Provinz Audience in Germany
Provinz has an estimated audience of 236,619 people in Germany. 57.9% are female, 42.1% are male, average age 28.8. Top brand affinities: Pitbull (rapper), AnnenMayKantereit, Picture book, Kraftklub, Reeperbahn Festival.
Top brand affinities include Pitbull (rapper), AnnenMayKantereit, Picture book, with strongest over-indexing on Pitbull (rapper) (27.93× the country average). Demographically, the Provinz audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Provinz fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 28.8 |
| Estimated audience size | 236,619 |
Audience persona
The typical Provinz fan in Germany is more female, around 28.8 years old, with strong Sustainability tendencies and a notable affinity for Pitbull (rapper).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pitbull (rapper) | 27.93× | Music & Radio |
| AnnenMayKantereit | 20.9× | Music & Radio |
| Picture book | 7.59× | Literature |
| Kraftklub | 16.95× | Music & Radio |
| Reeperbahn Festival | 41.61× | Music & Radio |
| Bosse (musician) | 13.87× | Music & Radio |
| Spiegel Online | 2.39× | News |
| Mike Singer | 27.93× | Music & Radio |
| Harry Potter | 1.77× | Movies & TV |
| FC St. Pauli | 4.28× | Sports |
| Clueso | 7.01× | Music & Radio |
| The Big Bang Theory | 3.5× | Movies & TV |
| FC Bayern Munich | 1.5× | Sports |
| IHF World Men's Handball Championship | 2.72× | Sports |
| Poetry slam | 9.99× | Literature |
| Do it yourself (DIY) | 1.64× | Home & Garden |
| RTL Television | 2.39× | Movies & TV |
| House music | 2.03× | Music & Radio |
| F.C. Hansa Rostock | 3.05× | Sports |
| 3. Liga | 2.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Creativity | OPEN | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Austria | 6.0% |
| Switzerland | 3.7% |
See Provinz audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Provinz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.