The Weeknd Audience in Germany
The Weeknd has an estimated audience of 842,103 people in Germany. 47.3% are female, 52.7% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rhianna (singer), Post Malone, Hip hop music, Shawn Mendes, Schoolboy Q.
The average The Weeknd fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rhianna (singer), Post Malone, Hip hop music, with strongest over-indexing on Rhianna (singer) (10.13× the country average). Demographically, the The Weeknd audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of The Weeknd fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 27.9 |
| Estimated audience size | 842,103 |
Audience persona
The typical The Weeknd fan in Germany is balanced, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rhianna (singer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,894 | 1.2× |
| Bayern | 136,718 | 1.01× |
| Baden-Württemberg | 120,365 | 1.05× |
| Niedersachsen | 82,229 | 1.01× |
| Hessen | 79,648 | 1.24× |
| Berlin | 50,320 | 1.34× |
| Rheinland-Pfalz | 43,372 | 1.03× |
| Sachsen | 38,152 | 0.92× |
| Schleswig-Holstein | 28,553 | 0.94× |
| Brandenburg | 24,721 | 0.95× |
| Hamburg | 21,327 | 1.12× |
| Sachsen-Anhalt | 18,480 | 0.85× |
| Thüringen | 15,976 | 0.74× |
| Mecklenburg-Vorpommern | 12,499 | 0.78× |
| Saarland | 9,075 | 0.88× |
| Bremen | 6,809 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 10.13× | Music & Radio |
| Post Malone | 15.53× | Music & Radio |
| Hip hop music | 3.65× | Music & Radio |
| Shawn Mendes | 13.86× | Music & Radio |
| Schoolboy Q | 50.16× | Music & Radio |
| Ariana Grande | 5.61× | Music & Radio |
| Food and drink | 1.55× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| TikTok | 1.82× | Internet & Social Media |
| Taylor Swift | 3.99× | Music & Radio |
| Music | 1.51× | Business & Career |
| Madison Beer | 8.08× | Music & Radio |
| Spotify | 2.09× | Internet & Social Media |
| Billie Eilish | 5.48× | Music & Radio |
| Bruno Mars | 8.5× | Music & Radio |
| Euphoria | 2.11× | Movies & TV |
| Flo Rida | 10× | Music & Radio |
| Primark | 2.67× | Shopping |
| ASAP Rocky | 9.57× | Music & Radio |
| Finch | 3.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.39 |
| Social Media Usage | JOY | 1.36 |
| Sustainability | BALANCE | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Brazil | 7.1% |
| Mexico | 5.1% |
See The Weeknd audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does The Weeknd have in Germany?
The Weeknd has an estimated audience of 842,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Weeknd fans?
47.3% of The Weeknd fans are female, 52.7% are male, with an average age of 27.9 years.
Which brands do The Weeknd fans like most?
The Weeknd fans show strongest brand affinity for Rhianna (singer) (10.13×), Post Malone (15.53×), and Hip hop music (3.65×) over the country average.
Where do The Weeknd fans live in Germany?
The Weeknd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,894), Bayern (reach 136,718), and Baden-Württemberg (reach 120,365). These three regions account for the largest share of the active audience.
What other brands do The Weeknd fans also like?
Beyond The Weeknd itself, the audience over-indexes on Post Malone (15.53×), Hip hop music (3.65×), Shawn Mendes (13.86×), and Schoolboy Q (50.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Weeknd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.