusic & Radio10.83×
11Dead Poet SocietyMusic & Radio10.04×
12SharksMusic & Radio10.03×
13Picture bookLiterature9.33×
14NormandieMusic & Radio8.81×
15FoundationMusic & Radio7.06×
16CanvaTechnology & Electronics5.33×
17FinchMusic & Radio4.37×
18Christian UlmenMovies & TV4.33×
19Collien Ulmen-FernandesMovies & TV4.18×
20Harry PotterMovies & TV2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kraftklub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kraftklub audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
ExtroversionTHRILL1.60×
Healthy LifestyleBALANCE1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kraftklub audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.54×
Need for SecurityCONSERVATISM0.74×
Luxury OrientationPREMIUM0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Kraftklub have in Germany?

Kraftklub has an estimated audience of 604,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kraftklub fans?

46.7% of Kraftklub fans are female, 53.3% are male, with an average age of 30.1 years.

03

Which brands do Kraftklub fans like most?

Kraftklub fans show strongest brand affinity for Picture book (9.33×), Harry Potter (2.48×), and Collien Ulmen-Fernandes (4.18×) over the country average.

04

Where do Kraftklub fans live in Germany?

Kraftklub fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Sachsen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kraftklub fans also like?

Beyond Kraftklub itself, the audience over-indexes on Harry Potter (2.48×), Collien Ulmen-Fernandes (4.18×), Christian Ulmen (4.33×), and Normandie (8.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kraftklub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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