Rascasse Audience Intelligence

The Weeknd Audience in United States

A data profile of the people who buy, follow and care about The Weeknd in United States — modelled from more than twelve digital signal sources. The Weeknd has an estimated audience of 4,848,019 people in United States.

#32among Hip hop in United States#764among Person in United States#611in Music & Radio

The average The Weeknd fan in United States is 29.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, The Breakfast Club, Hair Extensions, with strongest over-indexing on Curly Hair (2.92× the country average).

Demographically, the The Weeknd audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Weeknd fan in United States is balanced, around 29.2 years old, with strong Mindfulness tendencies and a notable affinity for Curly Hair.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Weeknd profile in United States.

Audience size
4.8M
in United States
Gender
52.2%♀
47.8% male
Age
29.2
average years
Country rank
#6892
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Weeknd fans

52.2% are female, 47.8% are male, average age 29.2.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for The Weeknd audience in United States
MetricValue
Female52.2%
Male47.8%
Average age29.2
Estimated audience size4,848,019
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the The Weeknd audience in United States
Age bracketShare%
16-1949%
20-2922%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

26.8%

of the worldwide The Weeknd audience comes from United States.

Worldwide audience distribution share by country for The Weeknd
CountryShare
United States26.8%
Brazil8.3%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Weeknd audience in United States is strongest.

Fig. 05

Top regions by affinity

The Weeknd fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.54×
02Nevada~80K1.49×
03California~900K1.44×
04Florida~500K1.26×
05New Jersey~200K1.25×
06New Mexico~40K1.23×
07Mississippi~60K1.19×
08Washington, District of Columbia~20K1.19×
09Maryland~100K1.18×
10New York~400K1.17×
11Washington~100K1.17×
12Tennessee~100K1.14×
13Massachusetts~100K1.13×
14Pennsylvania~200K1.12×
15Virginia~200K1.12×
16Illinois~200K1.11×
17Georgia~200K1.09×
18Connecticut~60K1.07×
19Michigan~200K1.05×
20Louisiana~80K1.05×
21Colorado~90K1.04×
22Oregon~70K1.04×
23Oklahoma~70K1.04×
24Rhode Island~20K1.03×
25North Carolina~200K1.02×
26Arizona~100K1.01×
27Delaware~20K0.99×
28Indiana~100K0.97×
29Kentucky~70K0.97×
30Utah~50K0.97×
31Ohio~200K0.96×
32Arkansas~50K0.95×
33Minnesota~80K0.94×
34South Carolina~80K0.93×
35Nebraska~30K0.92×
36Kansas~40K0.90×
37Wisconsin~70K0.86×
38West Virginia~20K0.86×
39Alabama~70K0.85×
40North Dakota~10K0.85×
41South Dakota~10K0.84×
42Idaho~20K0.82×
43Missouri~70K0.80×
44Iowa~40K0.79×
45Hawaii~20K0.79×
46New Hampshire~20K0.77×
47Montana~10K0.71×
48Maine~10K0.70×
49Alaska~8K0.68×
50Vermont~7K0.68×
Fig. 06

Affinity by region

Affinity by region — The Weeknd, United States
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Weeknd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Weeknd audience
#·InterestCategoryAffinity×
01Chris BrownMusic & Radio3.67×
02LagosTravel & Leisure3.30×
03Tyler PerryMovies & TV3.30×
04The Breakfast ClubMovies & TV3.06×
05DiddyMusic & Radio3.01×
06Jelly RollMusic & Radio2.96×
07Curly HairBeauty & Wellness2.92×
08Cynthia ErivoMovies & TV2.91×
09Teyana TaylorMovies & TV2.79×
10JamaicaTravel & Leisure2.40×
11NigeriaTravel & Leisure2.40×
12Hair ExtensionsBeauty & Wellness2.29×
13Underground hip hopMusic & Radio2.14×
14Sean CombsMusic & Radio2.13×
15Lace wigBeauty & Wellness1.97×
16WigBeauty & Wellness1.84×
17ReggaeMusic & Radio1.64×
18East Coast hip hopMusic & Radio1.63×
19CaseyMusic & Radio1.57×
20Los Angeles LakersSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Weeknd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Weeknd audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
Luxury OrientationPREMIUM0.98×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Weeknd audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Community OrientationOPEN0.73×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Weeknd have in United States?

The Weeknd has an estimated audience of 4,848,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Weeknd fans?

52.2% of The Weeknd fans are female, 47.8% are male, with an average age of 29.2 years.

03

Which brands do The Weeknd fans like most?

The Weeknd fans show strongest brand affinity for Curly Hair (2.92×), The Breakfast Club (3.06×), and Hair Extensions (2.29×) over the country average.

04

Where do The Weeknd fans live in United States?

The Weeknd fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Weeknd fans also like?

Beyond The Weeknd itself, the audience over-indexes on The Breakfast Club (3.06×), Hair Extensions (2.29×), Diddy (3.01×), and Wig (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See The Weeknd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Weeknd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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