Kraftklub Audience in Germany
Kraftklub has an estimated audience of 729,466 people in Germany. 46.7% are female, 53.3% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Picture book, Harry Potter, Finch (American band), Finch, Grossstadtgeflüster.
The average Kraftklub fan in Germany is 30.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Picture book, Harry Potter, Finch (American band), with strongest over-indexing on Picture book (9.33× the country average). Demographically, the Kraftklub audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Kraftklub fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 30.1 |
| Estimated audience size | 729,466 |
Audience persona
The typical Kraftklub fan in Germany is balanced, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Picture book.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,978 | 0.75× |
| Bayern | 111,792 | 0.95× |
| Sachsen | 83,088 | 2.32× |
| Baden-Württemberg | 72,468 | 0.73× |
| Niedersachsen | 61,279 | 0.87× |
| Hessen | 41,551 | 0.75× |
| Berlin | 38,631 | 1.18× |
| Rheinland-Pfalz | 31,372 | 0.86× |
| Brandenburg | 24,643 | 1.09× |
| Thüringen | 24,257 | 1.3× |
| Sachsen-Anhalt | 21,598 | 1.14× |
| Schleswig-Holstein | 20,280 | 0.77× |
| Hamburg | 16,951 | 1.03× |
| Mecklenburg-Vorpommern | 12,616 | 0.91× |
| Saarland | 6,289 | 0.7× |
| Bremen | 4,004 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picture book | 9.33× | Literature |
| Harry Potter | 2.48× | Movies & TV |
| Finch (American band) | 11.91× | Music & Radio |
| Finch | 4.37× | Music & Radio |
| Grossstadtgeflüster | 22.8× | Music & Radio |
| Christian Ulmen | 4.33× | Movies & TV |
| Collien Ulmen-Fernandes | 4.18× | Movies & TV |
| Feine Sahne Fischfilet | 15.21× | Music & Radio |
| Provinz | 20.13× | Music & Radio |
| Sharks | 10.03× | Music & Radio |
| Slightly Stoopid | 90.91× | Music & Radio |
| Normandie | 8.81× | Music & Radio |
| Sperling | 20.37× | Music & Radio |
| Kettcar | 16.26× | Music & Radio |
| AnnenMayKantereit | 10.83× | Music & Radio |
| Foundation | 7.06× | Music & Radio |
| Canva | 5.33× | Technology & Electronics |
| Faber | 18.78× | Music & Radio |
| Kongos | 12.75× | Music & Radio |
| Beirut (band) | 12.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.14 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.7% |
| Austria | 5.7% |
| Switzerland | 3.7% |
See Kraftklub audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
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- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Kraftklub have in Germany?
Kraftklub has an estimated audience of 729,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kraftklub fans?
46.7% of Kraftklub fans are female, 53.3% are male, with an average age of 30.1 years.
Which brands do Kraftklub fans like most?
Kraftklub fans show strongest brand affinity for Picture book (9.33×), Harry Potter (2.48×), and Finch (American band) (11.91×) over the country average.
Where do Kraftklub fans live in Germany?
Kraftklub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,978), Bayern (reach 111,792), and Sachsen (reach 83,088). These three regions account for the largest share of the active audience.
What other brands do Kraftklub fans also like?
Beyond Kraftklub itself, the audience over-indexes on Harry Potter (2.48×), Finch (American band) (11.91×), Finch (4.37×), and Grossstadtgeflüster (22.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kraftklub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.