Provinz Audience in Germany
Provinz has an estimated audience of 236,619 people in Germany. 57.9% are female, 42.1% are male, average age 28.8. Top brand affinities: Dog breed, N'Golo Kanté, Oliver Kahn, Progressive rock, Faenza.
Top brand affinities include Dog breed, N'Golo Kanté, Oliver Kahn, with strongest over-indexing on Dog breed (4.55× the country average). Demographically, the Provinz audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Provinz fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 28.8 |
| Estimated audience size | 236,619 |
Audience persona
The typical Provinz fan in Germany is more female, around 28.8 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.55× | Pets & Animals |
| N'Golo Kanté | 15.4× | Sports |
| Oliver Kahn | 6.62× | Sports |
| Progressive rock | 2.76× | Music & Radio |
| Faenza | 27.93× | Travel & Leisure |
| Michel Houellebecq | 15.94× | Literature |
| Fantasy Earth: Zero | 8.22× | Games |
| Glencore | 13.87× | Business & Career |
| Ivrea | 20.9× | Travel & Leisure |
| Nuts (film) | 4.74× | Movies & TV |
| myDealZ | 2.59× | Shopping |
| Whataburger | 4.97× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3.45× | Music & Radio |
| Este, Veneto | 1.63× | Travel & Leisure |
| Zero Hedge | 10.33× | Business & Career |
| Grinch | 1.58× | Movies & TV |
| Liberace | 3.88× | Music & Radio |
| Bull riding | 4.13× | Sports |
| Google Analytics | 1.58× | Internet & Social Media |
| Staycation | 2.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Creativity | OPEN | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.1% |
| Austria | 6.0% |
| Switzerland | 3.7% |
See Provinz audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Provinz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.