Rascasse Audience Intelligence

Reggae Audience in United States

A data profile of the people who buy, follow and care about Reggae in United States — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 35,708,912 people in United States.

#19among Musical genre in United States#491among Topic in United States#42in Music & Radio

The average Reggae fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Rhianna (singer), Animal Liberation Orchestra, Bad Bunny, with strongest over-indexing on Rhianna (singer) (4.82× the country average).

Demographically, the Reggae audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reggae fan in United States is balanced, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reggae profile in United States.

Audience size
35.7M
in United States
Gender
52.2%♀
47.8% male
Age
34.5
average years
Country rank
#691
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reggae fans

52.2% are female, 47.8% are male, average age 34.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Reggae audience in United States
MetricValue
Female52.2%
Male47.8%
Average age34.5
Estimated audience size35,708,912
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Reggae audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Reggae audience comes from United States.

Worldwide audience distribution share by country for Reggae
CountryShare
United States26.6%
Brazil5.4%
Mexico4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reggae audience in United States is strongest.

Fig. 05

Top regions by affinity

Reggae fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K2.20×
02California~5M1.33×
03Oregon~500K1.26×
04Florida~3M1.24×
05Utah~400K1.24×
06Connecticut~400K1.18×
07Nevada~400K1.17×
08New York~2.5M1.14×
09Maine~100K1.14×
10Washington~800K1.12×
11Vermont~70K1.10×
12Idaho~200K1.08×
13Alaska~80K1.08×
14Virginia~900K1.07×
15Delaware~100K1.07×
16New Hampshire~100K1.05×
17Arizona~800K1.04×
18Colorado~600K1.03×
19South Carolina~600K1.03×
20Massachusetts~700K1.02×
21Georgia~1M1.01×
22North Carolina~1M1.01×
23Maryland~600K1.01×
24Rhode Island~100K1.01×
25Louisiana~500K1.00×
26New Mexico~200K0.99×
27Washington, District of Columbia~100K0.99×
28Montana~100K0.99×
29New Jersey~900K0.95×
30Pennsylvania~1M0.92×
31Ohio~1M0.90×
32Arkansas~300K0.89×
33Missouri~500K0.88×
34Kentucky~400K0.87×
35Mississippi~300K0.87×
36Texas~2.5M0.86×
37Minnesota~400K0.86×
38Alabama~400K0.86×
39Oklahoma~300K0.86×
40South Dakota~70K0.86×
41Illinois~1M0.85×
42Kansas~200K0.85×
43Indiana~500K0.84×
44Nebraska~100K0.84×
45Tennessee~600K0.83×
46West Virginia~100K0.83×
47Wisconsin~400K0.82×
48Iowa~200K0.82×
49North Dakota~60K0.82×
50Michigan~700K0.76×
Fig. 06

Affinity by region

Affinity by region — Reggae, United States
0.76×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reggae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reggae audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio4.82×
02Bad BunnyMusic & Radio2.24×
03ReggaetonMusic & Radio1.92×
04Animal Liberation OrchestraMusic & Radio1.89×
05DancehallsMusic & Radio1.78×
06Music educationMusic & Radio1.70×
07Curly HairBeauty & Wellness1.68×
08AfrobeatMusic & Radio1.68×
09Music schoolMusic & Radio1.66×
10Lace wigBeauty & Wellness1.63×
11SpainTravel & Leisure1.63×
12MexicoTravel & Leisure1.62×
13GuatemalaTravel & Leisure1.60×
14Department of Motor VehiclesCars & Mobility1.60×
15ColombiaTravel & Leisure1.60×
16South KoreaTravel & Leisure1.54×
17Hair ExtensionsBeauty & Wellness1.53×
18Nail artBeauty & Wellness1.53×
19Puerto RicoTravel & Leisure1.52×
20Long hairBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reggae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reggae audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.13×
IndulgenceJOY1.03×
MindfulnessBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reggae audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
DIY MentalityTHRILL0.80×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reggae have in United States?

Reggae has an estimated audience of 35,708,912 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Reggae fans?

52.2% of Reggae fans are female, 47.8% are male, with an average age of 34.5 years.

03

Which brands do Reggae fans like most?

Reggae fans show strongest brand affinity for Rhianna (singer) (4.82×), Animal Liberation Orchestra (1.89×), and Bad Bunny (2.24×) over the country average.

04

Where do Reggae fans live in United States?

Reggae fans in United States are most concentrated in California (reach ~5M), Florida (reach ~3M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Reggae fans also like?

Beyond Reggae itself, the audience over-indexes on Animal Liberation Orchestra (1.89×), Bad Bunny (2.24×), Mexico (1.62×), and Reggaeton (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Reggae audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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