Rascasse Audience Intelligence

Provinz Audience in Germany

A data profile of the people who buy, follow and care about Provinz in Germany — modelled from more than twelve digital signal sources. Provinz has an estimated audience of 255,816 people in Germany.

#268among Singer-songwriter in Germany#4224among Person in Germany#2490in Music & Radio

The average Provinz fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Pitbull (rapper), AnnenMayKantereit, Picture book, with strongest over-indexing on Pitbull (rapper) (28.91× the country average).

Demographically, the Provinz audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Provinz fan in Germany is more female, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Pitbull (rapper).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Provinz profile in Germany.

Audience size
256K
in Germany
Gender
55.6%♀
44.4% male
Age
31.7
average years
Country rank
#19364
Person in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Provinz fans

55.6% are female, 44.4% are male, average age 31.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Provinz audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age31.7
Estimated audience size255,816
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Provinz audience in Germany
Age bracketShare%
16-1940%
20-2922%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Provinz audience comes from Germany.

Worldwide audience distribution share by country for Provinz
CountryShare
Germany84.2%
Austria6.1%
Switzerland4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Provinz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Provinz fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.49×
02Sachsen~20K1.37×
03Hamburg~8K1.35×
04Niedersachsen~30K1.29×
05Brandenburg~9K1.12×
06Baden-Württemberg~40K1.06×
07Thüringen~7K1.04×
08Sachsen-Anhalt~7K1.02×
09Berlin~10K0.99×
10Schleswig-Holstein~9K0.96×
11Bremen~2K0.88×
12Nordrhein-Westfalen~50K0.78×
13Bayern~30K0.77×
14Saarland~2K0.73×
15Rheinland-Pfalz~9K0.70×
16Hessen~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Provinz, Germany
0.64×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Provinz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Provinz audience
#·InterestCategoryAffinity×
01Reeperbahn FestivalMusic & Radio39.88×
02Pitbull (rapper)Music & Radio28.91×
03Mike SingerMusic & Radio28.52×
04AnnenMayKantereitMusic & Radio23.63×
05Bosse (musician)Music & Radio20.80×
06KraftklubMusic & Radio20.13×
07Poetry slamLiterature8.87×
08Picture bookLiterature8.30×
09CluesoMusic & Radio8.30×
10Sportfreunde StillerMusic & Radio7.71×
11Hurricane FestivalMusic & Radio6.84×
12Nina ChubaMusic & Radio6.19×
13FC St. PauliSports5.61×
14FinchMusic & Radio4.67×
15Singer-songwriterMusic & Radio2.65×
16LivestockPets & Animals2.59×
17House musicMusic & Radio1.84×
18SV Werder BremenSports1.65×
19Harry PotterMovies & TV1.62×
20SportschauSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Provinz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Provinz audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.50×
Urban LifestyleOPEN1.33×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Provinz audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
Need for SecurityCONSERVATISM0.85×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Provinz have in Germany?

Provinz has an estimated audience of 255,816 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Provinz fans?

55.6% of Provinz fans are female, 44.4% are male, with an average age of 31.7 years.

03

Which brands do Provinz fans like most?

Provinz fans show strongest brand affinity for Pitbull (rapper) (28.91×), AnnenMayKantereit (23.63×), and Picture book (8.3×) over the country average.

04

Where do Provinz fans live in Germany?

Provinz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Baden-Württemberg (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Provinz fans also like?

Beyond Provinz itself, the audience over-indexes on AnnenMayKantereit (23.63×), Picture book (8.3×), Kraftklub (20.13×), and Bosse (musician) (20.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Provinz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Provinz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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