The Weeknd Audience in United States

The Weeknd logo

The Weeknd has an estimated audience of 5,754,140 people in United States. 52.2% are female, 47.8% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Curly Hair, Diddy, The Breakfast Club, Hair Extensions, Chris Brown.

The average The Weeknd fan in United States is 29.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curly Hair, Diddy, The Breakfast Club, with strongest over-indexing on Curly Hair (2.92× the country average). Demographically, the The Weeknd audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of The Weeknd fans

Demographic split for The Weeknd audience in United States
MetricValue
Female52.2%
Male47.8%
Average age29.2
Estimated audience size5,754,140

Audience persona

The typical The Weeknd fan in United States is balanced, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Curly Hair.

Top regions in United States

Top regions ranked by reach for The Weeknd in United States
RegionReachAffinity
California1,011,1781.6×
Texas678,6971.37×
Florida492,2761.26×
New York417,3081.3×
Illinois227,9201.19×
Pennsylvania209,3331.08×
New Jersey183,5781.25×
North Carolina181,2731.05×
Ohio175,9310.99×
Michigan171,8141.14×
Virginia158,0801.13×
Georgia154,4610.87×
Massachusetts140,7411.24×
Washington135,9111.18×
Tennessee123,5131.07×
Maryland113,7351.15×
Indiana106,4261.01×
Arizona104,7430.89×
Colorado101,5751.12×
Nevada82,6821.49×
Minnesota82,1011×
South Carolina81,0290.94×
Wisconsin78,4380.91×
Louisiana77,9741.05×
Oregon71,1041.08×
Kentucky70,3850.98×
Oklahoma65,8531.03×
Connecticut65,1551.13×
Missouri63,3350.68×
Mississippi56,8891.2×
Alabama54,7730.68×
Utah52,8251.03×
Arkansas43,8780.93×
Kansas41,0180.9×
Iowa38,3500.81×
New Mexico35,8591.24×
Nebraska26,9270.93×
Idaho24,1080.84×
West Virginia21,5310.8×
Washington, District of Columbia20,7001.2×
Rhode Island19,5721.07×
Hawaii19,4680.79×
New Hampshire17,2530.76×
Maine14,3380.7×
Delaware13,9600.88×
Montana11,0980.7×
South Dakota10,5840.8×
North Dakota9,2930.79×
Alaska6,4860.53×
Vermont6,2870.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Weeknd audience
BrandAffinityCategory
Curly Hair2.92×Beauty & Wellness
Diddy3.01×Music & Radio
The Breakfast Club3.06×Movies & TV
Hair Extensions2.29×Beauty & Wellness
Chris Brown3.67×Music & Radio
Wig1.84×Beauty & Wellness
Lace wig1.97×Beauty & Wellness
Underground hip hop2.14×Music & Radio
Lagos3.3×Travel & Leisure
Reggae1.64×Music & Radio
Jelly Roll2.96×Music & Radio
Jamaica2.4×Travel & Leisure
Nigeria2.4×Travel & Leisure
Casey1.57×Music & Radio
Tyler Perry3.3×Movies & TV
Cynthia Erivo2.91×Movies & TV
East Coast hip hop1.63×Music & Radio
Los Angeles Lakers1.51×Sports
Teyana Taylor2.79×Movies & TV
Lizzo4.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Weeknd audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER1.82
SustainabilityBALANCE1.58
ExtroversionTHRILL1.47
Luxury OrientationPREMIUM1.42
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for The Weeknd
CountryShare
United States31.4%
Brazil7.1%
Mexico5.1%

See The Weeknd audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does The Weeknd have in United States?

The Weeknd has an estimated audience of 5,754,140 people in United States, concentrated in California and Texas.

What is the gender split and age of The Weeknd fans?

52.2% of The Weeknd fans are female, 47.8% are male, with an average age of 29.2 years.

Which brands do The Weeknd fans like most?

The Weeknd fans show strongest brand affinity for Curly Hair (2.92×), Diddy (3.01×), and The Breakfast Club (3.06×) over the country average.

Where do The Weeknd fans live in United States?

The Weeknd fans in United States are most concentrated in California (reach 1,011,178), Texas (reach 678,697), and Florida (reach 492,276). These three regions account for the largest share of the active audience.

What other brands do The Weeknd fans also like?

Beyond The Weeknd itself, the audience over-indexes on Diddy (3.01×), The Breakfast Club (3.06×), Hair Extensions (2.29×), and Chris Brown (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Weeknd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.