Reggae Audience in United States

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Reggae has an estimated audience of 35,708,912 people in United States. 52.2% are female, 47.8% are male, average age 34.5. Top regions: California, Florida, Texas. Top brand affinities: Rhianna (singer), Bad Bunny, Animal Liberation Orchestra, Mexico, Reggaeton.

The average Reggae fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Rhianna (singer), Bad Bunny, Animal Liberation Orchestra, with strongest over-indexing on Rhianna (singer) (4.82× the country average). Demographically, the Reggae audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Reggae fans

Demographic split for Reggae audience in United States
MetricValue
Female52.2%
Male47.8%
Average age34.5
Estimated audience size35,708,912

Audience persona

The typical Reggae fan in United States is balanced, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Reggae in United States
RegionReachAffinity
California5,693,3701.45×
Florida3,246,5091.34×
Texas2,636,9490.86×
New York2,439,1611.22×
Georgia1,159,1871.05×
North Carolina1,094,4631.02×
Pennsylvania1,087,4830.9×
Illinois1,069,3480.9×
Ohio1,016,1220.92×
Virginia976,8861.12×
New Jersey902,7590.99×
Arizona810,3981.11×
Washington773,7841.08×
Michigan728,3090.78×
Massachusetts715,0231.02×
Maryland631,2281.03×
Colorado624,6481.11×
Tennessee609,0650.85×
South Carolina563,7551.05×
Indiana541,9690.83×
Oregon526,4081.29×
Missouri508,1340.88×
Louisiana466,6631.01×
Connecticut440,6821.23×
Alabama434,3910.87×
Wisconsin428,6820.8×
Nevada427,8391.24×
Minnesota403,7140.79×
Utah396,1221.24×
Kentucky366,7700.82×
Hawaii355,5612.32×
Oklahoma334,8020.84×
Mississippi247,6070.84×
Arkansas241,6580.82×
Kansas225,3720.8×
Iowa224,0540.76×
Idaho191,4221.07×
New Mexico180,8191.01×
New Hampshire141,1461×
Maine136,2111.06×
Nebraska132,4060.74×
West Virginia128,1170.77×
Rhode Island113,9601×
Washington, District of Columbia109,6051.02×
Delaware96,9260.98×
Montana88,2850.89×
Alaska84,0371.1×
Vermont59,7040.95×
South Dakota59,3300.72×
North Dakota49,9450.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reggae audience
BrandAffinityCategory
Rhianna (singer)4.82×Music & Radio
Bad Bunny2.24×Music & Radio
Animal Liberation Orchestra1.89×Music & Radio
Mexico1.62×Travel & Leisure
Reggaeton1.92×Music & Radio
Lace wig1.63×Beauty & Wellness
Curly Hair1.68×Beauty & Wellness
Spain1.63×Travel & Leisure
Afrobeat1.68×Music & Radio
Warriors (novel series)1.55×Literature
Hair Extensions1.53×Beauty & Wellness
Dancehalls1.78×Music & Radio
Guatemala1.6×Travel & Leisure
Long hair1.51×Beauty & Wellness
Department of Motor Vehicles1.6×Cars & Mobility
Music education1.7×Music & Radio
Puerto Rico1.52×Travel & Leisure
Music school1.66×Music & Radio
South Korea1.54×Travel & Leisure
Colombia1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reggae audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.05
Luxury OrientationPREMIUM1.05
MindfulnessBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Reggae
CountryShare
United States26.6%
Brazil5.4%
Mexico4.9%

See Reggae audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Reggae have in United States?

Reggae has an estimated audience of 35,708,912 people in United States, concentrated in California and Florida.

What is the gender split and age of Reggae fans?

52.2% of Reggae fans are female, 47.8% are male, with an average age of 34.5 years.

Which brands do Reggae fans like most?

Reggae fans show strongest brand affinity for Rhianna (singer) (4.82×), Bad Bunny (2.24×), and Animal Liberation Orchestra (1.89×) over the country average.

Where do Reggae fans live in United States?

Reggae fans in United States are most concentrated in California (reach 5,693,370), Florida (reach 3,246,509), and Texas (reach 2,636,949). These three regions account for the largest share of the active audience.

What other brands do Reggae fans also like?

Beyond Reggae itself, the audience over-indexes on Bad Bunny (2.24×), Animal Liberation Orchestra (1.89×), Mexico (1.62×), and Reggaeton (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.