Rascasse Audience Intelligence

The Weeknd Audience in Germany

A data profile of the people who buy, follow and care about The Weeknd in Germany — modelled from more than twelve digital signal sources. The Weeknd has an estimated audience of 945,398 people in Germany.

#23among Hip hop in Germany#989among Person in Germany#680in Music & Radio

The average The Weeknd fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rhianna (singer), Post Malone, Hip hop music, with strongest over-indexing on Rhianna (singer) (10.13× the country average).

Demographically, the The Weeknd audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Weeknd fan in Germany is balanced, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Weeknd profile in Germany.

Audience size
945K
in Germany
Gender
47.3%♀
52.7% male
Age
27.9
average years
Country rank
#6858
Person in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Weeknd fans

47.3% are female, 52.7% are male, average age 27.9.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for The Weeknd audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age27.9
Estimated audience size945,398
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the The Weeknd audience in Germany
Age bracketShare%
16-1954%
20-2921%
30-3913%
40-499%
50+4%
Fig. 04

Worldwide distribution

5.2%

of the worldwide The Weeknd audience comes from Germany.

Worldwide audience distribution share by country for The Weeknd
CountryShare
United States26.8%
Brazil8.3%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Weeknd audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Weeknd fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.25×
02Berlin~50K1.24×
03Bayern~200K1.23×
04Nordrhein-Westfalen~200K1.15×
05Baden-Württemberg~100K1.09×
06Hamburg~20K1.07×
07Rheinland-Pfalz~40K1.03×
08Bremen~7K0.97×
09Niedersachsen~80K0.95×
10Saarland~10K0.92×
11Sachsen~40K0.91×
12Brandenburg~20K0.91×
13Schleswig-Holstein~30K0.90×
14Sachsen-Anhalt~20K0.87×
15Thüringen~20K0.81×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — The Weeknd, Germany
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Weeknd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Weeknd audience
#·InterestCategoryAffinity×
01Schoolboy QMusic & Radio50.16×
02Post MaloneMusic & Radio15.53×
03Jelly RollMusic & Radio14.59×
04Shawn MendesMusic & Radio13.86×
05Rhianna (singer)Music & Radio10.13×
06Flo RidaMusic & Radio10.00×
07Bruno MarsMusic & Radio8.50×
08Madison BeerMusic & Radio8.08×
09Ariana GrandeMusic & Radio5.61×
10Billie EilishMusic & Radio5.48×
11Taylor SwiftMusic & Radio3.99×
12Hip hop musicMusic & Radio3.65×
13PrimarkShopping2.67×
14SpotifyInternet & Social Media2.09×
15TikTokInternet & Social Media1.82×
16UkrainiansMusic & Radio1.72×
17dB’sMusic & Radio1.60×
18Food and drinkFood & Beverages1.55×
19Business and industryBusiness & Career1.51×
20MusicBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Weeknd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Weeknd audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
ExtroversionTHRILL1.55×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Weeknd audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
Need for SecurityCONSERVATISM1.02×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Weeknd have in Germany?

The Weeknd has an estimated audience of 945,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Weeknd fans?

47.3% of The Weeknd fans are female, 52.7% are male, with an average age of 27.9 years.

03

Which brands do The Weeknd fans like most?

The Weeknd fans show strongest brand affinity for Rhianna (singer) (10.13×), Post Malone (15.53×), and Hip hop music (3.65×) over the country average.

04

Where do The Weeknd fans live in Germany?

The Weeknd fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Weeknd fans also like?

Beyond The Weeknd itself, the audience over-indexes on Post Malone (15.53×), Hip hop music (3.65×), dB’s (1.6×), and Shawn Mendes (13.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See The Weeknd audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Weeknd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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